Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Change as a Constant

Since I am the only recognized “Agent of Change” in Pennsylvania… so declared by the Governor at one time… I thought I would change up this column a little bit this month and write about change. 

Elimination of Funding Schools through Property Taxes

The budget talks are ongoing in Pennsylvania and one of the items is how to fund the schools. Some of it centers on how to implement a plan that collects only a partial amount of the entire amount gained through property taxes by schools. Although I am not privy to the discussions, I could imagine concerns that certain school districts will not get a rightful share and the money.

Main Street as an Economic Development Generator

“Back in the day they walked three or four abreast in the downtown on a Saturday night.” That is a familiar quote from residents of a community as they talk about how the downtown has lost favor in the regional marketplace.  Looking at the streets bare and without activity must mean that the town is no longer viable. 

Politics and the Budget

Pennsylvania has gone a couple of months without a budget. It appears that the day to day running of the government has been spared the pain, but things are just not being done. The future of the Main Street program hangs with the budget, so the main street managers have a stake in the budget this year.

Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

Why Main Street Still Works

The Four Point Main Street Approach works well in communities that employ the strategy faithfully. The four points are organization, promotion, design and economic restructuring.

Changes In The System

Just as things change on the local level, programs and priorities change on a statewide level. As I have written in previous articles, most new administrations try something a little different than the administration that preceded them.

The Corbett administration has changed the way that the Redevelopment Capital Assistance Program (RCAP) functions. There was a program name change to Redevelopment Assistance Capital Programs (RACP) (pronounced RACK-P). The changes did not stop there, it became more of a regular program and counted upon for development projects.

Why Revitalized Towns Have Tax Inequalities

A revitalizing town creates a lot of buzz. People are always coming up to me and telling me how much they enjoy going to Phoenixville or South Street. The people who invested money in the downtowns were responsible for the revitalization.

Once a property is revitalized, it is because there has been an investment to the systems, the building envelope, and some cosmetic improvements. Although many people like the way the buildings looks, in most cases the most expensive part is what you do not see, the roof, HVAC and the electrical improvements.

Historic Building Restoration

I have enjoyed becoming a consultant, and not working exclusively in any particular town, as that has afforded me an opportunity to pick my projects. Some projects stand out more than others because of their unique nature. I try to take projects, big and small, and give them my full attention.

Core Community Members

There are some places that it will never revitalize their central business district.  Sometimes people are happy with the way that things are and there is no inclination toward any change in the status quo. Other times there is just a lack of interest in the way the town progresses. The way a town presents its public space is a symbol of the leadership in the town.

Creating an Arts District

While I was out in Western Pennsylvania, I decided to pick up a couple of other jobs to enable me to be more efficient with my time. One of my favorite areas was the Monongahela Valley, where I had worked when I was administering a trade readjustment program for the Commonwealth Bureau of Labor and Industry.

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