Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Politics and Development

The more I am out on my own working, the more I realize that politics is the essence of doing downtown development deals. Since I have worked in so many places, I have a fairly good idea of what it takes to get a project done. Elected officials, commission members and citizens all have a say in development. When a developer attempts to work in a town, there is always a need to work with the locals.

The Importance of By-Laws in Non-Profit Management

I have created many entities in my days as a revitalization coordinator. I have managed my share of 501 (C) 3 and 4s, in a number of different states. The one thing the organizations had in common is they all had by-laws.

By-laws should never be a secret document, and anyone joining a non-profit board should get a copy of the bylaws upon joining the board. The by-laws are the rules of the organization and procedures for conducting business

Transportation and Downtown Development

Transportation plays a big part of the success of a town that is revitalizing. You want your town to be automobile accessible, but at the same time, you do not want a super-highway running through your town. It is a delicate balance of convenience and walkability is always hard to achieve.

The Vacant Lot as an Asset

In a downtown, there are series of spaces that could be considered public spaces. The sum of those public spaces makes up the whole… that would be the downtown. When you are dealing with public spaces, it is necessary to devise a strategy for each place. It is not good enough to just devise one strategy when you have problematic spaces within the downtown.

How to Assess Your Downtown

The first thing that is necessary to do is look at your downtown. I believe the best way to assess is to spend some time in the downtown sitting on a bench and observe. Watch the people come and go in the downtown and see how they react to the space. I try to just act as a normal person in the downtown and try to make it not very obvious that I am there to observe to get a true sense of what is going on.

Downtown Constraints

Any time you start working in a new town you must analyze what constitutes the downtown, and how existing elements can work for or against the revitalization. I always spend some time observing the downtown. You can learn a lot just by watching. 

Revitalization: Who Benefits?

Recently I went to a meeting of two towns, located side by side, that wanted to join in a common revitalization effort. I sat there a while and listened to the discussion.  Everyone was hot to revitalize and then someone stood up and said they did not want to revitalize because their rent would go up. The meeting went downhill as the woman went on to say that her taxes would increase and more people in the downtown means that the landlords would want more rent.

Changing It Up

I am going to expand my focus to deal with the issue of change and introducing change in an area. I have worked in a number of different communities throughout the commonwealth and have introduced change as part of the main street manager program.

The Main Street Program Has Lost Funding, What Now?

Many towns lose funding for the main street program after a number of years in the program. Budget cuts in state sources and local commercial development funding can make public commercial reinvestment dollars scarce. Some towns are left only with remnants of a main street program because of funding difficulties.

Organizing for Revitalization

Most towns in Pennsylvania have, at one time or another, organized for revitalization of the downtown. Sometimes revitalization happens and sometimes it does not. The problem with if it does not happen is that many years pass before it is tried again. 

Each attempt will have its origins in a group of people with diverse backgrounds and varying skill sets. The direction of the group is often swayed by the prejudices both good and bad to different parts of the revitalization puzzle.

Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

Vision and Development

I was in Phoenixville the other day and found that the new downtown development is being constructed that will soon transform downtown Phoenixville. The project has been in the works since 2010. My working the project through the initial approval process was my first consulting job after the Main Street CDC in Phoenixville.

“I Am Main Street” Begins

The effort to create a more dynamic and self-sustaining downtown/neighborhood revitalization effort is finally ready to kick off. Eight downtown managers from around the state have banned together to form the “I AM MAIN STREET” organization. Starting anything from scratch is a difficult task, and there have been many ups and downs while starting this movement.

Promotions and Festivals as an Economic Development Tool

There is always a need for things to happen in a downtown around Christmas in order to spur year-end sales. It is hard for a downtown to compete with big box stores or the chain stores that are located in malls. People try to shop in the downtown central business district as a way of securing alternative goods that are not part of the homogenized offerings of the chains and the big box stores.

Downtown Development as a Profession

Many people ask me “How did you get into the downtown development business?” The fact is that I am not sure how it happened. I remember in the early years it was not really a profession, and it was hard to explain what I did for a living.

Can Something Be So Bad It Is Good?

I have worked in a number of communities that have attempted to revitalize their downtown, and faced obstacles because of poor housing stock surrounding the downtown. The commonwealth attempted to address this problem with the Elm Street program. If the housing stock around the downtown is deteriorating, in many cases it deters people from entering the area.

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