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Randy Rowe

Randy Rowe

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Published work by Randy Rowe

  • Article

    Managing Your Business Website: 7 Things to Consider

    At Hureka Technologies, we have served over 50 businesses with new website designs and digital marketing services. Consequently, we understand the challenges business owners face while managing a website. Be it for just maintaining the online presence, or as a key driver in your business’s value delivery cycle, a webs...

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  • Article

    The Changes in SEO Process in Last 10 Years

    The ever-changing SEO landscape has put many well-known SEO experts out of business; making the space only for real marketers who understand customers and combine their SEO knowledge with effective marketing techniques. But it was a gradual change. For a while, everybody thought Google would never be able to stop the...

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  • Article

    Benefits and Challenges of AI-Enabled Recruitment Chatbots

    As Hureka has successfully delivered AI-enabled recruitment bots, we have an animated discussion on the benefits and scope of these bots for a small business. In this article, we discuss the benefits and challenges of recruitment chatbots and how it can help a small business streamline its hiring process, make it more...

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  • Article

    Many Applications for “Chatbot” Automated Assistants

    Hureka has built a new app for restaurant owners. Talking with Roopak, I hear the excitement in his voice when we discuss the new chatbot. From many conversations we’ve learned the average restaurant owner is having a tough go of it — miniscule margins, high rent, staff retention, spoilage and numerous challenges to k...

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  • Article

    How Machine Learning Can Improve Small Business Operations?

    One way is real time advertising. Ads served up on Facebook or the same ad showing up on the next website you visit… because of your search behavior moments ago. Hurekatek.com recently listed five ways to use chatbots for marketing to assist any business regardless of size. Customer support, digital assistant, researc...

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  • Article

    An Ounce of Prevention is Worth a Pound of Cure

    A recent report published by Identity Theft Resource Center stated that since May 1, 2018, there have 383 data breaches across various industries including the military, financial, healthcare and others so far this year. Imagine if that is your customers’ data that was compromised Recently a seminar was held in Philad...

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  • Article

    PayPerClick–Instant Results = Big money SEO-Delayed Results = Lasts Forever

    In an article written earlier for these pages, we covered how the criminal behavior at a respected news magazine read by at least three generations and, likely some millennials, when International Business Times (IBT), publishers of Newsweek , were exposed by SocialPuncher and BuzzFeed showing how IBT, in order to sec...

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  • Article

    Over Organic Traffic from Search Engines or Purchased Traffic/Followers?

    The New York Times recently ran a story about actors, athletes, politicians, TED speakers, comedians and so-called influencers who purchase followers for their Twitter accounts, and who use amplification bots to retweet their missives. The Newsweek website was caught purchasing fraudulent traffic as well. Why? In the...

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  • Article

    SEO & Social Media Trends to Look Out for in 2018!

    Google has been known to roll out a few big changes throughout the year, each year. While some updates are larger than the others, it’s worth keeping a track of and knowing what each update is about. Merely responding to the changing SEO and social media trends is passé! If you’d like to stay ahead of your competition...

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  • Article

    Local SEO - What Local Businesses Need to Focus on 2018 and Beyond?

    2018 is the year to raise your local SEO game to another level! If you’re a local business that wants to get noticed in search engines and generate more customers, you need a local SEO plan in place. Back in the 1990s, SEO was rather simple and there wasn’t much difference between SEO and local SEO. However, today, th...

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  • Article

    SEO vs. PPC

    Assuming you have a website, your 24/7, three-hundred-and-sixty-five day per year online brochure is up and running. The question is what now? This article will attempt to educate the reader on the advantages and disadvantages of Search Engine Optimization and Pay-Per-Click. Both have their advantages and disadvantage...

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  • Article

    Why Mobile Marketing Needs to be Part of Your Digital Marketing Strategy

    The hype and fanfare surrounding the recent introduction of the iPhone 8 and iPhone X are proof that smartphones are an integral part of our lives. According to comScore , an American media measurement and analytics company, smartphone penetration in the United States has crossed 80 percent in 2016. When the iPhone wa...

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