Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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The Standard Event

One of the issues that towns struggle with all the time is how to bring more people downtown. There is nothing like putting people on the street as a way to give your town the feel of revitalization. If the town has had a “heyday” in the past, people will always compare what happens in a revitalization to the “heyday.”

What is Your Town's Vision?

Each town is a unique entity with different strengths and weaknesses. Some towns have a strong building stock, some have strong retail and others have little of anything. The focus on what your town has to offer can many times be overlooked.

The Importance of a Sense of Place

One of the hardest things to do as a main street manager is to develop a sense of place for the town.  Many times when someone is hired to revitalize a town there is really just a thought of what the town “used to be” back when it was in it’s heyday. People talk about how the crowds could not be accommodated on the sidewalk because there were so many people shopping. In most cases that perception of what it “used to be” is not relevant to what it is now. 

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

Internet and Change

I have previously written about the internet bringing people closer together than ever.  Social media lets us know people’s every move. It is now possible to let Google know your location, have amazon send all your needs through prime membership, or put your address phone number and birthdate on Facebook so all your “friends” know.  We have become reliant on our electronic information stream and to form our social networks.

Walking Around Money and Earmarks

I have been advocating for a loosening of the system statewide to bring back Walking Around Money (WAM). There was a time before the single application when the money was awarded without an application, but it was then refined to the Community Revitalization Program (CRP), which at least had a paper trail on how the money would be used.

Change and Loops in Time

As I finish up with my career I am being a little more selective concerning what I work on and try to stay closer to home. Personal circumstances have dictated that I work in Pittsburgh. My father was ill and being “himself” I was drafted to look after his final days. Living in Pittsburgh part time was a little bit different and I remembered why I left every morning when I awoke. So, I decided it would be good to center most of my work back in the Philadelphia area after he passed away and I settled the estate.

Change and Cultural Positioning

Since the onset of civilization, there has been the practice of religion. Belief in God. I say belief because there is no proof one way or the other that there is a god. That is why people talk about their faith, as they have faith that god exists.  I am not here to debate the existence of god, but in the changing political and social climate, the practice of religion has come under attack. 

Change in the Small Town

As we are moving to the ¼ mark of the new century, some of the downtown real estate has taken on a new dimension.  In many cases, the return to the small town has been an “in” thing to do. Some towns have embraced the efforts to become the renewed center of commerce, while some towns have not been able to make that transition. The difference in towns affects the real estate values in the political subdivision, and in turn the income from taxes.

Opinion — Globalization and Change

There has been an effort on behalf of some to initiate a global agenda in the United States. After all, we are part of the world, and we are all brothers and sisters. Global barriers are breaking down, and there is an effort for people to consider themselves citizens of the world, rather than a particular nation.  

Change is in your Mind

I always try to broaden my horizons. I did not care too much for school when I was young. I also did not do well. Most of my attention was not geared toward academic achievement.  Most of the kids in my New Jersey High School were hovering around 97 – 99 percent on whatever that test was that measured our intelligence, while others like me did not score as well.

Changes in Health Insurance

Yet another change in Health Insurance is on the horizon. I was looking at the proposed plans, and there seemed to be one common thread — the 40 percent excise tax is coming my way. People like me are looking at a one-year total of about $342 billion in increased taxes. As before, there is no help for me on the horizon. I am part of the old system and my kind of plan is now scorned.

Change the Elector Process

I realized the other day that I am on a vast array of mailing lists from far left to far right, and pretty much everything in the middle. I did receive something about a month ago that made me wonder about the entire process of selection.

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