Marketing 101

Creative Director Todd Palmer of Virtual Farm Creative, Inc. offers marketing tips and advice.

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Marketing's New Language — From the Four P's to the Four R's

Consumers have become turned off to PUSH marketing as they are bombarded with as many as 3000 messages hitting them every day. The company saying how great they are in a display ad doesn't cut into all of the other marketing noise out there. Besides, consumers trust each other more than someone trying to sell them something. It's a highly connected marketplace.

Quintet of Tips for Better Banners — Getting the Clicks

Adages don't become old unless they have more than a modicum of honest to goodness, time-tested truth at their core. The old adage that you never get a second chance to make a first impression is no exception and it’s especially true and especially true in business. The best offerings, the best pricing, the best presentations can all be undone by a disastrous or even lackluster first impression.

Is Green Marketing Dying on the Vine?

Believe it or not, environmentalism has been tied to marketing since the middle part of the 1970s. America’s economy was the undisputed champion of the universe and the advertising industry was steamrolling messages into the hearts and minds of a fairly recently captive audience when rumors of an oil shortage created a whole new wave of emotional marketing messages.

The Internet Is Not Fair— Get Over It and Get Creative!

Dearth isn’t a word you hear used very much. More often than not people say, “there’s not enough of” something to describe something of which there is not enough. However, dearth is much more negative and final and is a much better way to describe the current reality of Internet domain names.

Excellent Service Equals Excellent Marketing— Make Damage Control Part of Your Core Competency

In the advertising industry, if you’re a photographer on location, you can expect cloud cover. If you’re an account executive, you can expect the client to demand the job a day early. If you’re an art director, you can expect designers to inject unwanted style on deadline. If you’re a multimedia director, you can expect code conflict just before you compile an application. If you’re a production manager, you can expect just about every other thing throughout your workday to go wrong…

When Bigger Isn't Better — Getting Small Ads to Effectively Work for You

Small business owners in and around the Route 422 Corridor have multiple reasons for not running full-page ads in every publication that touches their target markets. Chief among them is usually budget, but there are other reasons that decision makers throughout the region might opt for smaller formatted display advertisements. Perhaps they’re testing a campaign, testing a publication or testing display advertising in general. Maybe they’re stretching their reach in multiple publications or opting for better frequency.

Requesting Excellence for Your Enterprise — Make Their Proposals Part of Your Plan!

My firm gets the call almost weekly — "Hello, my company needs a website and some revised marketing materials. Can you tell me how much it will cost?"

Clearly these inquiring minds are just kicking tires — not to mention diverting resources away from current client work. Unlike an automobile, your company’s marketing isn’t a commodity making answering those questions nearly impossible. Whn potential clients are ready to get serious about their company’s marketing campaigns they formally invite vendors to formally respond.

No News Is Not Good News — Use Multi-Function Newsletters to Educate, Promote and Sell

One of our clients was battling some brand confusion in the national press. It seems that another, very similarly named, entity was in the media’s hot seat with issues that include corruption and bankruptcy. The fear was that consumers would equate, by virtue of name similarity, our client with the misfortunes of this national time bomb.

This really puts to the test the notion that ‘any press is good press,’ but, when the dust settled, we still believe that the recognition our client received was mostly positive and beneficial to their business.

Marketing's New Language — From the Four P's to the Four R's

Consumers have become turned off to PUSH marketing as they are bombarded with as many as 3000 messages hitting them every day. The company saying how great they are in a display ad doesn't cut into all of the other marketing noise out there. Besides, consumers trust each other more than someone trying to sell them something. It's a highly connected marketplace.

Quintet of Tips for Better Banners — Getting the Clicks

Adages don't become old unless they have more than a modicum of honest to goodness, time-tested truth at their core. The old adage that you never get a second chance to make a first impression is no exception and it’s especially true and especially true in business. The best offerings, the best pricing, the best presentations can all be undone by a disastrous or even lackluster first impression.

Is Green Marketing Dying on the Vine?

Believe it or not, environmentalism has been tied to marketing since the middle part of the 1970s. America’s economy was the undisputed champion of the universe and the advertising industry was steamrolling messages into the hearts and minds of a fairly recently captive audience when rumors of an oil shortage created a whole new wave of emotional marketing messages.

The Internet Is Not Fair— Get Over It and Get Creative!

Dearth isn’t a word you hear used very much. More often than not people say, “there’s not enough of” something to describe something of which there is not enough. However, dearth is much more negative and final and is a much better way to describe the current reality of Internet domain names.

Excellent Service Equals Excellent Marketing— Make Damage Control Part of Your Core Competency

In the advertising industry, if you’re a photographer on location, you can expect cloud cover. If you’re an account executive, you can expect the client to demand the job a day early. If you’re an art director, you can expect designers to inject unwanted style on deadline. If you’re a multimedia director, you can expect code conflict just before you compile an application. If you’re a production manager, you can expect just about every other thing throughout your workday to go wrong…

When Bigger Isn't Better — Getting Small Ads to Effectively Work for You

Small business owners in and around the Route 422 Corridor have multiple reasons for not running full-page ads in every publication that touches their target markets. Chief among them is usually budget, but there are other reasons that decision makers throughout the region might opt for smaller formatted display advertisements. Perhaps they’re testing a campaign, testing a publication or testing display advertising in general. Maybe they’re stretching their reach in multiple publications or opting for better frequency.

Requesting Excellence for Your Enterprise — Make Their Proposals Part of Your Plan!

My firm gets the call almost weekly — "Hello, my company needs a website and some revised marketing materials. Can you tell me how much it will cost?"

Clearly these inquiring minds are just kicking tires — not to mention diverting resources away from current client work. Unlike an automobile, your company’s marketing isn’t a commodity making answering those questions nearly impossible. Whn potential clients are ready to get serious about their company’s marketing campaigns they formally invite vendors to formally respond.

No News Is Not Good News — Use Multi-Function Newsletters to Educate, Promote and Sell

One of our clients was battling some brand confusion in the national press. It seems that another, very similarly named, entity was in the media’s hot seat with issues that include corruption and bankruptcy. The fear was that consumers would equate, by virtue of name similarity, our client with the misfortunes of this national time bomb.

This really puts to the test the notion that ‘any press is good press,’ but, when the dust settled, we still believe that the recognition our client received was mostly positive and beneficial to their business.

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