Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Ramps to Nowhere

Last Saturday morning my wife and I were going out to breakfast and she pointed at the Wendy’s on Route 30 in Thorndale and remarked about the fact that they used such big stones that people waiting for the bus had to stand on the road to wait for the bus. There was not a lot of room between the cart way and the curb, making it a dangerous bus stop. 

Change in Economic Policy

I was reading that in order to get a minister held in Turkey back there were economic sanctions (steel tariffs) imposed upon Turkey. Drastic change for the country of Turkey, and their currency took a tumble losing 14 percent of its value. People are panicking, and we are only talking about steel tariffs.

As the previous scenario is unfolding in the news, you have to start to wonder just how fragile are some of these economies in some of these countries? 

Changes in Phoenixville

I had left Phoenixville in 2012 after working for two years for Manny DeMutis and returned this past February and found that there had been a lot of changes that had taken place in my absence. I had been in Pittsburgh for a couple of years, working on a Transit Oriented Development (TOD) project, and coming home on weekends did not afford me a whole lot of time to do anything. Plus, I have been spending a lot of time in Europe, as I expanded my practice, which further restricted my availability.

Change in Transportation along the 422 Corridor

Recently I returned to Philadelphia after being in Pittsburgh the better part of the last three years looking after my father. Any of you that have elderly parents will soon find out choices in your life will sometimes take a back seat to what you have to do as a responsible family member. Although Pittsburgh, to me, is like being in social Siberia, I would not change a moment of sharing my father’s last days. 

DeMutis Group Funds Study of Options for Rail Service to Phoenixville

Phoenixville Developer Manny DeMutis took time to address the reasons why he is funding a study for the Borough to assess the possibility of options for Rail Service to Phoenixville. His proposal was presented to the borough Infrastructure Committee where it met with approval. It will be forwarded to Borough Council for a vote, where DeMutis expects an affirmative vote to proceed.

Opinion — Change in Freedom

From liberal to libelous, from “Bonzo” to Birch idol, born again. Civil rights, women's rights, gay rights… it's all wrong. Call in the cavalry to disrupt this perception of freedom gone wild. God damn it, first one wants freedom, then the whole damn world wants freedom.

Nostalgia, that's what we want… The good ol' days when we gave 'em hell? When the buck stopped somewhere, and you could still buy something with it. To a time when movies were in black and white – and so was everything else. Gil Scott Heron – Lyrics from the song, “B – Movie”

Internet and Change

I have previously written about the internet bringing people closer together than ever.  Social media lets us know people’s every move. It is now possible to let Google know your location, have amazon send all your needs through prime membership, or put your address phone number and birthdate on Facebook so all your “friends” know.  We have become reliant on our electronic information stream and to form our social networks.

Walking Around Money and Earmarks

I have been advocating for a loosening of the system statewide to bring back Walking Around Money (WAM). There was a time before the single application when the money was awarded without an application, but it was then refined to the Community Revitalization Program (CRP), which at least had a paper trail on how the money would be used.

Change and Loops in Time

As I finish up with my career I am being a little more selective concerning what I work on and try to stay closer to home. Personal circumstances have dictated that I work in Pittsburgh. My father was ill and being “himself” I was drafted to look after his final days. Living in Pittsburgh part time was a little bit different and I remembered why I left every morning when I awoke. So, I decided it would be good to center most of my work back in the Philadelphia area after he passed away and I settled the estate.

The Vacant Lot as an Asset

In a downtown, there are series of spaces that could be considered public spaces. The sum of those public spaces makes up the whole… that would be the downtown. When you are dealing with public spaces, it is necessary to devise a strategy for each place. It is not good enough to just devise one strategy when you have problematic spaces within the downtown.

How to Assess Your Downtown

The first thing that is necessary to do is look at your downtown. I believe the best way to assess is to spend some time in the downtown sitting on a bench and observe. Watch the people come and go in the downtown and see how they react to the space. I try to just act as a normal person in the downtown and try to make it not very obvious that I am there to observe to get a true sense of what is going on.

Downtown Constraints

Any time you start working in a new town you must analyze what constitutes the downtown, and how existing elements can work for or against the revitalization. I always spend some time observing the downtown. You can learn a lot just by watching. 

Revitalization: Who Benefits?

Recently I went to a meeting of two towns, located side by side, that wanted to join in a common revitalization effort. I sat there a while and listened to the discussion.  Everyone was hot to revitalize and then someone stood up and said they did not want to revitalize because their rent would go up. The meeting went downhill as the woman went on to say that her taxes would increase and more people in the downtown means that the landlords would want more rent.

Changing It Up

I am going to expand my focus to deal with the issue of change and introducing change in an area. I have worked in a number of different communities throughout the commonwealth and have introduced change as part of the main street manager program.

The Main Street Program Has Lost Funding, What Now?

Many towns lose funding for the main street program after a number of years in the program. Budget cuts in state sources and local commercial development funding can make public commercial reinvestment dollars scarce. Some towns are left only with remnants of a main street program because of funding difficulties.

Organizing for Revitalization

Most towns in Pennsylvania have, at one time or another, organized for revitalization of the downtown. Sometimes revitalization happens and sometimes it does not. The problem with if it does not happen is that many years pass before it is tried again. 

Each attempt will have its origins in a group of people with diverse backgrounds and varying skill sets. The direction of the group is often swayed by the prejudices both good and bad to different parts of the revitalization puzzle.

Housing as a Tool in Downtown Development

Many of the towns that seek to revitalize are the victims of poor housing stock in the downtown. Poor housing stock in the downtown sometimes limits the options for revitalization. I have always looked at the downtown housing stock and occupancy as a barometer of how a town will do in their revitalization efforts.

Preserving Historic Resources in Revitalization

One of the ways that Main Street programs seek to revitalize is through the historic restoration of the downtown. Classified as the "Design” point of the Main Street four points, restoration of the downtown is a key element. The historic downtown could be the cornerstone for marketing efforts in the revitalization project.

Why Does It Take So Long?

Many frustrations occur with delays in projects and progress in the downtown. It seems like it always takes a long time to get anything done. The problem is a function of the process and how the process is processed.

Working as a private sector representative to a public sector process is sometimes confusing and drawn out. A Main Street Manager is sometimes confronted with issues that never seem to go away because it just takes too long to get things done. The problem is not one thing but can be a number of things, and how they relate to the process.

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