Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

Economic Restructuring in the Downtown

When a town gets together to revitalize there is always a lot of discussion concerning they want to accomplish and how they want to move forward with any number of projects. When the projects start moving ahead there is a sudden realization concerning what they really want, and that is economic restructuring. In the beginning the question always arises just what is really economic restructuring, and what can be done to effectuate it? If in the initial stages, the group simplified economic restructuring to be too general, it could present a problem.

Organizing for Revitalization

Perhaps the first step in the revitalization process is the organizing process. You know how it goes— a few people get together and say they need to do something about their town. Usually they refer to how things were in the past when people walked four abreast down the street. But also, it could be a couple of people seeing potential and seizing the moment to plan some improvements for the future.

The Standard Event

One of the issues that towns struggle with all the time is how to bring more people downtown. There is nothing like putting people on the street as a way to give your town the feel of revitalization. If the town has had a “heyday” in the past, people will always compare what happens in a revitalization to the “heyday.”

What is Your Town's Vision?

Each town is a unique entity with different strengths and weaknesses. Some towns have a strong building stock, some have strong retail and others have little of anything. The focus on what your town has to offer can many times be overlooked.

The Importance of a Sense of Place

One of the hardest things to do as a main street manager is to develop a sense of place for the town. Many times when someone is hired to revitalize a town there is really just a thought of what the town “used to be” back when it was in it’s heyday. People talk about how the crowds could not be accommodated on the sidewalk because there were so many people shopping. In most cases that perception of what it “used to be” is not relevant to what it is now.

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy.

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Why Revitalized Towns Have Tax Inequalities

A revitalizing town creates a lot of buzz. People are always coming up to me and telling me how much they enjoy going to Phoenixville or South Street. The people who invested money in the downtowns were responsible for the revitalization.

Once a property is revitalized, it is because there has been an investment to the systems, the building envelope, and some cosmetic improvements. Although many people like the way the buildings looks, in most cases the most expensive part is what you do not see, the roof, HVAC and the electrical improvements.

Historic Building Restoration

I have enjoyed becoming a consultant, and not working exclusively in any particular town, as that has afforded me an opportunity to pick my projects. Some projects stand out more than others because of their unique nature. I try to take projects, big and small, and give them my full attention.

Core Community Members

There are some places that it will never revitalize their central business district. Sometimes people are happy with the way that things are and there is no inclination toward any change in the status quo. Other times there is just a lack of interest in the way the town progresses. The way a town presents its public space is a symbol of the leadership in the town.

Creating an Arts District

While I was out in Western Pennsylvania, I decided to pick up a couple of other jobs to enable me to be more efficient with my time. One of my favorite areas was the Monongahela Valley, where I had worked when I was administering a trade readjustment program for the Commonwealth Bureau of Labor and Industry.