Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Change as a Constant

Since I am the only recognized “Agent of Change” in Pennsylvania… so declared by the Governor at one time… I thought I would change up this column a little bit this month and write about change. 

Elimination of Funding Schools through Property Taxes

The budget talks are ongoing in Pennsylvania and one of the items is how to fund the schools. Some of it centers on how to implement a plan that collects only a partial amount of the entire amount gained through property taxes by schools. Although I am not privy to the discussions, I could imagine concerns that certain school districts will not get a rightful share and the money.

Main Street as an Economic Development Generator

“Back in the day they walked three or four abreast in the downtown on a Saturday night.” That is a familiar quote from residents of a community as they talk about how the downtown has lost favor in the regional marketplace.  Looking at the streets bare and without activity must mean that the town is no longer viable. 

Politics and the Budget

Pennsylvania has gone a couple of months without a budget. It appears that the day to day running of the government has been spared the pain, but things are just not being done. The future of the Main Street program hangs with the budget, so the main street managers have a stake in the budget this year.

Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

The Value of Design in Maintaining Regional Marketplace Position

One of the things I look for when strategically repositioning a municipal entity is how a place looks. I have always been a fan of historic resources and how they impact the sense of place in a town. 

Infill construction is an important part of the design effort. When you are in the city, there is a lot of color in the apartment buildings, which is done to turn the nature of the space. I am not big on those kinds of buildings. I like the infill to look like it belongs. 

Repositioning in the Regional Marketplace

I recently saw a newspaper article about the Municipality of Norristown proposing repositioning the municipality in the regional marketplace. It was refreshing to hear someone take a serious approach to improving the town. 

Norristown has witnessed a hyper-segregation of low-income people in one area. The hyper-segregation of low-income people resulted from well-meaning people seeking to provide housing for that population. Unfortunately, clustering this type of development over the years has a cumulative effect.

Foot Traffic is the Key to Cities Survival

As cities continue to come back from the pandemic, Center City Philadelphia is trying to track the foot traffic in relation to pre-pandemic 2019. Their recent study shows that it is about 77 percent of what would have been considered normal before Covid-19.

Changes in Place as Space Use Evolves

I have worked in several different sections of Philadelphia, and recently both of my former streets have been in the news. Repeated shootings on South Street have left the street shell-shocked and led to retail store vacancies far greater than anything I remember in my 30 years in Philadelphia. Kensington Ave (The Avenue) has continued to experience problems like those I experienced during my time there in the early 1990s.

Cities Changing with the Times

Remote work has changed the office market in many cities. However, things are far from the ghost towns I saw in the spring of 2021 when I visited 70 cities to inventory and chronicle the effect of the lockdown on cities.

South Street's Redefined Market Position

I visited South Street in Philadelphia this week to have lunch with a long-time friend. It was the day after there was a news article that had people questioning the closure of the side streets during the Made in America concert weekend. It appeared to me that the police were trying to limit access to the commercial area because they were afraid of violence. 

Flooding in Downingtown

For the past few months, I have been working with a committee in my hometown of Downingtown concerning flooding. I sent out a mailing asking interested people to form a committee. About ten people are involved, and each has a different interest in the process.

One Committee worked on mitigation and was eventually merged with the Borough of Downingtown Flood Committee to have one mitigation committee. Community members understand and know the conditions on the ground during a flood and have a voice at the table, which is how it is supposed to work.

As American as Mom and Apple Pie

Recent efforts to change how we feel about sexual identity have caused a stir throughout the hinterland. In a recent article, I explained that I had no problems calling people by their preferred pronoun.

But now, the term motherhood is under attack. You are no longer a mother but a birthing parent. I fail to see how that would mix with the freedom of pronouns, as it does not appear that all people could give birth. But I do not know, as people are having a problem defining what a woman is.

Stochastic Events and Change, Trust the Narrative

All, all that you dream 
Comes to shine in silver lining 
And clouds, clouds change the scene 
Rain starts washing all these cautions 
Right into your life, make you realize 
Just what is true, what else can I do 
Just follow the rule 
Keep your eyes on the road that's ahead of you 

            Paul Barrere / William H Payne

Sexual Identity and Change

I recently changed my pronouns to "It" and "Itself" because pronouns are not something I wish to address in my life. However, I still say "yes sir" and "yes mam" without regard for the nuances in public discourse.

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