Route 422 Business Advisor

From the Editor's desk at Route 422 Business Advisor — Relevant news and information of interest to business owners and operators along the Route 422, Route 100 and Route 30 corridors in Southeastern Pennsylvania. Please visit www.422bizmag.com

 

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How Machine Learning Can Improve Small Business Operations?

One way is real time advertising.  Ads served up on Facebook or the same ad showing up on the next website you visit… because of your search behavior moments ago.

Hurekatek.com recently listed five ways to use chatbots for marketing to assist any business regardless of size. Customer support, digital assistant, research assistant, marketing automation and email marketing were covered because of published research indicating the need for all businesses, large and small, to take some form of action to employ at least one of the methods named.

Retain Clients — Grow Your Business

How much time and money do you spend trying to get new customers? How much time and money do you spend keeping your existing customers? Ray Kroc, founder of McDonalds was quoted as saying “It is much more profitable to sell multiple products to one customer than to sell just one product to many customers.”

What is a 1035 Exchange?

Greg Koch's picture

Do you have a current annuity or insurance policy that doesn’t fit your needs? If you are on the lookout for a new policy, a 1035 exchange may be a good option for you.

How a 1035 Exchange Works

ESTATE PLANNING Part Two - Last Will versus Living Trust

The correct strategy for you last will or living trust depends on your individual

circumstances and objectives. A last will determines how your assets pass to your heirs or others

at your death; whereas, a living trust is created in your lifetime and affects your property during

your lifetime and upon your death. If you establish a living trust, then it is advised that you have

a “pour-over will” for any assets that may not be in trust at the time of death.

A last will generally costs less and is very easily established, but cost should not be a

Wading onto the Board of a Nonprofit Corporation

If you are a business owner, or one of the otherwise active members of the community, I believe there is a ninety-percent probability you will end up on the board of a nonprofit corporation. This is good. It is good for you and great for your community.  Some will serve small entities of little geographic reach, while others will help govern and direct organizations serving the reach of the Commonwealth and beyond.

Bigger Isn’t Better

We’ve all heard the biblical story of David, whose well-aimed stone brought down the giant Goliath. When negotiating telecom services, small companies armed with powerful negotiating techniques can do as well or better than their larger counterparts. Here are four tips to help:

1. Know what you have and what you need.

Why is Estate Planning an Essential Component of Financial Management?

Estate planning is an important part of your overall financial management strategy

because with a plan in place you will avoid unintended consequences. Certain plan documents

will assist you in your lifetime, whereas other documents will assist upon death. If you become

incapacitated, then you will have a trusted, competent person or persons that you have named to

handle your financial and health affairs. If you pass away, then your assets will be distributed per

What Is A Funeral Trust?

Greg Koch's picture

Like other major life events, pre-funding your funeral will give you peace of mind, comfort and assurance knowing that money will be there to pay your final expenses. Now, wouldn’t it be nice to have an insurance policy that is designed to do exactly that? Pay for your funeral costs, while also having the money protected from Medicaid or creditors so it will be available for its intended purpose?

How will my SURVIVORS pay for my funeral?

An Ounce of Prevention is Worth a Pound of Cure

A recent report published by Identity Theft Resource Center stated that since May 1, 2018, there have 383 data breaches across various industries including the military, financial, healthcare and others so far this year. Imagine if that is your customers’ data that was compromised

7 Things Your IRA Custodian Won’t Tell You

Greg Koch's picture

What hasn’t your IRA Custodian told you?

It is important to know what your IRA custodian will tell you and what they will not or cannot tell you. The I in IRA stands for individual and many times it is up to the individual to know things or keep track of them.

How Machine Learning Can Improve Small Business Operations?

One way is real time advertising.  Ads served up on Facebook or the same ad showing up on the next website you visit… because of your search behavior moments ago.

Hurekatek.com recently listed five ways to use chatbots for marketing to assist any business regardless of size. Customer support, digital assistant, research assistant, marketing automation and email marketing were covered because of published research indicating the need for all businesses, large and small, to take some form of action to employ at least one of the methods named.

Retain Clients — Grow Your Business

How much time and money do you spend trying to get new customers? How much time and money do you spend keeping your existing customers? Ray Kroc, founder of McDonalds was quoted as saying “It is much more profitable to sell multiple products to one customer than to sell just one product to many customers.”

What is a 1035 Exchange?

Greg Koch's picture

Do you have a current annuity or insurance policy that doesn’t fit your needs? If you are on the lookout for a new policy, a 1035 exchange may be a good option for you.

How a 1035 Exchange Works

ESTATE PLANNING Part Two - Last Will versus Living Trust

The correct strategy for you last will or living trust depends on your individual

circumstances and objectives. A last will determines how your assets pass to your heirs or others

at your death; whereas, a living trust is created in your lifetime and affects your property during

your lifetime and upon your death. If you establish a living trust, then it is advised that you have

a “pour-over will” for any assets that may not be in trust at the time of death.

A last will generally costs less and is very easily established, but cost should not be a

Wading onto the Board of a Nonprofit Corporation

If you are a business owner, or one of the otherwise active members of the community, I believe there is a ninety-percent probability you will end up on the board of a nonprofit corporation. This is good. It is good for you and great for your community.  Some will serve small entities of little geographic reach, while others will help govern and direct organizations serving the reach of the Commonwealth and beyond.

Bigger Isn’t Better

We’ve all heard the biblical story of David, whose well-aimed stone brought down the giant Goliath. When negotiating telecom services, small companies armed with powerful negotiating techniques can do as well or better than their larger counterparts. Here are four tips to help:

1. Know what you have and what you need.

Why is Estate Planning an Essential Component of Financial Management?

Estate planning is an important part of your overall financial management strategy

because with a plan in place you will avoid unintended consequences. Certain plan documents

will assist you in your lifetime, whereas other documents will assist upon death. If you become

incapacitated, then you will have a trusted, competent person or persons that you have named to

handle your financial and health affairs. If you pass away, then your assets will be distributed per

What Is A Funeral Trust?

Greg Koch's picture

Like other major life events, pre-funding your funeral will give you peace of mind, comfort and assurance knowing that money will be there to pay your final expenses. Now, wouldn’t it be nice to have an insurance policy that is designed to do exactly that? Pay for your funeral costs, while also having the money protected from Medicaid or creditors so it will be available for its intended purpose?

How will my SURVIVORS pay for my funeral?

An Ounce of Prevention is Worth a Pound of Cure

A recent report published by Identity Theft Resource Center stated that since May 1, 2018, there have 383 data breaches across various industries including the military, financial, healthcare and others so far this year. Imagine if that is your customers’ data that was compromised

7 Things Your IRA Custodian Won’t Tell You

Greg Koch's picture

What hasn’t your IRA Custodian told you?

It is important to know what your IRA custodian will tell you and what they will not or cannot tell you. The I in IRA stands for individual and many times it is up to the individual to know things or keep track of them.

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