Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Flood Control Along Beaver Creek

In mid-November, we held the second public meeting of the stakeholders along the floodplain in Caln Township. The Borough of Downingtown is a sub-basin area of Brandywine Creek. The houses along Brandywine and Beaver Creek, as well as Brandywine Creek and Parke Run, are most affected by flooding.

When Agencies Go Away, Some Programs Stay

The incoming Trump administration will bring changes, which remind me a little bit of the Reagan years. We have been promised wholesale changes in the composition of government agencies.

Agencies can be consolidated, abolished, or merged to save on administrative costs. In many cases, the agency can go away, but the programs that need to be continued will either get a rehaul and a new name or be combined into an agency with a similar focus.

When the Administrative Elite Goes Silent

When I graduated from college with a BA in Political Science, my father helped me get an appointment as an intern for the AFL-CIO in the Industrial Union Department (Old CIO). I was excited to start a career and was assigned to work on an education program explaining the new Occupational Safety and Health Act of 1971.

Disrupting The Administrative Elite

In my last few columns, I have discussed how things work in government. In my August column, I discussed how the administrative elites can make problems disappear through interpretation.  In September, in my interview with Phoenixville philanthropist Manny DeMutis, I discussed how environmental issues impacting local beaver habitats in the revitalization of Phoenixville impacted potential development.

Phoenixville Revitalization — Interview with Manny Demutis

(The following is an interview Barry Cassidy conducted with Phoenixville developer Manny Demutis in Cape May, New Jersey on September 8, 2024.)

Q. Why are you spending a lot of time in Cape May?

We own the Inn of Cape May, an ideal summer setting. I have a house close to the hotel and provide oversight when needed. I try to blend as much work time as I can into days at the beach.

Q.  Saw the live band out in front of the Inn last night. It seems like you drew a nice-sized crowd out there.

Understanding the Administrative Elites

I remember attending meetings with my peers in economic development and being told I could not do what I was doing. I know that sounds odd, but it is true. I have always tried to be creative when doing economic development. I gained expertise because I would read the regulations and examine the process for getting things done. My theory was that if there is a form to ask if you can do it, you can do it if you meet the criteria. 

City Downtowns Contracting

The conversion of office space to housing is not just a potential wave of the future but also a promising avenue for real estate developers and business owners. This trend, while requiring the satisfaction of existing leases in some cases, also presents a unique opportunity in the wake of the remote work shift that has affected downtown businesses across America. More housing would put more people on the street.

The Rise of Vintage

While in London for the Phillies game, my wife and I had a little bit of free time to shop and dine out. In Chelsea, we visited the John Lewis Department Store. It was a full-blown department store with electronics and appliance departments. I think it was six floors packed with goods. In the ladies' clothing section, I took a seat while my wife browsed the English fashions.  

Filling Vacant Storefronts After the Pandemic

I am currently in Portland OR on my cross-country journey to evaluate the recovery from the 2021 lockdown. I was deeply impressed by the transformative power of innovative strategies and the strategic use of ground-floor retail. These approaches are not only breathing new life into the towns but also fostering a sense of optimism and advancement.

Downingtown Property Owners and Residents to Address Flooding

As a property owner in Downingtown for the last twenty years or so, I have experienced three floods that have affected the community. They all caused a lot of damage, and it took a long time to recover. The flooding during Hurricane IDA was particularly devastating.

The thing about Downingtown is that, in many cases, if it is not raining, there is no problem, and it is time to move on. I tried to work through the process to address flooding issues and found the process onerous locally. 

Office Contraction May Exceed My Estimation

As I toured America the last month or so, I saw that many cities were ghost towns. If there was a large office concentration, those buildings stood vacant. Corresponding retail was either completely closed and all of the inventory pulled off the shelves or closed without notice of closure with inventory and fixtures remaining inside. It was hard to tell if the stores with inventory remaining would ever open. 

Messaging and Vacant Space

I have finished my trip across the country trying to assess public/private space in the cities.

I was gone from May 15 to June 15 and stopped in many cities along the way. I took the southern route to head west and used a northern route to return.

I perceived that the virus has had different outcomes in many of the cities. A common factor was the vacancy rate, and it appeared to be exacerbated by communities that experienced civil unrest. There is considerably less foot traffic in almost all of the towns.

What is Equitable Rail Service?

As social mores and values change, so do the programs offered by various agencies of government. Things become popular, and there are buzz words that are used and not fully understood. One of the things that have been given more prominence recently in the news media is the concept of “equity.”

Space Assessment in America

I think that having my basic existence upset at this stage of my life was a surprise.  I never thought I would spend a year indoors.

Traveling in Italy looking for a house, I became aware of the virus and just got out in time.  Upon arriving back in the U.S., I went to Florida for a while and then again, under emergency action, hightailed it home with one quick stop at a Holiday Inn in Walterboro, South Carolina as at that stage of the virus, the US was putting the clamp on travel.

How Could Tax Increment Financing Work for the Reading to Philadelphia Train Project?

There are many ways to do things in the public sector, and sometimes proposed programs work, and sometimes they do not. I have made my living using programs that do not necessarily work for everyone. There is usually a substantial discussion on why things work or do not work.  Many of these issues are dealt with in planning documents.

PENN DOT Completes Analysis for Implementing the Reading to Philadelphia Rail Line

Pennsylvania Department of Transportation recently provided a passenger rail analysis concerning a one-seat ride from Reading to Philadelphia. The proposed service corridor includes SEPTA's Main Line from Center City Philadelphia, SEPTA's Norristown Line to Norristown, Norfolk Southern’s Schuylkill River Bridge, and the Harrisburg Line to Reading. The proposed station stops are Valley Forge, Phoenixville, Royersford, Pottstown, Birdsboro, and Reading.

The Phoenixville Train Project Becomes Part of Something Larger

My rail project has taken a lot of twists and turns along the way. As you do these kinds of projects, circumstances change regularly and attitudes toward the potential of success are re-evaluated. After much back and forth, Penn DOT completed a study (synopsis article in issue) assessing the potential for the line. Two and a half studies were done previously with the Reading Group creating an AMTRAK operator Plan, the Mayor's Task Force from Phoenixville using SEPTA as the operator, and an AMTRAK ridership and route analysis, which was part of a larger report.

Small Business Recovery on Main Street

Many of the downtowns in the Delaware Valley have experienced adverse effects on business because of the Covid-19 virus. The lack of access to customers because of various shutdowns has created many landlord-tenant issues that need to be addressed before businesses can get back on track.

The shutdown also impacted the apartment tenants who have been unable to work. Evictions of longer-term tenants would be an unexpected occurrence but with the lack of the ability to earn a living, some of these issues are beginning to surface.

The Year 2020 Never Ceases to Amaze Me

The shutting down of restaurants and bars has had a lethal effect on small towns that have a healthy food and beverage industry as part of their revitalization strategy. The atmosphere, the events, and the areas used as a common gathering space for festive recreation add to why downtowns have been successful.

The Governor issued an order, and it should be obeyed. If the evidence shows a threat, perhaps it is a good action, and I will not go through the dynamics of the spread of the disease. My ideas are not mainstream and not intended to get too Thomas Dolby with everyone.

Remote Work and the Future of Cities

If anything, the virus has forced companies to rethink the staffing and meeting strategy of the organization. I had never even heard of Zoom until the virus, and now it is part of the lexicon in a way that Xerox is to copies.

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Barry Cassidy posted Flood Control Along Beaver Creek in the Downtown Marketing and Development group
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