Route 422 Business Advisor

From the Editor's desk at Route 422 Business Advisor — Relevant news and information of interest to business owners and operators along the Route 422, Route 100 and Route 30 corridors in Southeastern Pennsylvania. Please visit



Bigger Isn’t Better

We’ve all heard the biblical story of David, whose well-aimed stone brought down the giant Goliath. When negotiating telecom services, small companies armed with powerful negotiating techniques can do as well or better than their larger counterparts. Here are four tips to help:

1. Know what you have and what you need.

Why is Estate Planning an Essential Component of Financial Management?

Estate planning is an important part of your overall financial management strategy

because with a plan in place you will avoid unintended consequences. Certain plan documents

will assist you in your lifetime, whereas other documents will assist upon death. If you become

incapacitated, then you will have a trusted, competent person or persons that you have named to

handle your financial and health affairs. If you pass away, then your assets will be distributed per

What Is A Funeral Trust?

Greg Koch's picture

Like other major life events, pre-funding your funeral will give you peace of mind, comfort and assurance knowing that money will be there to pay your final expenses. Now, wouldn’t it be nice to have an insurance policy that is designed to do exactly that? Pay for your funeral costs, while also having the money protected from Medicaid or creditors so it will be available for its intended purpose?

How will my SURVIVORS pay for my funeral?

An Ounce of Prevention is Worth a Pound of Cure

A recent report published by Identity Theft Resource Center stated that since May 1, 2018, there have 383 data breaches across various industries including the military, financial, healthcare and others so far this year. Imagine if that is your customers’ data that was compromised

7 Things Your IRA Custodian Won’t Tell You

Greg Koch's picture

What hasn’t your IRA Custodian told you?

It is important to know what your IRA custodian will tell you and what they will not or cannot tell you. The I in IRA stands for individual and many times it is up to the individual to know things or keep track of them.

Marketing Lessons from Driveway Spammers

Every spring they appear like leaves in the fall. Unwanted, they sit at the end of the driveway in the muddy-muck left from winter. Landscapers, contractors, handymen, and asphalt companies have all latched on to a marketing technique that bears some discussion.

Here’s how it works: Print up a cheap flyer on yellow or green paper, grab some gravel or a single rock, stuff both into a plastic bag, and tie it closed. Then head for my neighborhood and litter every driveway in sight.

Tax Planning 2018: How will your tax situation be different in 2018? What is the effect of the new tax law changes on your situation?

This is the perfect time of year to do tax planning, and planning ahead provides the

greatest opportunities and benefits to you. Even before considering the new tax law changes;

determine if there will be any change to your income and deductions this year versus last year.

For example, in Tax Year 2017, did you have a large capital gain or loss, sell a rental

property for a one-time gain, get a one-time taxable distribution, or did you make a deductible

retirement plan contribution? Are you scheduled to make estimated tax payments based on last

PayPerClick–Instant Results = Big money SEO-Delayed Results = Lasts Forever

In an article written earlier for these pages, we covered how the criminal behavior at a respected news magazine read by at least three generations and, likely some millennials, when International Business Times (IBT), publishers of Newsweek, were exposed by SocialPuncher  and BuzzFeed showing how IBT, in order to secure a government advertising contract for nearly $3 million, purchased fraudulent traffic directed to their websites in order to embellish their presentation to the Consumer Financial Protection Bureau and secure the contract.

Retirement Planning - Part Three Retirement Investing and Setbacks

Whether a person has many years until retirement or it is just around the corner; investing

for long term growth is essential. In an earlier article, it was mentioned that proper balance

between the basic asset classes - stocks (equity assets) and bonds (fixed income) - helps to

decrease market risk. Essentially, the higher the allocation to high quality bonds the lower the

market risk. In addition, diversification within those basic asset classes further decreases risk and

provides the best potential for above average returns.


5 Steps to Building a Retirement Income Plan

Greg Koch's picture

Modern thinking has taught us that, as the average life expectancy continues to climb (Could age 90 be the new 70?), our real concern should be more than a magic number for retirement savings. It should be creating a retirement income plan that ensures we will have income in retirement that lasts as long as we will.

By building a strong foundation of assets and implementing strategies first to grow them, then to protect and preserve them, you are setting yourself up for retirement income success. Here are some key steps that will help you get there.

How Digital Marketing Companies Fill in the Gaps and Help You Focus on Your Core Competency

The buzz around increasing organic traffic is sufficient to let everyone know why it’s important.

But are you aware that it plays a major role in the success of any business?

The entire SEO industry is built around organic search traffic to improve the organic ranking of the websites the SEO company has been entrusted. In fact, research shows that organic traffic represents more than 60% of the total traffic on any website.

Retirement Planning - Part Two - What savings vehicles are available to prepare for financial independence and retirement?

The amount of assets needed to sustain cash flow, as well as, where and how it is

invested must be carefully considered when planning for financial independence and retirement.

People with a plan tend to be more confident that they will be comfortable throughout retirement.

Saving and investing to provide for the future may be in the form of pre-tax payroll deductions

that grow tax-deferred, or after-tax contributions to tax-deferred or tax-free vehicles, or

contributions to a taxable account, or any combination of all of these vehicles.

Did you pay too much in taxes for 2017?

Greg Koch's picture

Problem: If you earned over $300,000 last year you probably paid way more in taxes than you should have!

Many professionals--doctors, dentists, lawyers--and small business owners often find they have spent so much time and effort developing their thriving practices and growing their profitable businesses that they just didn't have the time to plan for their own personal retirement situation.

Retiring Soon? Don't Make These 9 Mistakes

Greg Koch's picture

There is plenty you can do to avoid running out of money in retirement. Whether you are newly retired or retiring soon, planning is key. Some retirees just plunge in and get into trouble. 

Mistake 1: Not planning for medical expenses

Retirement Planning – Part One -What amount of assets do you need to be financially independent enough to retire?

What amount of assets do you need to be financially independent enough to retire? A long time ago, the assumption or a starting point was that most people needed about 70 percent of pre-retirement income to maintain their lifestyle in retirement. The reality in my experience is that most people need 100 percent of pre-retirement income to maintain their lifestyle in retirement. It seems that even though there are a few financial obligations that disappear, such as, mortgages and paying for college, a few new obligations appear impacting financial security in retirement. 

SEO & Social Media Trends to Look Out for in 2018!

Google has been known to roll out a few big changes throughout the year, each year.

While some updates are larger than the others, it’s worth keeping a track of and knowing what each update is about.

Merely responding to the changing SEO and social media trends is passé!

If you’d like to stay ahead of your competition and always have an edge over them, predicting how the face of SEO will look in the coming months is equally, or may be even more crucial than staying in line with the current trends.

Investment Management: Building Wealth

Sound investment management requires clearly defining your goals, knowing your risk tolerance and understanding various investment options. Building wealth requires patience and a strategy appropriate for your personal situation and objectives. Frequently, investors have a high-risk tolerance when the stock market is increasing and a low-risk tolerance when markets decline. Clearly, the best strategy is one that does well in good times and mitigates loss during market declines. 

Do you have a Roth IRA? Should you have a Roth IRA?

Greg Koch's picture

The Roth IRA is celebrating its 20th Anniversary. It started January 1st 1998.

The Roth IRA is growing stronger than ever. You may be already reaping the tax benefits of owning your own Roth IRA or, did you hesitate to open one?

Here are 20 ROTH IRA Facts you need to know:

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