Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Office Contraction May Exceed My Estimation

As I toured America the last month or so, I saw that many cities were ghost towns. If there was a large office concentration, those buildings stood vacant. Corresponding retail was either completely closed and all of the inventory pulled off the shelves or closed without notice of closure with inventory and fixtures remaining inside. It was hard to tell if the stores with inventory remaining would ever open. 

Messaging and Vacant Space

I have finished my trip across the country trying to assess public/private space in the cities.

I was gone from May 15 to June 15 and stopped in many cities along the way. I took the southern route to head west and used a northern route to return.

I perceived that the virus has had different outcomes in many of the cities. A common factor was the vacancy rate, and it appeared to be exacerbated by communities that experienced civil unrest. There is considerably less foot traffic in almost all of the towns.

What is Equitable Rail Service?

As social mores and values change, so do the programs offered by various agencies of government. Things become popular, and there are buzz words that are used and not fully understood. One of the things that have been given more prominence recently in the news media is the concept of “equity.”

Space Assessment in America

I think that having my basic existence upset at this stage of my life was a surprise.  I never thought I would spend a year indoors.

Traveling in Italy looking for a house, I became aware of the virus and just got out in time.  Upon arriving back in the U.S., I went to Florida for a while and then again, under emergency action, hightailed it home with one quick stop at a Holiday Inn in Walterboro, South Carolina as at that stage of the virus, the US was putting the clamp on travel.

How Could Tax Increment Financing Work for the Reading to Philadelphia Train Project?

There are many ways to do things in the public sector, and sometimes proposed programs work, and sometimes they do not. I have made my living using programs that do not necessarily work for everyone. There is usually a substantial discussion on why things work or do not work.  Many of these issues are dealt with in planning documents.

PENN DOT Completes Analysis for Implementing the Reading to Philadelphia Rail Line

Pennsylvania Department of Transportation recently provided a passenger rail analysis concerning a one-seat ride from Reading to Philadelphia. The proposed service corridor includes SEPTA's Main Line from Center City Philadelphia, SEPTA's Norristown Line to Norristown, Norfolk Southern’s Schuylkill River Bridge, and the Harrisburg Line to Reading. The proposed station stops are Valley Forge, Phoenixville, Royersford, Pottstown, Birdsboro, and Reading.

The Phoenixville Train Project Becomes Part of Something Larger

My rail project has taken a lot of twists and turns along the way. As you do these kinds of projects, circumstances change regularly and attitudes toward the potential of success are re-evaluated. After much back and forth, Penn DOT completed a study (synopsis article in issue) assessing the potential for the line. Two and a half studies were done previously with the Reading Group creating an AMTRAK operator Plan, the Mayor's Task Force from Phoenixville using SEPTA as the operator, and an AMTRAK ridership and route analysis, which was part of a larger report.

Small Business Recovery on Main Street

Many of the downtowns in the Delaware Valley have experienced adverse effects on business because of the Covid-19 virus. The lack of access to customers because of various shutdowns has created many landlord-tenant issues that need to be addressed before businesses can get back on track.

The shutdown also impacted the apartment tenants who have been unable to work. Evictions of longer-term tenants would be an unexpected occurrence but with the lack of the ability to earn a living, some of these issues are beginning to surface.

The Year 2020 Never Ceases to Amaze Me

The shutting down of restaurants and bars has had a lethal effect on small towns that have a healthy food and beverage industry as part of their revitalization strategy. The atmosphere, the events, and the areas used as a common gathering space for festive recreation add to why downtowns have been successful.

The Governor issued an order, and it should be obeyed. If the evidence shows a threat, perhaps it is a good action, and I will not go through the dynamics of the spread of the disease. My ideas are not mainstream and not intended to get too Thomas Dolby with everyone.

Remote Work and the Future of Cities

If anything, the virus has forced companies to rethink the staffing and meeting strategy of the organization. I had never even heard of Zoom until the virus, and now it is part of the lexicon in a way that Xerox is to copies.

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

How Do You Find Grant Opportunities?

How do you find grant opportunities? People ask me all the time about how could they go about getting a grant. Normally there are not too many grants for individuals, but there are some. Most of the time grants are for non-profit organizations. Any non-profit advocating for a public purpose, as defined by the IRS, is eligible for a grant. There are grants available to help individuals in the arts, as well as grants for categories and classes of people who have been underserved in the past.

Randomness in Downtowns

Fortune and fame are fleeting, as are the successes of downtown programs as they experience random events that shape their destiny. It happens all of the time. It starts with human factor of the people involved with the downtown program, and ends with the faceless corporate raider that closed the biggest downtown store.

Arts and Entertainment Trail to Be Part of Downtown Phoenixville Development

Phoenix Steel Site developer Manny DeMutis recently presented to the Phoenixville Planning Commission a plan to improve the current Schuylkill River Trail located next to the proposed downtown development. The seven-acre site is currently being reviewed by the Planning Commission as downtown infill development, which will consist of 85 thousand square feet of retail, 275 apartments, and 30 thousand square feet of office space.

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