Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Change as a Constant

Since I am the only recognized “Agent of Change” in Pennsylvania… so declared by the Governor at one time… I thought I would change up this column a little bit this month and write about change. 

Elimination of Funding Schools through Property Taxes

The budget talks are ongoing in Pennsylvania and one of the items is how to fund the schools. Some of it centers on how to implement a plan that collects only a partial amount of the entire amount gained through property taxes by schools. Although I am not privy to the discussions, I could imagine concerns that certain school districts will not get a rightful share and the money.

Main Street as an Economic Development Generator

“Back in the day they walked three or four abreast in the downtown on a Saturday night.” That is a familiar quote from residents of a community as they talk about how the downtown has lost favor in the regional marketplace.  Looking at the streets bare and without activity must mean that the town is no longer viable. 

Politics and the Budget

Pennsylvania has gone a couple of months without a budget. It appears that the day to day running of the government has been spared the pain, but things are just not being done. The future of the Main Street program hangs with the budget, so the main street managers have a stake in the budget this year.

Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

Downtown Constraints

Any time you start working in a new town you must analyze what constitutes the downtown, and how existing elements can work for or against the revitalization. I always spend some time observing the downtown. You can learn a lot just by watching. 

Revitalization: Who Benefits?

Recently I went to a meeting of two towns, located side by side, that wanted to join in a common revitalization effort. I sat there a while and listened to the discussion.  Everyone was hot to revitalize and then someone stood up and said they did not want to revitalize because their rent would go up. The meeting went downhill as the woman went on to say that her taxes would increase and more people in the downtown means that the landlords would want more rent.

Changing It Up

I am going to expand my focus to deal with the issue of change and introducing change in an area. I have worked in a number of different communities throughout the commonwealth and have introduced change as part of the main street manager program.

The Main Street Program Has Lost Funding, What Now?

Many towns lose funding for the main street program after a number of years in the program. Budget cuts in state sources and local commercial development funding can make public commercial reinvestment dollars scarce. Some towns are left only with remnants of a main street program because of funding difficulties.

Organizing for Revitalization

Most towns in Pennsylvania have, at one time or another, organized for revitalization of the downtown. Sometimes revitalization happens and sometimes it does not. The problem with if it does not happen is that many years pass before it is tried again. 

Each attempt will have its origins in a group of people with diverse backgrounds and varying skill sets. The direction of the group is often swayed by the prejudices both good and bad to different parts of the revitalization puzzle.

Housing as a Tool in Downtown Development

Many of the towns that seek to revitalize are the victims of poor housing stock in the downtown. Poor housing stock in the downtown sometimes limits the options for revitalization. I have always looked at the downtown housing stock and occupancy as a barometer of how a town will do in their revitalization efforts.

Preserving Historic Resources in Revitalization

One of the ways that Main Street programs seek to revitalize is through the historic restoration of the downtown. Classified as the "Design” point of the Main Street four points, restoration of the downtown is a key element. The historic downtown could be the cornerstone for marketing efforts in the revitalization project.

Why Does It Take So Long?

Many frustrations occur with delays in projects and progress in the downtown. It seems like it always takes a long time to get anything done. The problem is a function of the process and how the process is processed.

Working as a private sector representative to a public sector process is sometimes confusing and drawn out. A Main Street Manager is sometimes confronted with issues that never seem to go away because it just takes too long to get things done. The problem is not one thing but can be a number of things, and how they relate to the process.

Planning for a Main Street Manager in a New Fiscal Reality

When government money becomes tight, as it has in recently, requests for funding need to be more competitive. The key to submitting a reasonable application relies on doing your homework on the front end. There cannot be any loose ends and there cannot be any holes in the funding application.

The key to a competitive application is a good plan. How are good plans developed? They are developed through stakeholder participation and talent. Many times, I am asked to help a town get some money for a project or an idea and I run into the same problem … not a strong plan.

The End of Main Street as We Know it

The Commonwealth funded Main Street program is about to come to an end. Say goodbye to the Main Street program and say hello to Keystone Communities. The proposed new program will offer fewer dollars for downtown revitalization as the Department of Economic and Community Development (DCED) budget contracts. The proposed new program is a one-year program that is designed to get people started in downtown development. 

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