Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Housing as a Tool in Downtown Development

Many of the towns that seek to revitalize are the victims of poor housing stock in the downtown. Poor housing stock in the downtown sometimes limits the options for revitalization. I have always looked at the downtown housing stock and occupancy as a barometer of how a town will do in their revitalization efforts.

Preserving Historic Resources in Revitalization

One of the ways that Main Street programs seek to revitalize is through the historic restoration of the downtown. Classified as the "Design” point of the Main Street four points, restoration of the downtown is a key element. The historic downtown could be the cornerstone for marketing efforts in the revitalization project.

Why Does It Take So Long?

Many frustrations occur with delays in projects and progress in the downtown. It seems like it always takes a long time to get anything done. The problem is a function of the process and how the process is processed.

Working as a private sector representative to a public sector process is sometimes confusing and drawn out. A Main Street Manager is sometimes confronted with issues that never seem to go away because it just takes too long to get things done. The problem is not one thing but can be a number of things, and how they relate to the process.

Planning for a Main Street Manager in a New Fiscal Reality

When government money becomes tight, as it has in recently, requests for funding need to be more competitive. The key to submitting a reasonable application relies on doing your homework on the front end. There cannot be any loose ends and there cannot be any holes in the funding application.

The key to a competitive application is a good plan. How are good plans developed? They are developed through stakeholder participation and talent. Many times, I am asked to help a town get some money for a project or an idea and I run into the same problem … not a strong plan.

The End of Main Street as We Know it

The Commonwealth funded Main Street program is about to come to an end. Say goodbye to the Main Street program and say hello to Keystone Communities. The proposed new program will offer fewer dollars for downtown revitalization as the Department of Economic and Community Development (DCED) budget contracts. The proposed new program is a one-year program that is designed to get people started in downtown development. 

Main Street Manager and Business Recruitment

One of the goals important to board members of a Main Street program is business recruitment. I know that many board members feel that the culmination and result of the main street effort should be to bring in more new stores to the downtown. Recruiting makes your town more vital and helps to diversify the business mix. This is a good goal but it is not an easy goal to attain. 

Revitalization and Government Budgets

Many remember the days when main street projects were plentiful and many boroughs in the region were participants in the state sponsored Main Street Program. In the past couple of years there have been issues with governmental budgets and there has been considerable belt tightening. Many of the programs were terminated as cities and boroughs tried to balance their budgets and still keep essential services.

Downtown Infill

Many times when doing downtown economic revitalization you encounter “holes” in the streetscape. These are lots in the downtown that for one reason or another do not have buildings on them. The lack of continuous buildings creates problems with foot traffic flow. 

Economic Restructuring in the Downtown

When a town gets together to revitalize there is always a lot of discussion concerning they want to accomplish and how they want to move forward with any number of projects. When the projects start moving ahead there is a sudden realization concerning what they really want, and that is economic restructuring. In the beginning the question always arises just what is really economic restructuring, and what can be done to effectuate it? If in the initial stages, the group simplified economic restructuring to be too general, it could present a problem.

Organizing for Revitalization

Perhaps the first step in the revitalization process is the organizing process. You know how it goes— a few people get together and say they need to do something about their town. Usually they refer to how things were in the past when people walked four abreast down the street. But also, it could be a couple of people seeing potential and seizing the moment to plan some improvements for the future.

Trust the Science and Follow the Narrative

Last week I saw something I had not seen since the publication of the Covert Action Bulletin in the 1970s. The court has prohibited the government from censoring dissenting opinions. It concerned vaccine deniers and, in general, those unwilling to accept everything and the "trust the science" exception to free speech.

Flood Preparation and Mitigation — The Downingtown Model

The Hurricane Ida flooding in Downingtown was some of the worst residents saw. Many of the churches and service organizations contacted Mayor Phil Dague and asked him to lead the effort to be prepared for the next flood when it comes. He established a common understanding of risk-informed planning and decision-making fundamentals to help Downingtown examine a hazard or threat and produce an integrated, coordinated, and synchronized plan.

Office Vacancies and Retail Recovery

The face of cities is changing. Recently, the CoStar Group reported that 12.9 percent of office space is vacant nationally, marking the sixth straight double-digit quarter. The rate has increased from a post-financial crisis low of 9.4 percent in the second quarter of 2019. The office space "availability" rate, which measures vacant offices plus currently leased space that isn't being renewed or has been listed for subleasing, is 16.4 percent.

Noblesse Oblige Versus Capitaliste Oblige

The term noblesse oblige was first used in 1835. It is a term belonging to an earlier time of medieval generosity, referring to a lord’s responsibility because of their hereditary inheritance of privilege. I became familiar with it when some guy named Mike used the term in all the classes I shared with him when I was seeking a graduate degree in public policy at Carnegie Mellon University.

Trust the Science

German Political Scientist Robert Michels (1876– 1936) theorized the "iron law of oligarchy" during his attempts to explain exclusive organizational behavior. It is as follows:

All forms of organization, regardless of how democratic they may be at the start, will eventually and inevitably develop oligarchic tendencies, thus making true democracy practically and theoretically impossible, especially in large groups and complex organizations.

The Value of Design in Maintaining Regional Marketplace Position

One of the things I look for when strategically repositioning a municipal entity is how a place looks. I have always been a fan of historic resources and how they impact the sense of place in a town. 

Infill construction is an important part of the design effort. When you are in the city, there is a lot of color in the apartment buildings, which is done to turn the nature of the space. I am not big on those kinds of buildings. I like the infill to look like it belongs. 

Repositioning in the Regional Marketplace

I recently saw a newspaper article about the Municipality of Norristown proposing repositioning the municipality in the regional marketplace. It was refreshing to hear someone take a serious approach to improving the town. 

Norristown has witnessed a hyper-segregation of low-income people in one area. The hyper-segregation of low-income people resulted from well-meaning people seeking to provide housing for that population. Unfortunately, clustering this type of development over the years has a cumulative effect.

Foot Traffic is the Key to Cities Survival

As cities continue to come back from the pandemic, Center City Philadelphia is trying to track the foot traffic in relation to pre-pandemic 2019. Their recent study shows that it is about 77 percent of what would have been considered normal before Covid-19.

Changes in Place as Space Use Evolves

I have worked in several different sections of Philadelphia, and recently both of my former streets have been in the news. Repeated shootings on South Street have left the street shell-shocked and led to retail store vacancies far greater than anything I remember in my 30 years in Philadelphia. Kensington Ave (The Avenue) has continued to experience problems like those I experienced during my time there in the early 1990s.

Cities Changing with the Times

Remote work has changed the office market in many cities. However, things are far from the ghost towns I saw in the spring of 2021 when I visited 70 cities to inventory and chronicle the effect of the lockdown on cities.

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