Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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The Standard Event

One of the issues that towns struggle with all the time is how to bring more people downtown. There is nothing like putting people on the street as a way to give your town the feel of revitalization. If the town has had a “heyday” in the past, people will always compare what happens in a revitalization to the “heyday.”

What is Your Town's Vision?

Each town is a unique entity with different strengths and weaknesses. Some towns have a strong building stock, some have strong retail and others have little of anything. The focus on what your town has to offer can many times be overlooked.

The Importance of a Sense of Place

One of the hardest things to do as a main street manager is to develop a sense of place for the town.  Many times when someone is hired to revitalize a town there is really just a thought of what the town “used to be” back when it was in it’s heyday. People talk about how the crowds could not be accommodated on the sidewalk because there were so many people shopping. In most cases that perception of what it “used to be” is not relevant to what it is now. 

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

Grant Packaging

One of the items that people seeking government funding need to recognize is that there is not really only one source for many projects. There are federal grants, state grants, and local grants, each being a little different and each being a little alike.

Leveraging Local Dollars as a way of Funding Projects, Part 2

Last month I went over how important it is not to be an undiscovered island in a sea of projects offered to funding sources. I discussed how important it is to put a “face” on the project. Local leaders need to step to the forefront to discuss their project desires with the agencies regulating the activity. This ensures that the project is not coming from left field somewhere, but as part of an announced strategy to rectify whatever problem is at hand.

Leveraging Local Dollars as a Way for Funding Projects

People are always asking me, “how is it that you are able to access grants”? I always blow off that question because I do not know. I know that if you write a good application, you score a lot of points and you are competitive. That is all that you can ask, that you are competitive to get yourself on the board.

Financial Packaging in a Difficult Environment

In a time when money is tight in the public sector, things become more competitive when a community is seeking money for economic development. I write grants, and know that the level of the quality of applications is higher when there is less money. 

Much of the time, the types of grants a community can apply for is dictated through the availability of local match money. Where there is an issue with raising the local match, the types of grants and availability of grants are limited.

Who Revitalizes a Downtown?

Any time you hear of a town that wants to revitalize the downtown area, there are reasons for people get together to form a revitalization committee. Some towns are not that bad. Some towns are really bad. The question is always, what do we do to fix it? Many times, the answers the group comes up with, are to tell others what to do.

Change as a Constant

Since I am the only recognized “Agent of Change” in Pennsylvania… so declared by the Governor at one time… I thought I would change up this column a little bit this month and write about change. 

Elimination of Funding Schools through Property Taxes

The budget talks are ongoing in Pennsylvania and one of the items is how to fund the schools. Some of it centers on how to implement a plan that collects only a partial amount of the entire amount gained through property taxes by schools. Although I am not privy to the discussions, I could imagine concerns that certain school districts will not get a rightful share and the money.

Main Street as an Economic Development Generator

“Back in the day they walked three or four abreast in the downtown on a Saturday night.” That is a familiar quote from residents of a community as they talk about how the downtown has lost favor in the regional marketplace.  Looking at the streets bare and without activity must mean that the town is no longer viable. 

Politics and the Budget

Pennsylvania has gone a couple of months without a budget. It appears that the day to day running of the government has been spared the pain, but things are just not being done. The future of the Main Street program hangs with the budget, so the main street managers have a stake in the budget this year.

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