Skip to content
Search the archive
Route 422 Business Advisor
All contributors

Contributor profile

Alyse Mitten

Alyse Mitten
As owner of Interlace Communications, we offer entrepreneurs, small businesses, and mid-size businesses with virtual assistance from simple administrative tasks to one-time projects and marketing assistance which includes everything from print advertising to online marketing through website design and social networks.

Columns and organizations

Published work by Alyse Mitten

  • Article

    Create and Automate your Email Funnels

    Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it....

    Read

  • Article

    The Power of Words…

    They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google. About a year ago I had the opportunity to sit in on a two-day training session with Marcus Sheridan, author of “They Ask...

    Read

  • Article

    Your Website — What is the Value of Your Time?

    Last month we talked about your marketing strategy and discussed the importance of your logo. Next, let’s discuss your website. A Website is Your Online Marketing Presence When someone asks me what my company does, I tell them that we create a marketing tool for your business. It just so happens to look like a website...

    Read

  • Article

    The Importance of Your Logo

    When creating a logo specifically for your business, it is very important that you brand your logo to be able to stand alone and reflect the mission and vision of your business. If you haven’t worked on the mission and vision of your company, that needs to be worked on first. Once you have the mission and vision, it’s...

    Read

  • Article

    What’s Your Marketing Plan?

    Happy New Year everyone. As we enter the New Year, it’s important to have a marketing strategy in place and to have a direction for your business growth. One of the first questions I am always asked when working with clients on their marketing strategy is, “How much should I budget for marketing my business?” Here’s a...

    Read

  • Article

    Change your Passwords!!!!

    You are probably wondering why I am saying “Change Your Password!” instead of, “You want me to change my passwords? Really?” The reason for this month’s column is to encourage you to get into the habit of changing your passwords on all your accounts. Why? There are a multitude of reasons which run the gamut of malware...

    Read

  • Article

    Can’t do social media because of compliance? Yes, YOU CAN.

    We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her se...

    Read

  • Article

    How to connect through social media? Identify – Ask – Connect

    It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these ind...

    Read

  • Article

    Perplexed and Perturbed by Changes with Facebook

    Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is a...

    Read

  • Article

    Has there been a change? You be the judge.

    Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes. Those where we moved attention to GYBO posts and more engaging post...

    Read

  • Article

    Speed!!!

    This month’s column is very different from most of my topical social media columns and I will apologies in advance for being a bit on the technical side at times. The reason for discussion your website’s speed has a direct link to your social media marketing. It’s like this, all the effort you do online with your soci...

    Read

  • Article

    Are You Top of Mind? ...where you need to be?

    In continuation of last month’s article, let’s take Marketing 101 another step further. Last month’s article was about the two types of marketing, awareness and call to action. That seems simple enough. What’s not simple is the next step of marketing. There are hundreds of ways to market your business. Yes, hundreds....

    Read

  • Article

    Marketing 101 - There's only two types of marketing

    Are you overwhelmed by all the ways in which to market your business? Let me simplify all of it to help you make the right choices for marketing your business. First, and foremost, there are only two types of marketing that happen in the whole of advertising: Call to Action and Awareness . Recently, we met with a clie...

    Read

  • Article

    What happened to Google+ for Business?

    The other day I was with a client who is very social savvy. He's one of my students from a social media course from RACC and credits his continued knowledge from our frequent conversations. These are his nuggets of knowledge. That's what he calls them. I found it interesting that he was so observant to see that Google...

    Read

  • Article

    Plan Your Social Media Marketing Campaign

    One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work. It’s all about planning. This year, in an effort to help our clients focus on planning, we created a Ma...

    Read

  • Article

    How’s Your Website Ranking on Google Searches?

    Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if th...

    Read

  • Article

    2017 Trend: Big Data

    What is all this hype about Big Data and how can our businesses capitalize on Big Data? As I was doing some research for a presentation about the trends for 2017, this was mentioned more than once. I was curious as to what it was all about. A great blog was written by SAS Analytics Software & Solutions.. As new as the...

    Read

  • Article

    Aha Moments in Planning Your Social Media Marketing

    Over the past few weeks I've been hosting workshops on Planning Your Marketing and have found the workshops very informative not only for those attending as well as myself. In an effort to extend the reach of our Aha Moments at the workshops, I've included three of the ideas discussed in hopes that you can take advant...

    Read

  • Article

    Plan for 2017

    One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work. It’s all about planning. This year, in an effort to help our clients focus on planning, we created a Ma...

    Read

  • Article

    Getting a Jump Start for Marketing Your Business in 2017

    It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2017. We discussed their goals and plans for growth? We...

    Read

  • Article

    Using Email Marketing to effectively achieve your Social Media Goals

    As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can be even more powerful. Recently, we put together a few campaigns with business owners and organizations to do just that. Whe...

    Read

  • Article

    Ways to Create Great Content for your Posts and Tweets

    So often when I'm training business owners about social media I ask, “What is it that keeps you from getting involved with social media?” They answer, I don't know what to write or share. First, we will discuss what types of posts are working well on social media channels. No longer is Twitter just 140 characters of t...

    Read

  • Article

    What are you waiting for?

    So often I hear business owners say, “I really need to get involved on Facebook but have no idea where to begin.” What we say to business owners is the first step is to face your fears. If your fear is that you’re afraid of making a mistake or post the wrong thing, know that on Facebook you have the ability to put you...

    Read

  • Article

    Tracking for your ROI with Social Media Marketing

    Gathering the results for traditional marketing usually comes in the form of phone calls, feet in the door, coupons, and increased revenue. But how do you know what's happening with your social media marketing? This month's column will be all about tools to track your social media marketing results. There should never...

    Read

  • Article

    Use a picture. It’s worth a thousand words…

    The expression "Use a picture. It's worth a thousand words." appeared in a 1911 newspaper article quoting newspaper editor Tess Flanders discussing journalism and publicity. With the ability to add text to that perfect photo, we can now say it’s worth more than a thousand words. Why visuals? In 2015, both Facebook and...

    Read

  • Article

    No Facebook Page for your business? Are you behind the curve?

    The answer is NO!!! As I was preparing for my Social Media Class at Reading Area Community College, I had the most interesting experience happen to me. A week before the class a friend asked me to help him learn how to use Facebook. Me, being the helpful person I am, said, “Yes.” We sat down for what I thought would b...

    Read

  • Article

    Could you wear it on a t-shirt?

    In a conversation at a Youth Leadership event with the local chamber, we were discussing social media and one of the comments shared was when posting on the internet, we should ask ourselves the question, "would you wear what we have said on a t-shirt?" What a great way to look at each message you are sharing online w...

    Read

  • Article

    Periscope

    I’ve discovered a new favorite Social Network… Periscope. First of all, what is Periscope? Here’s the official description direct from trafficgenerationcafe.com. Periscope.tv is a life-streaming app owned by Twitter, which allows you to share, watch and engage with comments to live video broadcasts. With only 10 Milli...

    Read

  • Article

    Are you ready for Snapchat and Periscope? Predictions for Social Media for 2016

    Each year, I like to research what's being projected to happen in social media marketing for the upcoming year. It's a great way to make adjustments of what we are doing and find out what's being planned for growth and changes. Last year it was all about Facebook and Twitter adding videos to their social media platfor...

    Read

  • Article

    Bots or Nots… over $4.8B of $11B is wasted in ad spending. Ouch!

    Ok. You haven’t seen much from me in the way of promoting Facebook boosts in my column. Maybe it’s because of my allegiance to print advertising where I know how many real, live people are receiving the papers. No bots there! I cringe when people say to me I spent only $20 for 1,500 people on my boost to become fans....

    Read

  • Article

    Small Nudges Make a Difference

    We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge . Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions that deliver results in a variety of ways. While working wit...

    Read

  • Article

    Build Right! Drip and Post Often!

    When Paul Fair, with Paul Fair Associates LLC, met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presence was nonexistent. Build Your Website Right f...

    Read

  • Article

    #Hashtags. #Somisunderstood. #Somisunderused.

    With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let's look at how it works. First of all, let's discuss the evolution of the #hashtag to h...

    Read

  • Article

    SCommerce – Is Your Online Store on Board?

    We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means, but if you've ever worked with them you know there is a very small margin of profitability. What if a business wants...

    Read

  • Article

    A Day in the Life of a Social Media Master

    Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, then you would find me online for hours at a time but that, too, is...

    Read

  • Article

    Plant a Seed to Market Your Business

    Having experienced a cold harsh winter like we just experienced, I welcome spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and harvesting, one seedling from a green bean can provide a...

    Read

  • Article

    How to Create “Quality” Videos to Show on your Social Networks

    If video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for your company. Yet, there will be those times when you are in a setting...

    Read

  • Article

    What Does 2015 Have in Store for Social Networks? Visual! Content! Money!

    As I was preparing for this month's column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere. It's no surprise that social networks continue to find more ways to monetize their networks and make it more difficult for businesses to organically reach...

    Read

  • Article

    Four Rules for a Successful, Professional LinkedIn Network

    When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It's also important to note, if your clients are businesses and not consumers, you want to concentrate on LinkedIn as your social network of choice. With that said, th...

    Read

  • Article

    12 Easy Ways to Wrap Up a Great Holiday Season

    Thanksgiving is behind us as well as Black Friday, Small Business Saturday and Cyber Monday, three of the major shopping days of the year. I hope these events were successful for your business. Now is no time to rest and coast through the last month of the year when it comes to finishing out your holiday season market...

    Read

  • Article

    A Business Event Without Twitter is Like a Day Without Sunshine

    Twitter is such an under used and unappreciated “social network” for business use. In fact, in a survey conducted by Pew Research, only 19 percent of online adults use Twitter verses 71 percent using Facebook. With that said, those businesses not incorporating Twitter with running a major event are missing the mark on...

    Read

  • Article

    Embrace Your Raving Fans!!!

    I am going to go a bit off course this month and not focus on just social networks. Why you ask? Well, I'm preparing for my classes at RACC and always read new ebooks and books on marketing to share the latest and greatest. I find myself totally engulfed in a book written by David Meerman Scott called The New Rules of...

    Read

  • Article

    3 Reasons to Claim Your Google+ Business Page

    When I ask the question in my classes, “How many businesses in attendance have a Google+ page,” very few hands go up. The answer is that only two out of 10 businesses who have a presence on the internet have claimed their Google+ business page. Yet, Google has created a business page for you to easily claim. Assuming...

    Read

  • Article

    Twitter for Your Business? Why?

    When I meet with business owners to discuss their involvement in social networks, I seldom find them using Twitter. Twitter, with its hashtags, retweets, and mentions, doesn’t make sense to them. Well, first of all, Twitter is not really a social network but instead a feed of microblogs. Microblogs are short messages...

    Read

  • Article

    How’s Your SMO?

    There's more than one way for your business to be found through search engines. Businesses who are active on social networks are finding that Facebook, Twitter, or LinkedIn are showing up as part of their search and sometimes before their website. When social networks are optimized, it is called Social Media Optimizat...

    Read

  • Article

    Six Rules for the Mastery of Social Media for Businesses

    When teaching a class about Social Media Mastery, I find it interesting to see the level of knowledge and involvement when it comes to using social networks as a marketing and sales tool for business. It goes the gammit, from total lack of involvement, to over the top, in your face. To find a balance for social networ...

    Read