Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Changes in Phoenixville

I had left Phoenixville in 2012 after working for two years for Manny DeMutis and returned this past February and found that there had been a lot of changes that had taken place in my absence. I had been in Pittsburgh for a couple of years, working on a Transit Oriented Development (TOD) project, and coming home on weekends did not afford me a whole lot of time to do anything. Plus, I have been spending a lot of time in Europe, as I expanded my practice, which further restricted my availability.

Change in Transportation along the 422 Corridor

Recently I returned to Philadelphia after being in Pittsburgh the better part of the last three years looking after my father. Any of you that have elderly parents will soon find out choices in your life will sometimes take a back seat to what you have to do as a responsible family member. Although Pittsburgh, to me, is like being in social Siberia, I would not change a moment of sharing my father’s last days. 

DeMutis Group Funds Study of Options for Rail Service to Phoenixville

Phoenixville Developer Manny DeMutis took time to address the reasons why he is funding a study for the Borough to assess the possibility of options for Rail Service to Phoenixville. His proposal was presented to the borough Infrastructure Committee where it met with approval. It will be forwarded to Borough Council for a vote, where DeMutis expects an affirmative vote to proceed.

Opinion — Change in Freedom

From liberal to libelous, from “Bonzo” to Birch idol, born again. Civil rights, women's rights, gay rights… it's all wrong. Call in the cavalry to disrupt this perception of freedom gone wild. God damn it, first one wants freedom, then the whole damn world wants freedom.

Nostalgia, that's what we want… The good ol' days when we gave 'em hell? When the buck stopped somewhere, and you could still buy something with it. To a time when movies were in black and white – and so was everything else. Gil Scott Heron – Lyrics from the song, “B – Movie”

Internet and Change

I have previously written about the internet bringing people closer together than ever.  Social media lets us know people’s every move. It is now possible to let Google know your location, have amazon send all your needs through prime membership, or put your address phone number and birthdate on Facebook so all your “friends” know.  We have become reliant on our electronic information stream and to form our social networks.

Walking Around Money and Earmarks

I have been advocating for a loosening of the system statewide to bring back Walking Around Money (WAM). There was a time before the single application when the money was awarded without an application, but it was then refined to the Community Revitalization Program (CRP), which at least had a paper trail on how the money would be used.

Change and Loops in Time

As I finish up with my career I am being a little more selective concerning what I work on and try to stay closer to home. Personal circumstances have dictated that I work in Pittsburgh. My father was ill and being “himself” I was drafted to look after his final days. Living in Pittsburgh part time was a little bit different and I remembered why I left every morning when I awoke. So, I decided it would be good to center most of my work back in the Philadelphia area after he passed away and I settled the estate.

Change and Cultural Positioning

Since the onset of civilization, there has been the practice of religion. Belief in God. I say belief because there is no proof one way or the other that there is a god. That is why people talk about their faith, as they have faith that god exists.  I am not here to debate the existence of god, but in the changing political and social climate, the practice of religion has come under attack. 

Change in the Small Town

As we are moving to the ¼ mark of the new century, some of the downtown real estate has taken on a new dimension.  In many cases, the return to the small town has been an “in” thing to do. Some towns have embraced the efforts to become the renewed center of commerce, while some towns have not been able to make that transition. The difference in towns affects the real estate values in the political subdivision, and in turn the income from taxes.

Opinion — Globalization and Change

There has been an effort on behalf of some to initiate a global agenda in the United States. After all, we are part of the world, and we are all brothers and sisters. Global barriers are breaking down, and there is an effort for people to consider themselves citizens of the world, rather than a particular nation.  

Revitalization and Government Budgets

Many remember the days when main street projects were plentiful and many boroughs in the region were participants in the state sponsored Main Street Program. In the past couple of years there have been issues with governmental budgets and there has been considerable belt tightening. Many of the programs were terminated as cities and boroughs tried to balance their budgets and still keep essential services.

Downtown Infill

Many times when doing downtown economic revitalization you encounter “holes” in the streetscape. These are lots in the downtown that for one reason or another do not have buildings on them. The lack of continuous buildings creates problems with foot traffic flow. 

Economic Restructuring in the Downtown

When a town gets together to revitalize there is always a lot of discussion concerning they want to accomplish and how they want to move forward with any number of projects. When the projects start moving ahead there is a sudden realization concerning what they really want, and that is economic restructuring. In the beginning the question always arises just what is really economic restructuring, and what can be done to effectuate it? If in the initial stages, the group simplified economic restructuring to be too general, it could present a problem.

Organizing for Revitalization

Perhaps the first step in the revitalization process is the organizing process. You know how it goes— a few people get together and say they need to do something about their town. Usually they refer to how things were in the past when people walked four abreast down the street. But also, it could be a couple of people seeing potential and seizing the moment to plan some improvements for the future.

The Standard Event

One of the issues that towns struggle with all the time is how to bring more people downtown. There is nothing like putting people on the street as a way to give your town the feel of revitalization. If the town has had a “heyday” in the past, people will always compare what happens in a revitalization to the “heyday.”

What is Your Town's Vision?

Each town is a unique entity with different strengths and weaknesses. Some towns have a strong building stock, some have strong retail and others have little of anything. The focus on what your town has to offer can many times be overlooked.

The Importance of a Sense of Place

One of the hardest things to do as a main street manager is to develop a sense of place for the town.  Many times when someone is hired to revitalize a town there is really just a thought of what the town “used to be” back when it was in it’s heyday. People talk about how the crowds could not be accommodated on the sidewalk because there were so many people shopping. In most cases that perception of what it “used to be” is not relevant to what it is now. 

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

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