Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Last Days of Lockdown

Within days I will be rolling out a new website highlighting to my trip across the country from May 15 to June 15, 2021. I am glad I could make the trip to visit cities across America. Thank my benefactor, Manny DeMutis, for letting me work on creative projects.

I took special care to visit friends along the way as we shared stories of the late 1960s and early 1970s. Hazy memories of hazy times added to the lure of the visits. Being in Charleston, WV, where I went to school, and Memphis, Tennessee, where I was a union organizer, made me a little nostalgic. 

Change: The Ability to Say What You Think

Knowledge and technology have a way of inserting themselves to change customs and traditions of the past. What a person believed and spoke about in one era could be accepted as true, only to determine that it was false later because of a deeper understanding of the subject. I still believe Galileo was a heretic.  

Change: Law and Order in the Cities 2022

As I visited cities across America between May 15 and June 15, 2021, I felt very secure walking around 70 towns and cities. I had a couple of incidents but nothing major. Most of my career has been spent working in less than stellar areas and performing community development tasks. I am familiar with the routine of hard-core teenagers and unstable homeless seeking to be aggressive.

Preparing for a Disaster

As I muddle through the plethora of options on flood recovery and mitigation in Downingtown, I have been struck by the FEMA and PEMA staff's professionalism. We have been able to make inroads in flood recovery due to their involvement and participation.

Flood Relief in Downingtown

Recently I was asked to help with the flood relief effort in Downingtown. As in many cases, I am helping at no cost. Unfortunately, the Borough of Downingtown is up against it with the flooding this year. There have been two floods, and the lower-income areas that have typically been located in flood plains and industrial areas were hit hard.

The Borough Building was flooded and the flood mitigation plan was destroyed. My mission was to expedite the Pennsylvania Emergency Management Agency (PEMA) buyout program.

Equity and Inclusion

What I have found interesting is the debate over what is being taught in schools. For example, when I was young, in Fords, New Jersey, school #14, we said the "Lord's Prayer" right after the Pledge of Allegiance. Then someone would be required to read a bible passage in front of the class. It was almost putting you on the spot. You had to be able to read, and if you went up there and stumbled around, it did not reflect well for you.

Institutional Poverty

While at the recent statewide downtown conference in Reading, I spent a couple of days checking out the city. One of the mobile workshops was held at a public housing complex close to the hotel. 

What Makes the Reading to Philadelphia Train Project so Compelling?

The first time I tried to work on passenger rail service to Phoenixville (Greenline project), I thought we had a good chance of completing the project, and, at the time, the Citizens for the Train group was in high gear. There was a contribution from Liberty Property Trust to do the initial study, and there was participation from Norfolk Southern as we negotiated for the line. 

Office Contraction May Exceed My Estimation

As I toured America the last month or so, I saw that many cities were ghost towns. If there was a large office concentration, those buildings stood vacant. Corresponding retail was either completely closed and all of the inventory pulled off the shelves or closed without notice of closure with inventory and fixtures remaining inside. It was hard to tell if the stores with inventory remaining would ever open. 

Messaging and Vacant Space

I have finished my trip across the country trying to assess public/private space in the cities.

I was gone from May 15 to June 15 and stopped in many cities along the way. I took the southern route to head west and used a northern route to return.

I perceived that the virus has had different outcomes in many of the cities. A common factor was the vacancy rate, and it appeared to be exacerbated by communities that experienced civil unrest. There is considerably less foot traffic in almost all of the towns.

When the Administrative Elite Goes Silent

When I graduated from college with a BA in Political Science, my father helped me get an appointment as an intern for the AFL-CIO in the Industrial Union Department (Old CIO). I was excited to start a career and was assigned to work on an education program explaining the new Occupational Safety and Health Act of 1971.

Disrupting The Administrative Elite

In my last few columns, I have discussed how things work in government. In my August column, I discussed how the administrative elites can make problems disappear through interpretation.  In September, in my interview with Phoenixville philanthropist Manny DeMutis, I discussed how environmental issues impacting local beaver habitats in the revitalization of Phoenixville impacted potential development.

Phoenixville Revitalization — Interview with Manny Demutis

(The following is an interview Barry Cassidy conducted with Phoenixville developer Manny Demutis in Cape May, New Jersey on September 8, 2024.)

Q. Why are you spending a lot of time in Cape May?

We own the Inn of Cape May, an ideal summer setting. I have a house close to the hotel and provide oversight when needed. I try to blend as much work time as I can into days at the beach.

Q.  Saw the live band out in front of the Inn last night. It seems like you drew a nice-sized crowd out there.

Understanding the Administrative Elites

I remember attending meetings with my peers in economic development and being told I could not do what I was doing. I know that sounds odd, but it is true. I have always tried to be creative when doing economic development. I gained expertise because I would read the regulations and examine the process for getting things done. My theory was that if there is a form to ask if you can do it, you can do it if you meet the criteria. 

City Downtowns Contracting

The conversion of office space to housing is not just a potential wave of the future but also a promising avenue for real estate developers and business owners. This trend, while requiring the satisfaction of existing leases in some cases, also presents a unique opportunity in the wake of the remote work shift that has affected downtown businesses across America. More housing would put more people on the street.

The Rise of Vintage

While in London for the Phillies game, my wife and I had a little bit of free time to shop and dine out. In Chelsea, we visited the John Lewis Department Store. It was a full-blown department store with electronics and appliance departments. I think it was six floors packed with goods. In the ladies' clothing section, I took a seat while my wife browsed the English fashions.  

Filling Vacant Storefronts After the Pandemic

I am currently in Portland OR on my cross-country journey to evaluate the recovery from the 2021 lockdown. I was deeply impressed by the transformative power of innovative strategies and the strategic use of ground-floor retail. These approaches are not only breathing new life into the towns but also fostering a sense of optimism and advancement.

Downingtown Property Owners and Residents to Address Flooding

As a property owner in Downingtown for the last twenty years or so, I have experienced three floods that have affected the community. They all caused a lot of damage, and it took a long time to recover. The flooding during Hurricane IDA was particularly devastating.

The thing about Downingtown is that, in many cases, if it is not raining, there is no problem, and it is time to move on. I tried to work through the process to address flooding issues and found the process onerous locally. 

Establishing a “Sense of Place”

When Fred Kent created and ran the Project for Public Spaces, he inspired me with the placemaking concept, and I became very interested in learning. He was somehow ousted later, and the group of 400 people he put together internationally collapsed under new management. 

I always remember what he said about how you can only hold someone’s interest for about 100 feet when they are walking in a downtown setting. Figure twenty-five feet per storefront would be like four storefronts in terms of distance.

The Second Round of Lockdown Study

I plan on another nationwide evaluation of downtown vacancies due to the 2021 lockdown.  This time, I will leave a few days before I did in 2021 and hope it does not get upper 90s temperatures in some of the locations, as I encountered in 2021. 

I will also be able to have solid data on office vacancies in many of the big cities during this round. Still, I can also quickly determine the office vacancies in some small towns that I need to rank in the system. 

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