Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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When the Administrative Elite Goes Silent

When I graduated from college with a BA in Political Science, my father helped me get an appointment as an intern for the AFL-CIO in the Industrial Union Department (Old CIO). I was excited to start a career and was assigned to work on an education program explaining the new Occupational Safety and Health Act of 1971.

Disrupting The Administrative Elite

In my last few columns, I have discussed how things work in government. In my August column, I discussed how the administrative elites can make problems disappear through interpretation.  In September, in my interview with Phoenixville philanthropist Manny DeMutis, I discussed how environmental issues impacting local beaver habitats in the revitalization of Phoenixville impacted potential development.

Phoenixville Revitalization — Interview with Manny Demutis

(The following is an interview Barry Cassidy conducted with Phoenixville developer Manny Demutis in Cape May, New Jersey on September 8, 2024.)

Q. Why are you spending a lot of time in Cape May?

We own the Inn of Cape May, an ideal summer setting. I have a house close to the hotel and provide oversight when needed. I try to blend as much work time as I can into days at the beach.

Q.  Saw the live band out in front of the Inn last night. It seems like you drew a nice-sized crowd out there.

Understanding the Administrative Elites

I remember attending meetings with my peers in economic development and being told I could not do what I was doing. I know that sounds odd, but it is true. I have always tried to be creative when doing economic development. I gained expertise because I would read the regulations and examine the process for getting things done. My theory was that if there is a form to ask if you can do it, you can do it if you meet the criteria. 

City Downtowns Contracting

The conversion of office space to housing is not just a potential wave of the future but also a promising avenue for real estate developers and business owners. This trend, while requiring the satisfaction of existing leases in some cases, also presents a unique opportunity in the wake of the remote work shift that has affected downtown businesses across America. More housing would put more people on the street.

The Rise of Vintage

While in London for the Phillies game, my wife and I had a little bit of free time to shop and dine out. In Chelsea, we visited the John Lewis Department Store. It was a full-blown department store with electronics and appliance departments. I think it was six floors packed with goods. In the ladies' clothing section, I took a seat while my wife browsed the English fashions.  

Filling Vacant Storefronts After the Pandemic

I am currently in Portland OR on my cross-country journey to evaluate the recovery from the 2021 lockdown. I was deeply impressed by the transformative power of innovative strategies and the strategic use of ground-floor retail. These approaches are not only breathing new life into the towns but also fostering a sense of optimism and advancement.

Downingtown Property Owners and Residents to Address Flooding

As a property owner in Downingtown for the last twenty years or so, I have experienced three floods that have affected the community. They all caused a lot of damage, and it took a long time to recover. The flooding during Hurricane IDA was particularly devastating.

The thing about Downingtown is that, in many cases, if it is not raining, there is no problem, and it is time to move on. I tried to work through the process to address flooding issues and found the process onerous locally. 

Establishing a “Sense of Place”

When Fred Kent created and ran the Project for Public Spaces, he inspired me with the placemaking concept, and I became very interested in learning. He was somehow ousted later, and the group of 400 people he put together internationally collapsed under new management. 

I always remember what he said about how you can only hold someone’s interest for about 100 feet when they are walking in a downtown setting. Figure twenty-five feet per storefront would be like four storefronts in terms of distance.

The Second Round of Lockdown Study

I plan on another nationwide evaluation of downtown vacancies due to the 2021 lockdown.  This time, I will leave a few days before I did in 2021 and hope it does not get upper 90s temperatures in some of the locations, as I encountered in 2021. 

I will also be able to have solid data on office vacancies in many of the big cities during this round. Still, I can also quickly determine the office vacancies in some small towns that I need to rank in the system. 

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

How Do You Find Grant Opportunities?

How do you find grant opportunities? People ask me all the time about how could they go about getting a grant. Normally there are not too many grants for individuals, but there are some. Most of the time grants are for non-profit organizations. Any non-profit advocating for a public purpose, as defined by the IRS, is eligible for a grant. There are grants available to help individuals in the arts, as well as grants for categories and classes of people who have been underserved in the past.

Randomness in Downtowns

Fortune and fame are fleeting, as are the successes of downtown programs as they experience random events that shape their destiny. It happens all of the time. It starts with human factor of the people involved with the downtown program, and ends with the faceless corporate raider that closed the biggest downtown store.

Arts and Entertainment Trail to Be Part of Downtown Phoenixville Development

Phoenix Steel Site developer Manny DeMutis recently presented to the Phoenixville Planning Commission a plan to improve the current Schuylkill River Trail located next to the proposed downtown development. The seven-acre site is currently being reviewed by the Planning Commission as downtown infill development, which will consist of 85 thousand square feet of retail, 275 apartments, and 30 thousand square feet of office space.

Municipal Managers. Do You Get What You Pay For?

People employed in the public sector have to put up with a lot because they are always under the scrutiny of the taxpayers. Taxpayers pay the salary of public employees like a borough manager, main street manager or any number of full time officials administering departments and crews.

I watched with a little bit of amusement recent developments in Pottstown about the salary range for the prospective new borough manager. The question is “Do You Get What You Pay For”??

Code Enforcement and the Public Good

One of the tools that is available to a revitalization manager is the use of the code enforcement official. Some locales will partner with the local housing group or the main street organization to deal with problem properties. I have always made it a priority to get to know these people.

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