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Jeanette Juryea

Jeanette Juryea

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Published work by Jeanette Juryea

  • Article

    One brand, one message, one voice

    Your brand is much more than a logo or tagline. It’s everything your company stands for. It’s the quality of your products and services, the attitude of your employees, the altruism in the community and so much more. When your customers and the public at large see your logo or hear the name of your company, they get a...

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  • Article

    Use statistics wisely in your communications

    Readers can relate better to a personal story than to a statistic. Stories show. Statistics tell. It’s always better to show than to tell when trying to communicate a point. Showing helps readers imagine themselves in the story – especially if the point you’re trying to make is a positive one, like buying your product...

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  • Article

    Make your message clear with active voice

    Active sentences specify who does what. Passive sentences only say that something must be done. Passive tends to sound apologetic and wishy washy. Worse, it can leave the reader wondering if he’s the one who must perform the action. For employee communications, this confusion can wreak havoc on performance. In custome...

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  • Article

    Avoid utilization of esoteric verbiage! (I mean, don’t use big words)

    If the purpose of your writing is, “to impress readers with my amazing vocabulary skills,” then by all means, break out the fancy prose and five syllable words. But, if you want your readers to act on your message, buy your product, or simply to “get it,” then check your thesaurus at the door. Write conversationally a...

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  • Article

    Inspire trust and brand loyalty with pronouns

    Here are some techniques that can put you face-to-face, sipping coffee over a cozy table with your reader, instead of you being high up in a cold corporate tower looking down at your nameless subjects. Start by reviewing your marketing materials, form letters and other communications (both internal and external) to se...

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  • Article

    Write easy-to-scan brochures, articles, websites and more

    In last month’s articles, Win Over More Readers with Better Headlines , we talked about grabbing your readers’ attention in about one second. Now let’s keep their attention with scanable subheads. Subheads are just as important as your main headline Eight out of ten readers merely scan the largest type in the document...

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  • Article

    Win over more readers with better headlines (Part 1 of 2)

    Even though they make up a small percent of your overall communication, headlines and subheads are the most important real estate on the page. That’s because 8 out of 10 people merely scan the largest print. If the few pieces of big copy don’t draw them in, there’s no chance they’ll read the little copy. Remember, we’...

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  • Article

    Test Your Business Communications for Effectiveness

    In today’s age of information-overload, reader preferences have shifted to quick and helpful, rather than bureaucratic and stiff. Do your business communications measure up? Here’s a checklist you can use to spot-check the effectiveness of your company’s internal and external materials. “Effective” means readers can f...

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  • Article

    How to Get More People to Read ― and Act On ― Your Message

    You can lead a horse to water… but sometimes you have to make it easier to drink. We’re smack in the middle of the Information Age. Everywhere you turn, you see words ― in books, magazines, television, junk mail, not-so-junk mail, computers, tablets, smart phones, billboards ― even the tag on your child’s bedtime bear...

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  • Article

    Help Balance Your Benefits Budget with Better Workplace Wellness Communications

    It’s no secret that healthy employees can mean a healthier benefits budget. Study after study shows that employers who create and sustain a culture of wellness in the workplace really can spend less on health benefits. They also see less absenteeism and fewer disability claims. And let’s not forget their employees are...

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