Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Why Main Street Still Works

The Four Point Main Street Approach works well in communities that employ the strategy faithfully. The four points are organization, promotion, design and economic restructuring.

Changes In The System

Just as things change on the local level, programs and priorities change on a statewide level. As I have written in previous articles, most new administrations try something a little different than the administration that preceded them.

The Corbett administration has changed the way that the Redevelopment Capital Assistance Program (RCAP) functions. There was a program name change to Redevelopment Assistance Capital Programs (RACP) (pronounced RACK-P). The changes did not stop there, it became more of a regular program and counted upon for development projects.

Why Revitalized Towns Have Tax Inequalities

A revitalizing town creates a lot of buzz. People are always coming up to me and telling me how much they enjoy going to Phoenixville or South Street. The people who invested money in the downtowns were responsible for the revitalization.

Once a property is revitalized, it is because there has been an investment to the systems, the building envelope, and some cosmetic improvements. Although many people like the way the buildings looks, in most cases the most expensive part is what you do not see, the roof, HVAC and the electrical improvements.

Historic Building Restoration

I have enjoyed becoming a consultant, and not working exclusively in any particular town, as that has afforded me an opportunity to pick my projects. Some projects stand out more than others because of their unique nature. I try to take projects, big and small, and give them my full attention.

Core Community Members

There are some places that it will never revitalize their central business district.  Sometimes people are happy with the way that things are and there is no inclination toward any change in the status quo. Other times there is just a lack of interest in the way the town progresses. The way a town presents its public space is a symbol of the leadership in the town.

Creating an Arts District

While I was out in Western Pennsylvania, I decided to pick up a couple of other jobs to enable me to be more efficient with my time. One of my favorite areas was the Monongahela Valley, where I had worked when I was administering a trade readjustment program for the Commonwealth Bureau of Labor and Industry.

Vision and Development

I was in Phoenixville the other day and found that the new downtown development is being constructed that will soon transform downtown Phoenixville. The project has been in the works since 2010. My working the project through the initial approval process was my first consulting job after the Main Street CDC in Phoenixville.

“I Am Main Street” Begins

The effort to create a more dynamic and self-sustaining downtown/neighborhood revitalization effort is finally ready to kick off. Eight downtown managers from around the state have banned together to form the “I AM MAIN STREET” organization. Starting anything from scratch is a difficult task, and there have been many ups and downs while starting this movement.

Promotions and Festivals as an Economic Development Tool

There is always a need for things to happen in a downtown around Christmas in order to spur year-end sales. It is hard for a downtown to compete with big box stores or the chain stores that are located in malls. People try to shop in the downtown central business district as a way of securing alternative goods that are not part of the homogenized offerings of the chains and the big box stores.

Downtown Development as a Profession

Many people ask me “How did you get into the downtown development business?” The fact is that I am not sure how it happened. I remember in the early years it was not really a profession, and it was hard to explain what I did for a living.

Can Something Be So Bad It Is Good?

I have worked in a number of communities that have attempted to revitalize their downtown, and faced obstacles because of poor housing stock surrounding the downtown. The commonwealth attempted to address this problem with the Elm Street program. If the housing stock around the downtown is deteriorating, in many cases it deters people from entering the area.

Future of Main Street/Budget Constraints Imperil Program

It appears that a number of things have not gone well for the Pennsylvania Main Street program the last few years. Severe budget cuts and the loss of a designated specific line item in the Commonwealth budget have hurt the program. The number of Main Street programs across the state decrease annually, as local budgets shrink along with the Commonwealth’s budget.

What Kind of Place is Your Downtown?

Summer is a good season for getting outside and walking around. The warm summer nights could afford many an opportunity to walk around in the downtown. Many times people walk around and really do not pay much attention to anything but the path in front of them.

I would like to suggest the next time you take a walk, do it in your downtown.  You will be surprised at what you see if you pay a little attention to detail.  Towns change over time but some things just remain the same.

Pennsylvania Main Street Program is Imperiled

I am the co-founder of the Pennsylvania Downtown Center and I attend their annual conference. I have not been a main street manager for a few years, so it is more a labor of love to attend than a necessity. The conference is always a good time, but this year I retired early because as I age, 10 PM has become the new 11 PM.

Elections and Downtown Management

I have been in the Main Street Management field for almost 30 years, and I have always found that public service people, like main street managers, come under greater scrutiny during an election year.  Many times, it is derived by inference. Some person running for office or supporting someone running for office normally has an agenda or platform, and if something relating to your program somehow… someway… bears any resemblance to the platform or agenda, you end up in the cross hairs.

Brownfields and Community Development

In many of the communities that I visit, there is a common problem of a contaminated property. It is considered blight, and in most cases, there is a consensus that the blight should be remedied. Sometimes it is a downtown property, as it was in Downingtown, with the O’Brien Machinery property, and other times it is in a residential area like in Forest Hills.

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