A discussion on ways to help small and medium size businesses to strategize their web presence and online lead nurturing techniques.
Archive column
Marketing & Social Media
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Published in Marketing & Social Media
Article
Are You Top of Mind? ...where you need to be?
In continuation of last month’s article, let’s take Marketing 101 another step further. Last month’s article was about the two types of marketing, awareness and call to action. That seems simple enough. What’s not simple is the next step of marketing. There are hundreds of ways to market your business. Yes, hundreds....
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Article
ROI is Dead; ROAS is Alive
Marketing has been viewed as an expense in the books as opposed to an investment. Return On Investment (ROI) implies the thought of doing something in the hopes of it positively impacting the company’s revenue. When we talk about ROI, I don't believe that we can associate it with marketing. Most businesses typically l...
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Article
How To Use Images in Your Social Media Campaign
The most important aspect of a useful and engaging social media marketing campaign — one that actually talks to your potential paying customers — is fresh content. Content, of course, comes in many forms. Articles, links, videos, stories, images and photographs are all examples of content. A strong social media campai...
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Article
How to Find Customers on Twitter
If your business is serious about implementing a social media marketing plan, you probably have a Twitter account by now. And hopefully, you post on it from time to time. While you no doubt realize that posting items — links to stories, photos, videos, and other content — relevant to your business, will get you some f...
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Article
How to Nurture Your Leads with an Email Campaign
Take a quick look at your In-Box and tell me automated email campaigns aren’t the new norm. While we often complain that we receive too much email, we actually signed up to receive most of it, and that’s because we’re at least somewhat interested in the content of those emails. The brands that are sending you those re...
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Article
How to Set Up Your Business Facebook Page and Keep Fans Engaged
Many small and medium businesses have realized the benefits of having an active Facebook Page. Administering a Facebook Page for your brand takes a little bit of time each day, as well as some creative thoughtfulness, but the investment of that time and energy can be well worth it in terms of bringing new clients and...
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Article
The Top Five Ways to Keep Your Company Blog Content Fresh and Interesting
Most small- and mid-sized business owners realize that adding dynamic, interesting content to their website will help them rank higher in internet search results, build a strong reputation for their brand, and set them apart as an expert in their field. When starting a blog, we all have the best intentions to write re...
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