In order to ensure the current and future success of businesses in a particular area, many state and regional governments enlist the help of economic development organizations (or “agencies”). In most cases, these organizations work with businesses and/or local government to act in the interest of local businesses, seek new economic opportunities, and develop new partnerships to drive economic growth. The duties and services of these economic development organizations vary by region, and this month we’re covering some of the most important items for driving future growth. 

In 2012 the Greater Reading Economic Partnership (GREP) launched a marketing campaign, Careers in 2 Years (CI2Y). This campaign is designed to target middle and high school aged students and their parents to consider career and technology school as a viable option for their future. This year, GREP launched Careers in 2 Years 2.0, targeting returning veterans and underemployed/unemployed individuals to promote retraining or additional training for a technical career.