Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

Vision and Development

I was in Phoenixville the other day and found that the new downtown development is being constructed that will soon transform downtown Phoenixville. The project has been in the works since 2010. My working the project through the initial approval process was my first consulting job after the Main Street CDC in Phoenixville.

“I Am Main Street” Begins

The effort to create a more dynamic and self-sustaining downtown/neighborhood revitalization effort is finally ready to kick off. Eight downtown managers from around the state have banned together to form the “I AM MAIN STREET” organization. Starting anything from scratch is a difficult task, and there have been many ups and downs while starting this movement.

Promotions and Festivals as an Economic Development Tool

There is always a need for things to happen in a downtown around Christmas in order to spur year-end sales. It is hard for a downtown to compete with big box stores or the chain stores that are located in malls. People try to shop in the downtown central business district as a way of securing alternative goods that are not part of the homogenized offerings of the chains and the big box stores.

Downtown Development as a Profession

Many people ask me “How did you get into the downtown development business?” The fact is that I am not sure how it happened. I remember in the early years it was not really a profession, and it was hard to explain what I did for a living.

Can Something Be So Bad It Is Good?

I have worked in a number of communities that have attempted to revitalize their downtown, and faced obstacles because of poor housing stock surrounding the downtown. The commonwealth attempted to address this problem with the Elm Street program. If the housing stock around the downtown is deteriorating, in many cases it deters people from entering the area.

Future of Main Street/Budget Constraints Imperil Program

It appears that a number of things have not gone well for the Pennsylvania Main Street program the last few years. Severe budget cuts and the loss of a designated specific line item in the Commonwealth budget have hurt the program. The number of Main Street programs across the state decrease annually, as local budgets shrink along with the Commonwealth’s budget.

What Kind of Place is Your Downtown?

Summer is a good season for getting outside and walking around. The warm summer nights could afford many an opportunity to walk around in the downtown. Many times people walk around and really do not pay much attention to anything but the path in front of them.

I would like to suggest the next time you take a walk, do it in your downtown.  You will be surprised at what you see if you pay a little attention to detail.  Towns change over time but some things just remain the same.

Pennsylvania Main Street Program is Imperiled

I am the co-founder of the Pennsylvania Downtown Center and I attend their annual conference. I have not been a main street manager for a few years, so it is more a labor of love to attend than a necessity. The conference is always a good time, but this year I retired early because as I age, 10 PM has become the new 11 PM.

Elections and Downtown Management

I have been in the Main Street Management field for almost 30 years, and I have always found that public service people, like main street managers, come under greater scrutiny during an election year.  Many times, it is derived by inference. Some person running for office or supporting someone running for office normally has an agenda or platform, and if something relating to your program somehow… someway… bears any resemblance to the platform or agenda, you end up in the cross hairs.

Brownfields and Community Development

In many of the communities that I visit, there is a common problem of a contaminated property. It is considered blight, and in most cases, there is a consensus that the blight should be remedied. Sometimes it is a downtown property, as it was in Downingtown, with the O’Brien Machinery property, and other times it is in a residential area like in Forest Hills.

Why Have a Downtown Keystone Communities Plan?

The Commonwealth has created the designation of Keystone Communities. To be eligible for grants, it is a good idea to have the plan and the designation. The designation gets you preferred status for grants. However, to have this status you need to hire someone to be your revitalization coordinator.

Saying YES as Part of Downtown Revitalization

It is a three-letter word but it can mean the difference between success and failure. Yes, YES is a powerful word. I used the word yes quite a bit when I got to Phoenixville.  Using yes and no at the right times is a crapshoot at best, but one must use one’s best judgment.

Why a Main Street Manager is Necessary

The main street process is a known method for revitalization using promotion, organization, economic restructuring and promotion. The four points, when implemented correctly, provide a powerful revitalization process that has provided results in small communities all across the country.

Oligarchic Influences as Limits of Behavior in a Downtown

I have been on the road a lot for the last couple of months trying to put together financing for projects. I like the opportunity to visualize a project, and then accomplish making the vision a reality. A good visualization for me is having myself in the visualization, looking at the completed project. I find that kind of process is the most effective for me. Then I figure how to fund it, and what constraints I will encounter.

Gaining Momentum for Revitalization

It happens all the time. People get together to revitalize a town, raise some money and hire a revitalization coordinator. Hopes are high that the effort will lead to revitalization of the downtown. It is hard sometimes for the group when nothing happens immediately and people get frustrated. People threaten to drop off the board and tempers flare in the meetings.

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