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Mastering Social Media
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Published in Mastering Social Media
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Short-Form Video Trends in 2026
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Creating Social Media Content with AI
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Turn Customer Reviews into Your Strongest Marketing Tool in 2026
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Spring Cleaning Your Social Media for 2026
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How Instagram Reels Help You Grow Your Audience
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AI Content Creation in 2026
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Instagram in 2026
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Freshen Your Social Media for the New Year
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Set Smart Goals for Your Social Media in 2025
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Your Fall Marketing Checklist for Holiday Success
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Six Tips for Consistent Social Media Posting in 2025
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Short-Form Video Trends in 2025: Why You Can’t Ignore Them
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Create Content with AI
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Reviews Generate Trust
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Spring Cleaning Social Media Profiles
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Grow Your Audience with Instagram Reels
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Tips for AI Content Creation
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Uplevel Your Instagram for 2025
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Freshen Your Social Media for the New Year
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Make a Good First Impression
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Smart Goals
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Plan for the Holidays
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Six Tips to Consistent Social Media Posting
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Short-Form Video Social Content in 2024
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Create Content with AI and Canva
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It’s All About the Ask
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Spring Cleaning Social Media
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Get Noticed on Google Search
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Using AI for Social Media Content
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Grow Your Instagram in 2024
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A Fresh Start for 2024
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First Impressions Count
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Smart Goals for Social Media
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Holiday Success Requires a Plan
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Tips to Stay Consistent on Social Media
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Video Social Media Content in 2023
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Canva Hacks for Your Social Media
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Lead Generation Hacks on Instagram
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Audit Your Facebook Page This Spring
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Google Business Profile
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Social Media Content Generation With AI
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Making Instagram Work for Your Business in 2023
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Social Media Accounts — Start Fresh for the New Year
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First Impressions Count
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Smart Goals for Social Media
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Planning Ahead for Holiday Success
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How to Be Consistent on Social Media
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Video Content for Social Media
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Five Content Creation Tips
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It’s All About the Ask
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Spring Clean Your Facebook Page
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Google Business Profile
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For 2022, Videos Are Necessary
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Making Instagram Work for Your Business in 2022
It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and Reels. That information will help you grow. Check out your Insights to see how your account is preformi...
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Making Instagram Work for Your Business in 2022
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Clean Up Your Social Media Accounts for the New Year
Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts in 2022. List your social media platforms: Do you check each platform regularly for comments? Is your information up to date? Are there other places...
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Clean Up Your Social Media Accounts for the New Year
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First Impressions Count
Social Media bios help potential customers find you. They can also be the first impression a customer will have about your brand. Make it a good one! Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing...
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First Impressions Count
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Setting SMART Goals for Your Social Media
Setting SMART goals is an excellent way to focus your social media efforts. Creating goals for the month or quarter helps to dial down your message and measure if it is making an impact. Set aside some time to brainstorm your social media goals. Next look at the goals to see if they meet the criterial below. • S pecif...
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Setting SMART Goals for Your Social Media
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Holiday Success Starts with a Plan
I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start making a plan. We have no idea what this holiday season will look like, but it is a safe bet that people will be making many online purchases. Here are the things you should be doing now to set up for your su...
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Holiday Success Starts with a Plan
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How to be Consistent on Social Media
The last year has taught business owners the importance of connecting with their customer base. They can do this through social media. Most social media algorithms reward regular postings and engagements. That is important if you want people to find and get updates about your business. Facebook is a great way to keep...
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How to be Consistent on Social Media
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Free Tools for Social Media Creation
Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started. Graphics and stock photography Canva- There are thousands of templates that you can customize to your branding. They...
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Free Tools for Social Media Creation
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Content Creation Tips
There is no right way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. The best way to stop being overwhelmed is to have a plan. Here are a few tips that might help. Choose a platform. Instagram is great if your audience is younger or visuals are important. L...
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Content Creation Tips
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Facebook Reviews — It’s All About the Ask
People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it. If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so...
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Facebook Reviews — It’s All About the Ask
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Important Elements to Your Facebook Page
Facebook is one place that customers can find you. It important to make a good impression so your information needs to be accurate. Branding - Your branding should be consistent across all social platforms. When someone looks at your page they should see your colors and logo. Information - Make sure all your informati...
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Important Elements to your Facebook Page
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Grow Your Audience with Instagram Reels
Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach. Reels are short multi-clip videos. They are up to 30 s...
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Grow Your Audience with Instagram Reels
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Utilizing Video for Social Media
It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything y...
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Utilizing Video for Social Media
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Making Instagram Work for Your Business
It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow. Check out your Insights to see how your account is preformin...
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Making Instagram Work for Your Business
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Preparing for the New Year
To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts. Some things that you need to look at across all accounts. List your...
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Preparing for the New Tear
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Strategic Social Media Bios
Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression. Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it should be more formal and profe...
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Strategic Social Media Bios
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DIY Your Social Media
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Start Building Your Audience for Holiday Success
I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases. Here are the things you should be doing now to...
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Start Building Your Audience for Holiday Success
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Create a Consistent Presence on Social Media
We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business. Facebook is a great way to keep your cus...
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Create a Consistent Presence on Social Media
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Free Tools for Social Media Creation
Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started. Graphics and stock photography • Canva — There are thousands of templates that you can customize to your branding. Th...
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Free Tools for Social Media Creation
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Creating Social Media Content
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Utilizing Social Media to Communicate with Customers
During these trying times, social media is an excellent way to communicate with customers. As businesses re-open, they are going to need to assure the public that their establishments are safe. Now is the time to put together a plan. Reach out through social media and ask your customers. The State might have a basic r...
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Utilizing Social Media to Communicate with Customers
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Connecting with Your Audience
So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what? You need to think about what message you want to convey and how you go about it. Yes, you want to let people what your business is about, but...
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Connecting With Your Audience
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A Video Strategy for Social Media
It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone. Make a video introd...
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A Video Strategy for Social Media
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Increasing Engagement on Instagram
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Social Media for 2020
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Making the Most Out of Your Bio
Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression. Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional t...
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Is Social Media Worth the Headache?
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Facebook Marketing for Small Business
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Making the Most Out of Your Bio
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Social Media for the 2019 Holiday Season
It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a s...
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Social Media for the 2019 Holiday Season
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Scheduling Your Social Media
The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media. The first thing you need to do is cr...
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Scheduling Your Social Media
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Marketing Your Local Business on Social Media
Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 F...
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Marketing your Local Business on Social Media
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Video Content for Social Media
Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone. Here are some helpful ideas for using vide...
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Video Content for Social Media
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Change Isn’t Always Bad
Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a grou...
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Change Isn’t Always Bad
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Create and Automate your Email Funnels
Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it....
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Lead Generation Hacks on Instagram
Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward. Your profile should have the following: • A picture that reflects your brand. • Your bio should be concis...
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Create and Automate Your Email Funnels
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Lead Generation Hacks on Instagram
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Hashtags
Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others. Hashtags can help you build your brand, keep in touch with customers, and help w...
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The Power of Words…
They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google. About a year ago I had the opportunity to sit in on a two-day training session with Marcus Sheridan, author of “They Ask...
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The Power of Words . . .
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