Ask SCORE

SCORE, "Counselors to America's Small Business," is a nonprofit organization of more than 13,000 volunteer business counselors who provide free, confidential business counseling and training workshops to small business owners. Call 610.327.2673 for the Pottstown SCORE chapter, or find a counselor online at www.pottstownscore.org

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Tips For Choosing The Right CRM Platform For Your Small Business

Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow.

A good introduction to the benefits of having a CRM system can be seen at …

How To Find The Right Accountant For Your Small Business

Your business success depends on many factors. Managing your money well and understanding your finances are two of the most critical. Unless you are an accountant by trade, it is likely you will need some outside guidance and insight as you start and grow your company.

Getting help from an accountant can benefit your business in a number of ways:

Press Release Basics for Small Business Owners

Press releases remain among the most effective ways to generate awareness of your small business and its products and services. Media outlets may reproduce a press release as is (or with some editing), or follow up about creating a longer story. A press release that gets picked up by reporters, bloggers, and others who share information with potential customers can result in media attention that facilitates interest in your company, builds credibility, and ultimately leads to more revenue.

Closing Sales Starts With Building Trust

Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also requires building professional relationships. To do that, you must earn your customers’ trust.

There’s no scientific formula for earning trust. It requires time, patience, and honest effort.

Here are some suggestions to help you lay a foundation of trust with your potential customers:

Bringing On Contractors Vs. Hiring Staff: Which Will Benefit Your Small Business The Most?

As your small business grows, you will find you cannot do everything on your own. To obtain the help you need, you can choose to outsource tasks to independent contractors or hire employees to whom you can delegate work.

To decide which will make the most sense for your company, it is important first to understand some of the key differences between working with independent contractors versus having employees on staff.

Employees vs. Independent Contractors: Four Points Of Comparison

Key Considerations When Firing an Employee

While carefully selecting employees can help prevent human resources issues, your small business might still find it has hired a staff member who is not a good fit.

A number of issues may justify termination of an employee:

How Creating Buyer Personas Can Help Small Businesses in Their Marketing Efforts

Compiling demographic information about your buyers will only take you so far in understanding how to reach and what to say to your target customers. By creating a “buyer persona” (a profile of a customer to represent a particular group of buyers) for each group of customers to whom you wish to sell your products and services, you will gain greater insight. Buyer personas help you drill down to the specifics of what motivates individual customers to buy and identify what communications channels will give you an opportunity to connect with more of your prospects and customers. 

“Success Thinking”—It’s All About Attitude

As a small business owner, you’re not just “the boss.” You’re also the leader, the person employees, vendors, customers, and prospects look to for guidance, support, and confidence. And being a leader is easier than you think. It begins with a positive, “can-do” attitude that your business delivers what it promises, and can achieve any goal.

Self-Employment Tax Basics

Going from “employee” to being your own boss brings some significant changes, professionally and personally. One of the most significant to become accustomed to is no longer having certain taxes neatly taken from your paycheck by your employer.

As a self-employed individual, not only are you responsible for directly submitting the income tax you owe to the federal, state, and local governments, you are also responsible for paying self-employment tax.

Tips For Choosing The Right CRM Platform For Your Small Business

Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow.

A good introduction to the benefits of having a CRM system can be seen at …

How To Find The Right Accountant For Your Small Business

Your business success depends on many factors. Managing your money well and understanding your finances are two of the most critical. Unless you are an accountant by trade, it is likely you will need some outside guidance and insight as you start and grow your company.

Getting help from an accountant can benefit your business in a number of ways:

Press Release Basics for Small Business Owners

Press releases remain among the most effective ways to generate awareness of your small business and its products and services. Media outlets may reproduce a press release as is (or with some editing), or follow up about creating a longer story. A press release that gets picked up by reporters, bloggers, and others who share information with potential customers can result in media attention that facilitates interest in your company, builds credibility, and ultimately leads to more revenue.

Closing Sales Starts With Building Trust

Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also requires building professional relationships. To do that, you must earn your customers’ trust.

There’s no scientific formula for earning trust. It requires time, patience, and honest effort.

Here are some suggestions to help you lay a foundation of trust with your potential customers:

Bringing On Contractors Vs. Hiring Staff: Which Will Benefit Your Small Business The Most?

As your small business grows, you will find you cannot do everything on your own. To obtain the help you need, you can choose to outsource tasks to independent contractors or hire employees to whom you can delegate work.

To decide which will make the most sense for your company, it is important first to understand some of the key differences between working with independent contractors versus having employees on staff.

Employees vs. Independent Contractors: Four Points Of Comparison

Key Considerations When Firing an Employee

While carefully selecting employees can help prevent human resources issues, your small business might still find it has hired a staff member who is not a good fit.

A number of issues may justify termination of an employee:

How Creating Buyer Personas Can Help Small Businesses in Their Marketing Efforts

Compiling demographic information about your buyers will only take you so far in understanding how to reach and what to say to your target customers. By creating a “buyer persona” (a profile of a customer to represent a particular group of buyers) for each group of customers to whom you wish to sell your products and services, you will gain greater insight. Buyer personas help you drill down to the specifics of what motivates individual customers to buy and identify what communications channels will give you an opportunity to connect with more of your prospects and customers. 

“Success Thinking”—It’s All About Attitude

As a small business owner, you’re not just “the boss.” You’re also the leader, the person employees, vendors, customers, and prospects look to for guidance, support, and confidence. And being a leader is easier than you think. It begins with a positive, “can-do” attitude that your business delivers what it promises, and can achieve any goal.

Self-Employment Tax Basics

Going from “employee” to being your own boss brings some significant changes, professionally and personally. One of the most significant to become accustomed to is no longer having certain taxes neatly taken from your paycheck by your employer.

As a self-employed individual, not only are you responsible for directly submitting the income tax you owe to the federal, state, and local governments, you are also responsible for paying self-employment tax.

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Organizers

  • Sylvia Landis's picture
  • Bill Haley's picture

Contributors

  • Barry Cassidy's picture