Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Setting Goals and Objectives for Revitalization

One of the first things that groups should do after deciding to revitalize their community is set some goals they want to achieve, and list a number of objectives they need to address. A solid plan with the goals and objects, spelled out in simple terms with a time line for attainment provides a map for the flow of the revitalization.

Death of the Greenline

When you are a revitalization coordinator in a town, you learn to “go wide” with projects so you can have the greatest impact in a community. Business people and governments raise a bunch of money, articulate all their hopes and dreams, and hand them to you to make a reality.

New Opportunities

The winds of political change flew through the state capitol last fall, as we were the recipients of a new governor. Any time the government changes administrations, new priorities bring new programs for communities across the commonwealth.

State Stores in the Downtown

Main Street Managers talk to each other all of the time. One manager will encounter many of the same problems encountered by another manager. One problem continues to come to the forefront of issues relating to the downtown… losing your Liquor Control Board (LCB) state store.

Transit Oriented Development is a Plus for a Community

America of the 1870s saw a lot of towns suddenly appear along the rail lines as the population moved westward. Chicago and Los Angles grew into large cities and rail hubs from small towns, because people wanted to be near transportation. Smaller towns like Sayre, Pennsylvania started as a company-controlled entity as the railroad located headquarters there.

Vision and Development

I was in Phoenixville the other day and found that the new downtown development is being constructed that will soon transform downtown Phoenixville. The project has been in the works since 2010. My working the project through the initial approval process was my first consulting job after the Main Street CDC in Phoenixville.

“I Am Main Street” Begins

The effort to create a more dynamic and self-sustaining downtown/neighborhood revitalization effort is finally ready to kick off. Eight downtown managers from around the state have banned together to form the “I AM MAIN STREET” organization. Starting anything from scratch is a difficult task, and there have been many ups and downs while starting this movement.

Promotions and Festivals as an Economic Development Tool

There is always a need for things to happen in a downtown around Christmas in order to spur year-end sales. It is hard for a downtown to compete with big box stores or the chain stores that are located in malls. People try to shop in the downtown central business district as a way of securing alternative goods that are not part of the homogenized offerings of the chains and the big box stores.

Downtown Development as a Profession

Many people ask me “How did you get into the downtown development business?” The fact is that I am not sure how it happened. I remember in the early years it was not really a profession, and it was hard to explain what I did for a living.

Can Something Be So Bad It Is Good?

I have worked in a number of communities that have attempted to revitalize their downtown, and faced obstacles because of poor housing stock surrounding the downtown. The commonwealth attempted to address this problem with the Elm Street program. If the housing stock around the downtown is deteriorating, in many cases it deters people from entering the area.

Internet and Change

I have previously written about the internet bringing people closer together than ever.  Social media lets us know people’s every move. It is now possible to let Google know your location, have amazon send all your needs through prime membership, or put your address phone number and birthdate on Facebook so all your “friends” know.  We have become reliant on our electronic information stream and to form our social networks.

Walking Around Money and Earmarks

I have been advocating for a loosening of the system statewide to bring back Walking Around Money (WAM). There was a time before the single application when the money was awarded without an application, but it was then refined to the Community Revitalization Program (CRP), which at least had a paper trail on how the money would be used.

Change and Loops in Time

As I finish up with my career I am being a little more selective concerning what I work on and try to stay closer to home. Personal circumstances have dictated that I work in Pittsburgh. My father was ill and being “himself” I was drafted to look after his final days. Living in Pittsburgh part time was a little bit different and I remembered why I left every morning when I awoke. So, I decided it would be good to center most of my work back in the Philadelphia area after he passed away and I settled the estate.

Change and Cultural Positioning

Since the onset of civilization, there has been the practice of religion. Belief in God. I say belief because there is no proof one way or the other that there is a god. That is why people talk about their faith, as they have faith that god exists.  I am not here to debate the existence of god, but in the changing political and social climate, the practice of religion has come under attack. 

Change in the Small Town

As we are moving to the ¼ mark of the new century, some of the downtown real estate has taken on a new dimension.  In many cases, the return to the small town has been an “in” thing to do. Some towns have embraced the efforts to become the renewed center of commerce, while some towns have not been able to make that transition. The difference in towns affects the real estate values in the political subdivision, and in turn the income from taxes.

Opinion — Globalization and Change

There has been an effort on behalf of some to initiate a global agenda in the United States. After all, we are part of the world, and we are all brothers and sisters. Global barriers are breaking down, and there is an effort for people to consider themselves citizens of the world, rather than a particular nation.  

Change is in your Mind

I always try to broaden my horizons. I did not care too much for school when I was young. I also did not do well. Most of my attention was not geared toward academic achievement.  Most of the kids in my New Jersey High School were hovering around 97 – 99 percent on whatever that test was that measured our intelligence, while others like me did not score as well.

Changes in Health Insurance

Yet another change in Health Insurance is on the horizon. I was looking at the proposed plans, and there seemed to be one common thread — the 40 percent excise tax is coming my way. People like me are looking at a one-year total of about $342 billion in increased taxes. As before, there is no help for me on the horizon. I am part of the old system and my kind of plan is now scorned.

Change the Elector Process

I realized the other day that I am on a vast array of mailing lists from far left to far right, and pretty much everything in the middle. I did receive something about a month ago that made me wonder about the entire process of selection.

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