Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Saying YES as Part of Downtown Revitalization

It is a three-letter word but it can mean the difference between success and failure. Yes, YES is a powerful word. I used the word yes quite a bit when I got to Phoenixville.  Using yes and no at the right times is a crapshoot at best, but one must use one’s best judgment.

Why a Main Street Manager is Necessary

The main street process is a known method for revitalization using promotion, organization, economic restructuring and promotion. The four points, when implemented correctly, provide a powerful revitalization process that has provided results in small communities all across the country.

Oligarchic Influences as Limits of Behavior in a Downtown

I have been on the road a lot for the last couple of months trying to put together financing for projects. I like the opportunity to visualize a project, and then accomplish making the vision a reality. A good visualization for me is having myself in the visualization, looking at the completed project. I find that kind of process is the most effective for me. Then I figure how to fund it, and what constraints I will encounter.

Gaining Momentum for Revitalization

It happens all the time. People get together to revitalize a town, raise some money and hire a revitalization coordinator. Hopes are high that the effort will lead to revitalization of the downtown. It is hard sometimes for the group when nothing happens immediately and people get frustrated. People threaten to drop off the board and tempers flare in the meetings.

Politics and Development

The more I am out on my own working, the more I realize that politics is the essence of doing downtown development deals. Since I have worked in so many places, I have a fairly good idea of what it takes to get a project done. Elected officials, commission members and citizens all have a say in development. When a developer attempts to work in a town, there is always a need to work with the locals.

The Importance of By-Laws in Non-Profit Management

I have created many entities in my days as a revitalization coordinator. I have managed my share of 501 (C) 3 and 4s, in a number of different states. The one thing the organizations had in common is they all had by-laws.

By-laws should never be a secret document, and anyone joining a non-profit board should get a copy of the bylaws upon joining the board. The by-laws are the rules of the organization and procedures for conducting business

Transportation and Downtown Development

Transportation plays a big part of the success of a town that is revitalizing. You want your town to be automobile accessible, but at the same time, you do not want a super-highway running through your town. It is a delicate balance of convenience and walkability is always hard to achieve.

The Vacant Lot as an Asset

In a downtown, there are series of spaces that could be considered public spaces. The sum of those public spaces makes up the whole… that would be the downtown. When you are dealing with public spaces, it is necessary to devise a strategy for each place. It is not good enough to just devise one strategy when you have problematic spaces within the downtown.

How to Assess Your Downtown

The first thing that is necessary to do is look at your downtown. I believe the best way to assess is to spend some time in the downtown sitting on a bench and observe. Watch the people come and go in the downtown and see how they react to the space. I try to just act as a normal person in the downtown and try to make it not very obvious that I am there to observe to get a true sense of what is going on.

Downtown Constraints

Any time you start working in a new town you must analyze what constitutes the downtown, and how existing elements can work for or against the revitalization. I always spend some time observing the downtown. You can learn a lot just by watching. 

Dealing with Open Air Drug Markets

I remember watching The Wire on an HBO binge. I had worked in Baltimore, both in the county and city. In the city, I worked in the Patterson Park Area and did tenant conversions from renter to homeowner. In the Wire lingo, I worked in Prop Joe’s area. I laughed about how they set up “Hamsterdam," an open-air drug market.

Towns Struggle with Post-Pandemic Adjustments

Many cities throughout the United States are struggling with the post-pandemic world. Much of the problem was self-induced when we all went into hiding and started working from home. Only a little was happening in the downtowns, and most was happening took place outside. 

Technical And Administrative Elites in Today’s Society

My first job out of college was working for the AFL-CIO in the international headquarters across from Layfette Park in Washington, D.C. I was tasked with compiling a manual explaining the new Occupational Safety and Health Act of 1971 and managed speakers at ten workshops nationwide. I had a lot of time on my hands and was tasked with the federal register monitoring on the Act.

Life in America – Homeless Encampment Edition

The lockdown of 2021 created an upheaval in many lives. Everyone had to shelter in place for a year. This created many issues in our daily routine. My wife and I got to know each other well as we worked from home. We each got a monthly paycheck, even though my work was in slow motion because it was public sector work.

Trust the Science and Follow the Narrative

Last week I saw something I had not seen since the publication of the Covert Action Bulletin in the 1970s. The court has prohibited the government from censoring dissenting opinions. It concerned vaccine deniers and, in general, those unwilling to accept everything and the "trust the science" exception to free speech.

Flood Preparation and Mitigation — The Downingtown Model

The Hurricane Ida flooding in Downingtown was some of the worst residents saw. Many of the churches and service organizations contacted Mayor Phil Dague and asked him to lead the effort to be prepared for the next flood when it comes. He established a common understanding of risk-informed planning and decision-making fundamentals to help Downingtown examine a hazard or threat and produce an integrated, coordinated, and synchronized plan.

Office Vacancies and Retail Recovery

The face of cities is changing. Recently, the CoStar Group reported that 12.9 percent of office space is vacant nationally, marking the sixth straight double-digit quarter. The rate has increased from a post-financial crisis low of 9.4 percent in the second quarter of 2019. The office space "availability" rate, which measures vacant offices plus currently leased space that isn't being renewed or has been listed for subleasing, is 16.4 percent.

Noblesse Oblige Versus Capitaliste Oblige

The term noblesse oblige was first used in 1835. It is a term belonging to an earlier time of medieval generosity, referring to a lord’s responsibility because of their hereditary inheritance of privilege. I became familiar with it when some guy named Mike used the term in all the classes I shared with him when I was seeking a graduate degree in public policy at Carnegie Mellon University.

Trust the Science

German Political Scientist Robert Michels (1876– 1936) theorized the "iron law of oligarchy" during his attempts to explain exclusive organizational behavior. It is as follows:

All forms of organization, regardless of how democratic they may be at the start, will eventually and inevitably develop oligarchic tendencies, thus making true democracy practically and theoretically impossible, especially in large groups and complex organizations.

The Value of Design in Maintaining Regional Marketplace Position

One of the things I look for when strategically repositioning a municipal entity is how a place looks. I have always been a fan of historic resources and how they impact the sense of place in a town. 

Infill construction is an important part of the design effort. When you are in the city, there is a lot of color in the apartment buildings, which is done to turn the nature of the space. I am not big on those kinds of buildings. I like the infill to look like it belongs. 

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Organizers

  • Barry Cassidy's picture

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  • Bill Haley's picture