Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

like0

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

How Do You Find Grant Opportunities?

How do you find grant opportunities? People ask me all the time about how could they go about getting a grant. Normally there are not too many grants for individuals, but there are some. Most of the time grants are for non-profit organizations. Any non-profit advocating for a public purpose, as defined by the IRS, is eligible for a grant. There are grants available to help individuals in the arts, as well as grants for categories and classes of people who have been underserved in the past.

Randomness in Downtowns

Fortune and fame are fleeting, as are the successes of downtown programs as they experience random events that shape their destiny. It happens all of the time. It starts with human factor of the people involved with the downtown program, and ends with the faceless corporate raider that closed the biggest downtown store.

Arts and Entertainment Trail to Be Part of Downtown Phoenixville Development

Phoenix Steel Site developer Manny DeMutis recently presented to the Phoenixville Planning Commission a plan to improve the current Schuylkill River Trail located next to the proposed downtown development. The seven-acre site is currently being reviewed by the Planning Commission as downtown infill development, which will consist of 85 thousand square feet of retail, 275 apartments, and 30 thousand square feet of office space.

Establishing a “Sense of Place”

When Fred Kent created and ran the Project for Public Spaces, he inspired me with the placemaking concept, and I became very interested in learning. He was somehow ousted later, and the group of 400 people he put together internationally collapsed under new management. 

I always remember what he said about how you can only hold someone’s interest for about 100 feet when they are walking in a downtown setting. Figure twenty-five feet per storefront would be like four storefronts in terms of distance.

The Second Round of Lockdown Study

I plan on another nationwide evaluation of downtown vacancies due to the 2021 lockdown.  This time, I will leave a few days before I did in 2021 and hope it does not get upper 90s temperatures in some of the locations, as I encountered in 2021. 

I will also be able to have solid data on office vacancies in many of the big cities during this round. Still, I can also quickly determine the office vacancies in some small towns that I need to rank in the system. 

Please Follow the Narrative

Since the last column, I have been involved in some level of controversy, which has put my professional judgment at odds with a narrative. My credentials in the area of aberrant behavior are substantial — In both my behavior and the behaviors I seek to change. Although much has changed in my personal life, the memories of what would be a potentially good place to be aberrant are fresh in my mind.

Dealing with Open Air Drug Markets

I remember watching The Wire on an HBO binge. I had worked in Baltimore, both in the county and city. In the city, I worked in the Patterson Park Area and did tenant conversions from renter to homeowner. In the Wire lingo, I worked in Prop Joe’s area. I laughed about how they set up “Hamsterdam," an open-air drug market.

Towns Struggle with Post-Pandemic Adjustments

Many cities throughout the United States are struggling with the post-pandemic world. Much of the problem was self-induced when we all went into hiding and started working from home. Only a little was happening in the downtowns, and most was happening took place outside. 

Technical And Administrative Elites in Today’s Society

My first job out of college was working for the AFL-CIO in the international headquarters across from Layfette Park in Washington, D.C. I was tasked with compiling a manual explaining the new Occupational Safety and Health Act of 1971 and managed speakers at ten workshops nationwide. I had a lot of time on my hands and was tasked with the federal register monitoring on the Act.

Life in America – Homeless Encampment Edition

The lockdown of 2021 created an upheaval in many lives. Everyone had to shelter in place for a year. This created many issues in our daily routine. My wife and I got to know each other well as we worked from home. We each got a monthly paycheck, even though my work was in slow motion because it was public sector work.

Trust the Science and Follow the Narrative

Last week I saw something I had not seen since the publication of the Covert Action Bulletin in the 1970s. The court has prohibited the government from censoring dissenting opinions. It concerned vaccine deniers and, in general, those unwilling to accept everything and the "trust the science" exception to free speech.

Flood Preparation and Mitigation — The Downingtown Model

The Hurricane Ida flooding in Downingtown was some of the worst residents saw. Many of the churches and service organizations contacted Mayor Phil Dague and asked him to lead the effort to be prepared for the next flood when it comes. He established a common understanding of risk-informed planning and decision-making fundamentals to help Downingtown examine a hazard or threat and produce an integrated, coordinated, and synchronized plan.

Office Vacancies and Retail Recovery

The face of cities is changing. Recently, the CoStar Group reported that 12.9 percent of office space is vacant nationally, marking the sixth straight double-digit quarter. The rate has increased from a post-financial crisis low of 9.4 percent in the second quarter of 2019. The office space "availability" rate, which measures vacant offices plus currently leased space that isn't being renewed or has been listed for subleasing, is 16.4 percent.

No questions have been added to this group.
No polls have been added to this group.

Recent activity in this group

Barry Cassidy's picture
Barry Cassidy posted Flood Control Along Beaver Creek in the Downtown Marketing and Development group
Fri, 1/24/2025 - 12:51pm
Barry Cassidy's picture
Barry Cassidy created Flood Control Along Beaver Creek in the Downtown Marketing and Development group
Fri, 1/24/2025 - 12:18pm
Barry Cassidy's picture
Barry Cassidy posted When Agencies Go Away, Some Programs Stay in the Downtown Marketing and Development group
Wed, 12/18/2024 - 4:39pm
Barry Cassidy's picture
Barry Cassidy created When Agencies Go Away, Some Programs Stay in the Downtown Marketing and Development group
Wed, 12/18/2024 - 4:01pm

Group contributors

Organizers

  • Barry Cassidy's picture

Contributors

  • Bill Haley's picture