Route 422 Business Advisor

From the Editor's desk at Route 422 Business Advisor — Relevant news and information of interest to business owners and operators along the Route 422, Route 100 and Route 30 corridors in Southeastern Pennsylvania. Please visit www.422bizmag.com

 

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PayPerClick–Instant Results = Big money SEO-Delayed Results = Lasts Forever

In an article written earlier for these pages, we covered how the criminal behavior at a respected news magazine read by at least three generations and, likely some millennials, when International Business Times (IBT), publishers of Newsweek, were exposed by SocialPuncher  and BuzzFeed showing how IBT, in order to secure a government advertising contract for nearly $3 million, purchased fraudulent traffic directed to their websites in order to embellish their presentation to the Consumer Financial Protection Bureau and secure the contract.

Retirement Planning - Part Three Retirement Investing and Setbacks

Whether a person has many years until retirement or it is just around the corner; investing

for long term growth is essential. In an earlier article, it was mentioned that proper balance

between the basic asset classes - stocks (equity assets) and bonds (fixed income) - helps to

decrease market risk. Essentially, the higher the allocation to high quality bonds the lower the

market risk. In addition, diversification within those basic asset classes further decreases risk and

provides the best potential for above average returns.

 

5 Steps to Building a Retirement Income Plan

Greg Koch's picture

Modern thinking has taught us that, as the average life expectancy continues to climb (Could age 90 be the new 70?), our real concern should be more than a magic number for retirement savings. It should be creating a retirement income plan that ensures we will have income in retirement that lasts as long as we will.

By building a strong foundation of assets and implementing strategies first to grow them, then to protect and preserve them, you are setting yourself up for retirement income success. Here are some key steps that will help you get there.

How Digital Marketing Companies Fill in the Gaps and Help You Focus on Your Core Competency

The buzz around increasing organic traffic is sufficient to let everyone know why it’s important.

But are you aware that it plays a major role in the success of any business?

The entire SEO industry is built around organic search traffic to improve the organic ranking of the websites the SEO company has been entrusted. In fact, research shows that organic traffic represents more than 60% of the total traffic on any website.

Retirement Planning - Part Two - What savings vehicles are available to prepare for financial independence and retirement?

The amount of assets needed to sustain cash flow, as well as, where and how it is

invested must be carefully considered when planning for financial independence and retirement.

People with a plan tend to be more confident that they will be comfortable throughout retirement.

Saving and investing to provide for the future may be in the form of pre-tax payroll deductions

that grow tax-deferred, or after-tax contributions to tax-deferred or tax-free vehicles, or

contributions to a taxable account, or any combination of all of these vehicles.

Did you pay too much in taxes for 2017?

Greg Koch's picture

Problem: If you earned over $300,000 last year you probably paid way more in taxes than you should have!

Many professionals--doctors, dentists, lawyers--and small business owners often find they have spent so much time and effort developing their thriving practices and growing their profitable businesses that they just didn't have the time to plan for their own personal retirement situation.

Retiring Soon? Don't Make These 9 Mistakes

Greg Koch's picture

There is plenty you can do to avoid running out of money in retirement. Whether you are newly retired or retiring soon, planning is key. Some retirees just plunge in and get into trouble. 

Mistake 1: Not planning for medical expenses

Retirement Planning – Part One -What amount of assets do you need to be financially independent enough to retire?

What amount of assets do you need to be financially independent enough to retire? A long time ago, the assumption or a starting point was that most people needed about 70 percent of pre-retirement income to maintain their lifestyle in retirement. The reality in my experience is that most people need 100 percent of pre-retirement income to maintain their lifestyle in retirement. It seems that even though there are a few financial obligations that disappear, such as, mortgages and paying for college, a few new obligations appear impacting financial security in retirement. 

SEO & Social Media Trends to Look Out for in 2018!

Google has been known to roll out a few big changes throughout the year, each year.

While some updates are larger than the others, it’s worth keeping a track of and knowing what each update is about.

Merely responding to the changing SEO and social media trends is passé!

If you’d like to stay ahead of your competition and always have an edge over them, predicting how the face of SEO will look in the coming months is equally, or may be even more crucial than staying in line with the current trends.

PayPerClick–Instant Results = Big money SEO-Delayed Results = Lasts Forever

In an article written earlier for these pages, we covered how the criminal behavior at a respected news magazine read by at least three generations and, likely some millennials, when International Business Times (IBT), publishers of Newsweek, were exposed by SocialPuncher  and BuzzFeed showing how IBT, in order to secure a government advertising contract for nearly $3 million, purchased fraudulent traffic directed to their websites in order to embellish their presentation to the Consumer Financial Protection Bureau and secure the contract.

Retirement Planning - Part Three Retirement Investing and Setbacks

Whether a person has many years until retirement or it is just around the corner; investing

for long term growth is essential. In an earlier article, it was mentioned that proper balance

between the basic asset classes - stocks (equity assets) and bonds (fixed income) - helps to

decrease market risk. Essentially, the higher the allocation to high quality bonds the lower the

market risk. In addition, diversification within those basic asset classes further decreases risk and

provides the best potential for above average returns.

 

5 Steps to Building a Retirement Income Plan

Greg Koch's picture

Modern thinking has taught us that, as the average life expectancy continues to climb (Could age 90 be the new 70?), our real concern should be more than a magic number for retirement savings. It should be creating a retirement income plan that ensures we will have income in retirement that lasts as long as we will.

By building a strong foundation of assets and implementing strategies first to grow them, then to protect and preserve them, you are setting yourself up for retirement income success. Here are some key steps that will help you get there.

How Digital Marketing Companies Fill in the Gaps and Help You Focus on Your Core Competency

The buzz around increasing organic traffic is sufficient to let everyone know why it’s important.

But are you aware that it plays a major role in the success of any business?

The entire SEO industry is built around organic search traffic to improve the organic ranking of the websites the SEO company has been entrusted. In fact, research shows that organic traffic represents more than 60% of the total traffic on any website.

Retirement Planning - Part Two - What savings vehicles are available to prepare for financial independence and retirement?

The amount of assets needed to sustain cash flow, as well as, where and how it is

invested must be carefully considered when planning for financial independence and retirement.

People with a plan tend to be more confident that they will be comfortable throughout retirement.

Saving and investing to provide for the future may be in the form of pre-tax payroll deductions

that grow tax-deferred, or after-tax contributions to tax-deferred or tax-free vehicles, or

contributions to a taxable account, or any combination of all of these vehicles.

Did you pay too much in taxes for 2017?

Greg Koch's picture

Problem: If you earned over $300,000 last year you probably paid way more in taxes than you should have!

Many professionals--doctors, dentists, lawyers--and small business owners often find they have spent so much time and effort developing their thriving practices and growing their profitable businesses that they just didn't have the time to plan for their own personal retirement situation.

Retiring Soon? Don't Make These 9 Mistakes

Greg Koch's picture

There is plenty you can do to avoid running out of money in retirement. Whether you are newly retired or retiring soon, planning is key. Some retirees just plunge in and get into trouble. 

Mistake 1: Not planning for medical expenses

Retirement Planning – Part One -What amount of assets do you need to be financially independent enough to retire?

What amount of assets do you need to be financially independent enough to retire? A long time ago, the assumption or a starting point was that most people needed about 70 percent of pre-retirement income to maintain their lifestyle in retirement. The reality in my experience is that most people need 100 percent of pre-retirement income to maintain their lifestyle in retirement. It seems that even though there are a few financial obligations that disappear, such as, mortgages and paying for college, a few new obligations appear impacting financial security in retirement. 

SEO & Social Media Trends to Look Out for in 2018!

Google has been known to roll out a few big changes throughout the year, each year.

While some updates are larger than the others, it’s worth keeping a track of and knowing what each update is about.

Merely responding to the changing SEO and social media trends is passé!

If you’d like to stay ahead of your competition and always have an edge over them, predicting how the face of SEO will look in the coming months is equally, or may be even more crucial than staying in line with the current trends.

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