Brand Marketing Tips

Marketing Tips from Ron Romanik, Romanik Communications.

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Keep your Brand Alive: Nine tips for effective brand management

Marketing and advertising succeed best when they reflect core values of a singularly defined brand. Every touch point of your brand should refer back to the core essence of your brand.

Where your brand “lives” most of the time can vary depending on industry and business type, but it should “live” in a space that’s both accessible and adaptable. Here are some tips that can help you define that space:

How to Create Authentic Brand Stories

By all accounts, consumers’ B.S. meters are getting more sensitive every day. They can quickly tell when a benefit claim is exaggerated or a brand’s positioning is stretching beyond reasonable truth. Some skeptical consumers have developed an instant knee-jerk negative reaction to even the slightest hint of impropriety.

When Is the Right Time for Refreshing?

The primary challenge when “refreshing” a brand, marketing, advertising, package design, or public relations campaign is to lure new customers in while making the change seem natural to existing customers. It’s certainly true that, sometimes, the most loyal fans of a brand are also the most easily “put off” by a change, because they feel their loyalty has been betrayed.

Keep your Brand Alive: Nine tips for effective brand management

Marketing and advertising succeed best when they reflect core values of a singularly defined brand. Every touch point of your brand should refer back to the core essence of your brand.

Where your brand “lives” most of the time can vary depending on industry and business type, but it should “live” in a space that’s both accessible and adaptable. Here are some tips that can help you define that space:

How to Create Authentic Brand Stories

By all accounts, consumers’ B.S. meters are getting more sensitive every day. They can quickly tell when a benefit claim is exaggerated or a brand’s positioning is stretching beyond reasonable truth. Some skeptical consumers have developed an instant knee-jerk negative reaction to even the slightest hint of impropriety.

When Is the Right Time for Refreshing?

The primary challenge when “refreshing” a brand, marketing, advertising, package design, or public relations campaign is to lure new customers in while making the change seem natural to existing customers. It’s certainly true that, sometimes, the most loyal fans of a brand are also the most easily “put off” by a change, because they feel their loyalty has been betrayed.

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