Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Future of Main Street/Budget Constraints Imperil Program

It appears that a number of things have not gone well for the Pennsylvania Main Street program the last few years. Severe budget cuts and the loss of a designated specific line item in the Commonwealth budget have hurt the program. The number of Main Street programs across the state decrease annually, as local budgets shrink along with the Commonwealth’s budget.

What Kind of Place is Your Downtown?

Summer is a good season for getting outside and walking around. The warm summer nights could afford many an opportunity to walk around in the downtown. Many times people walk around and really do not pay much attention to anything but the path in front of them.

I would like to suggest the next time you take a walk, do it in your downtown.  You will be surprised at what you see if you pay a little attention to detail.  Towns change over time but some things just remain the same.

Pennsylvania Main Street Program is Imperiled

I am the co-founder of the Pennsylvania Downtown Center and I attend their annual conference. I have not been a main street manager for a few years, so it is more a labor of love to attend than a necessity. The conference is always a good time, but this year I retired early because as I age, 10 PM has become the new 11 PM.

Elections and Downtown Management

I have been in the Main Street Management field for almost 30 years, and I have always found that public service people, like main street managers, come under greater scrutiny during an election year.  Many times, it is derived by inference. Some person running for office or supporting someone running for office normally has an agenda or platform, and if something relating to your program somehow… someway… bears any resemblance to the platform or agenda, you end up in the cross hairs.

Brownfields and Community Development

In many of the communities that I visit, there is a common problem of a contaminated property. It is considered blight, and in most cases, there is a consensus that the blight should be remedied. Sometimes it is a downtown property, as it was in Downingtown, with the O’Brien Machinery property, and other times it is in a residential area like in Forest Hills.

Why Have a Downtown Keystone Communities Plan?

The Commonwealth has created the designation of Keystone Communities. To be eligible for grants, it is a good idea to have the plan and the designation. The designation gets you preferred status for grants. However, to have this status you need to hire someone to be your revitalization coordinator.

Saying YES as Part of Downtown Revitalization

It is a three-letter word but it can mean the difference between success and failure. Yes, YES is a powerful word. I used the word yes quite a bit when I got to Phoenixville.  Using yes and no at the right times is a crapshoot at best, but one must use one’s best judgment.

Why a Main Street Manager is Necessary

The main street process is a known method for revitalization using promotion, organization, economic restructuring and promotion. The four points, when implemented correctly, provide a powerful revitalization process that has provided results in small communities all across the country.

Oligarchic Influences as Limits of Behavior in a Downtown

I have been on the road a lot for the last couple of months trying to put together financing for projects. I like the opportunity to visualize a project, and then accomplish making the vision a reality. A good visualization for me is having myself in the visualization, looking at the completed project. I find that kind of process is the most effective for me. Then I figure how to fund it, and what constraints I will encounter.

Gaining Momentum for Revitalization

It happens all the time. People get together to revitalize a town, raise some money and hire a revitalization coordinator. Hopes are high that the effort will lead to revitalization of the downtown. It is hard sometimes for the group when nothing happens immediately and people get frustrated. People threaten to drop off the board and tempers flare in the meetings.

Housing as a Tool in Downtown Development

Many of the towns that seek to revitalize are the victims of poor housing stock in the downtown. Poor housing stock in the downtown sometimes limits the options for revitalization. I have always looked at the downtown housing stock and occupancy as a barometer of how a town will do in their revitalization efforts.

Preserving Historic Resources in Revitalization

One of the ways that Main Street programs seek to revitalize is through the historic restoration of the downtown. Classified as the "Design” point of the Main Street four points, restoration of the downtown is a key element. The historic downtown could be the cornerstone for marketing efforts in the revitalization project.

Why Does It Take So Long?

Many frustrations occur with delays in projects and progress in the downtown. It seems like it always takes a long time to get anything done. The problem is a function of the process and how the process is processed.

Working as a private sector representative to a public sector process is sometimes confusing and drawn out. A Main Street Manager is sometimes confronted with issues that never seem to go away because it just takes too long to get things done. The problem is not one thing but can be a number of things, and how they relate to the process.

Planning for a Main Street Manager in a New Fiscal Reality

When government money becomes tight, as it has in recently, requests for funding need to be more competitive. The key to submitting a reasonable application relies on doing your homework on the front end. There cannot be any loose ends and there cannot be any holes in the funding application.

The key to a competitive application is a good plan. How are good plans developed? They are developed through stakeholder participation and talent. Many times, I am asked to help a town get some money for a project or an idea and I run into the same problem … not a strong plan.

The End of Main Street as We Know it

The Commonwealth funded Main Street program is about to come to an end. Say goodbye to the Main Street program and say hello to Keystone Communities. The proposed new program will offer fewer dollars for downtown revitalization as the Department of Economic and Community Development (DCED) budget contracts. The proposed new program is a one-year program that is designed to get people started in downtown development. 

Main Street Manager and Business Recruitment

One of the goals important to board members of a Main Street program is business recruitment. I know that many board members feel that the culmination and result of the main street effort should be to bring in more new stores to the downtown. Recruiting makes your town more vital and helps to diversify the business mix. This is a good goal but it is not an easy goal to attain. 

Revitalization and Government Budgets

Many remember the days when main street projects were plentiful and many boroughs in the region were participants in the state sponsored Main Street Program. In the past couple of years there have been issues with governmental budgets and there has been considerable belt tightening. Many of the programs were terminated as cities and boroughs tried to balance their budgets and still keep essential services.

Downtown Infill

Many times when doing downtown economic revitalization you encounter “holes” in the streetscape. These are lots in the downtown that for one reason or another do not have buildings on them. The lack of continuous buildings creates problems with foot traffic flow. 

Economic Restructuring in the Downtown

When a town gets together to revitalize there is always a lot of discussion concerning they want to accomplish and how they want to move forward with any number of projects. When the projects start moving ahead there is a sudden realization concerning what they really want, and that is economic restructuring. In the beginning the question always arises just what is really economic restructuring, and what can be done to effectuate it? If in the initial stages, the group simplified economic restructuring to be too general, it could present a problem.

Organizing for Revitalization

Perhaps the first step in the revitalization process is the organizing process. You know how it goes— a few people get together and say they need to do something about their town. Usually they refer to how things were in the past when people walked four abreast down the street. But also, it could be a couple of people seeing potential and seizing the moment to plan some improvements for the future.

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