Marketing 101

Creative Director Todd Palmer of Virtual Farm Creative, Inc. offers marketing tips and advice.

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Hold Up Your Own Marketing Umbrella

In our ongoing mission to help businesses in and around the Route 422 corridor execute more effective marketing that will generate leads that develop into sales, we’re hopeful that some of our advice is being implemented directly by the person who will benefit most — you.

Marketing to DIY'ers? Better Do It Right

Since the terrorist attacks of 2001, spending on home improvement has trended progressively upward as homeowners attempt to increase the comfort and value of their real estate rather than traveling.

Whether the decrease in distance vacationing, to fear of terror, or the increased difficulty traveling now presents, the truth is that the focus on the home as been a boom to the Do-It-Yourself industry.

Are They Talking About You? Positive Chatter Matters Along Route 422

Birchrun Hills Farm, a small dairy concern in— you guessed it— Birchrunville, started making artisan cheeses of Alpine and Blue with no logo, label or detailed marketing plan. Cinemaplex Technologies in Spring City began enhancing the lives of affluent homeowners with completely automated theaters, lighting and security systems but without brand standards or a defined new business strategy.

On Your Mark — Get Set to Go Legal With Your Brand

Many locally and regionally owned and operated businesses along the Route 422 corridor—businesses just like yours—have survived for years with a vulnerability that could adversely effect their path of success at any time. This silent predator pops up when you least expect it, costing you thousands of dollars and a lot of lost branding momentum.

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Todd Palmer created Every Business Tells a Story — Your Customers Want What You've Got in the Marketing 101 group
Wed, 5/8/2013 - 11:03pm
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Todd Palmer created Top Secret Tip— Making Yourself Available for Marketing Success in the Marketing 101 group
Wed, 5/8/2013 - 11:00pm
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Todd Palmer created Tough Times Demand a Smarter Marketing Strategy — Is Your Business Using Cost Effective Email Marketing? in the Marketing 101 group
Wed, 5/8/2013 - 10:56pm
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Todd Palmer created The Million Dollar Idea — New and Old Promotions to Pilfer in the Marketing 101 group
Wed, 5/8/2013 - 10:49pm

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