Ask SCORE

SCORE, "Counselors to America's Small Business," is a nonprofit organization of more than 13,000 volunteer business counselors who provide free, confidential business counseling and training workshops to small business owners. Call 610.327.2673 for the Pottstown SCORE chapter, or find a counselor online at www.pottstownscore.org

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6 Simple Steps for Getting Things Done at Your Small Business

Whether you are running a for-profit or nonprofit business, an ability to organize efforts and initiatives is a necessary skill to achieve success. Effectively executing efforts and accomplishing goals requires planning and coordination among team members (which may be a combination of employees, vendors, suppliers, contractors, etc.).

 While some small business owners seem to have a natural knack for project management, it is not everyone’s strength. Do not feel defeated if it is not yours and you do not have the resources to hire a professional project manager.

Email Marketing Rules Every Small Business Owner Needs to Know

According to the Direct Marketing Association, the typical ROI (return on investment) for email marketing is about 4,300 percent. With that kind of effectiveness, it’s definitely a marketing activity worth considering for your small business. But before you blast out your first message, you need to know the rules.

How The Business Structure You Select Affects Your Income Tax Treatment

The business structure you choose for your startup will affect your company from a legal standpoint, and it will have an impact on your taxes, as well. Before you decide on the structure for your small business, you should do some research and talk to tax and legal professionals for guidance. The better you understand your options, the more likely you’ll be to operate under the structure that will benefit your business the most.

An Overview of A Few of the Most Common Business Structures

Sole Proprietorship

Simple Tips for Better Time Management

With so many responsibilities to tend to as a small business owner, it is easy to get overwhelmed and fall short on what you want to accomplish. If you are a new entrepreneur who formerly worked for an employer other than yourself, you may discover managing time has become more challenging. That is natural. After all, you have gone from having your work schedule and priorities set for you to needing to prioritize every project and task related to running your business.

Tips For Choosing The Right CRM Platform For Your Small Business

Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow.

A good introduction to the benefits of having a CRM system can be seen at …

How To Find The Right Accountant For Your Small Business

Your business success depends on many factors. Managing your money well and understanding your finances are two of the most critical. Unless you are an accountant by trade, it is likely you will need some outside guidance and insight as you start and grow your company.

Getting help from an accountant can benefit your business in a number of ways:

Press Release Basics for Small Business Owners

Press releases remain among the most effective ways to generate awareness of your small business and its products and services. Media outlets may reproduce a press release as is (or with some editing), or follow up about creating a longer story. A press release that gets picked up by reporters, bloggers, and others who share information with potential customers can result in media attention that facilitates interest in your company, builds credibility, and ultimately leads to more revenue.

Closing Sales Starts With Building Trust

Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also requires building professional relationships. To do that, you must earn your customers’ trust.

There’s no scientific formula for earning trust. It requires time, patience, and honest effort.

Here are some suggestions to help you lay a foundation of trust with your potential customers:

Don't Let Office Clutter Clog Up Your Efficiency

For many small business owners, a cluttered desk or office is a sign of success. Things are good, so there’s more that has to be done. But it doesn’t take much for office clutter to go from a source of pride to a serious, potentially overwhelming problem.

Motivation Matters in Getting the Best from Your Employees

One of the first and most important lessons an entrepreneur learns is that employees really are a small business’s most important resource. In fact, the business literally cannot succeed with out them. Their talent, skills, and effort truly add value to your products or services, allowing you to focus on the planning and creative issues that will move your business forward.

Point, Click, Read: The Power of Good Web Copy

Good writing is the fundamental element of all your small business marketing strategy. A thoughtful, well-crafted message that connects with your customers will do more to connect with your customers than any other element.

This is particularly true for websites. Although the web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.

Ethics: Don't Do Business Without Them

Operating an honest, ethical business may seem like a no-brainer. But in today’s highly competitive business environment, the temptation to bend the rules looms large. And don’t think that it’s OK to do something “just this once.” Not only is a wrong choice always wrong, but one-time ethics breaches often become habits. And, once the reputation of you and your business are compromised, it may be impossible to repair the damage.

Equipment Leasing Equals Lasting Value

Ready to invest in some new equipment for your small business, but concerned about the added burden of a loan? Consider leasing. 

Not only does leasing help you conserve your cash, it also ensures that you don’t wind up paying for equipment that quickly becomes obsolete or unsuited for your needs. And if you need the equipment only for a short time or special project, leasing saves you the hassle of having to be both buyer and seller.

Maximize Your Web Site's Visibility and Value

“You do your best business on Main Street,” so the old saying goes. But for 21st Century small businesses, “Main Street” is the so-called Information Highway of the Internet.

While a Web site is now considered a must for most any kind of small businesses— whether it’s just a “billboard” or a full e-commerce site— just having an Internet presence is not enough. You must continually monitor and reevaluate its looks, function, and utility to make sure its meeting the needs of your business and— more importantly— hose of your customers.

Borrowing from Friends or Family Requires Wise Management

Friends and family are an invaluable source of support for the aspiring small business owner. And often, they’re an invaluable source of financial assistance as well.

In fact, more small businesses rely on loans from friends and family than any other funding source. Familiarity with the person and his/her business goals, the investment opportunity, and the ability to monitor the venture’s progress are among the major reasons why friends and family members willingly contribute to a start-up or expansion.

Build a Better Business by Listening to Your Customers

Do you ever wonder what your customers think of your business? Are you meeting their expectations? Are there area’s that need improvement? Will they like that product or service enhancement you’ve been thinking about?

All those answers and more are there for the asking. All you have to do is listen.

Franchising is Fun and Rewarding — If You Do Your Homework

Franchising has been characterized as a way to be in business for yourself, without being by yourself. Rather than having to “reinvent the wheel,” a franchise owner can take advantage of tested concepts and proven operational and marketing strategies, as well as the franchisor’s institutional knowledge and guidance. 

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