Ask SCORE

SCORE, "Counselors to America's Small Business," is a nonprofit organization of more than 13,000 volunteer business counselors who provide free, confidential business counseling and training workshops to small business owners. Call 610.327.2673 for the Pottstown SCORE chapter, or find a counselor online at www.pottstownscore.org. 

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Opportunities Abound for Sharpening Your Small Business Skills

Very few people begin the process of building a small business with a full knowledge of all the skills required for success.  Even those who extensive experience or education in business management still need to bring themselves up to speed on the added responsibilities of entrepreneurship—tax issues, employee management, business development, accounting, etc.

Redefine Your Management “Quality Time”

Time is a precious commodity for every entrepreneur. With all the responsibilities of managing and growing a small business, the hours and the days can easily slip by, sometimes leaving one to wonder just how much got accomplished.

For many, the go-to time management tool is the to-do list. Marking off completed items may provide a sense of satisfaction—at least until you remember what else has to get done— but it may not be as productive as you think, according to professional organizer and productivity expert Julie Morgenstern

Accuracy is Essential in Small Business Valuations

When you first contemplated becoming an entrepreneur, you probably spent some time calculating how much your time was worth. Now, you may be wondering how much this business that you’ve built is worth.

There are many reasons for determining the value of your small business. You may be ready to raise capital by issuing stock or selling a portion of the business to a prospective partner. An appraisal may also be needed in order to spin off a portion of your business, settle a dispute or divorce, liquidate some assets, or sell the business entirely.

Pottstown SCORE Celebrates 25th Anniversary with Client Expo

On October 22nd, the Service Corp of Retired Executives (SCORE) Pottstown Chapter celebrated its 25th anniversary with a first of its kind Client EXPO. The event was open all of the tri-county area business community and their supporters. SCORE is a national organization of volunteer advisors offering free, confidential business advice to small businesses, entrepreneurs and local communities. All of the exhibitors at the EXPO were SCORE Clients or sponsors.

Understanding the What’s and Why’s of Advertising

Have you ever seen an advertisement and thought that something similar might well benefit your small business? Well, it just could. Or, it could backfire and be a complete waste of money.

That’s because advertising is but one element of a business’s overall marketing strategy. True, it has many facets—print, billboard, online, broadcast, direct mail, etc.—but each element and the message it conveys has been carefully developed with a specific purpose in mind. In other words, image is not always everything.

“Success Thinking”—It’s All About Attitude

As a small business owner, you’re not just “the boss.” You’re also the leader, the person employees, vendors, customers, and prospects look to for guidance, support, and confidence. And being a leader is easier than you think. It begins with a positive, “can-do” attitude that your business delivers what it promises, and can achieve any goal.

Plan Now to Survive the Seasonal Sales Cycle

Seasonal businesses devote a large part of the year preparing for those special weeks or months when most of their revenue is generated. For many retailers the holidays are boom time. Fitness centers soar in January and sag with the summer exodus. Some businesses sell more when the weather warms, the tax or wedding season arrives or tourists travel.

Those boom times come at a price—financial survival throughout the remainder of the year when business slows to a trickle.

Use Mindful Management to Control Routine Costs

You’re very meticulous when it comes to providing quality service or products to your customers. So why treat your routine administrative expenses the same way? Every extra dime or dollar you spend on supplies, photocopies, postage, etc. adds up. Taken together, those “little things” can take a huge chunk out of your profits.

Good Habits Can Translate Into Great Sales

The longer you’re in business, the more you realize that the only constant is change. You may be enjoying strong sales across a broad customer base, but those conditions could be far different in just a matter of months. A competitor’s offer may tempt your customers to try something different. Organizational and operational changes may require you to build relationships with new people from scratch.

In Search of Big Customers for Your Small Business

Landing a public institution, government agency or major corporation as a customer can be a big coup for your small business—IF you can find and meet with the right people. If you’ve been having difficulty getting your proverbial “foot in the door, the Small Business Administration’s Business Matchmaking program may be exactly what you’ve been looking for.

Change is Coming: Don't Let It Leave Your Small Business Behind

Predicting the future is one of humankind’s oldest endeavors. Nearly everything from tealeaves to caterpillars has served as a bellwether of fate. Twenty-first Century small business owners can draw on a host of technology and information resources to chart the course of their enterprises. But given the increasing pace and unpredictability of change, one can’t help but wonder if those caterpillars might really know something.

Understand the Many Facets of Franchising

Franchising is a popular way for entrepreneurs to fast-forward their small business ownership ambitions. Franchisors provide a tested and proven base structure of the business, freeing their franchisees from having to invent the operational wheel. Franchisors also provide ongoing guidance, innovations, and tested marketing materials. And new opportunities emerge on an almost daily basis. According to the International Franchise Association (IFA), 900 new concepts were launched between 2003 and 2005.

Secure Your Database from Information Leaks

Locks, alarms, and cameras can help safeguard your facilities and equipment.  But what about your computer databases—the places where valuable, sensitive, and potentially irreplaceable assets of your small business are stored?

Give the Boss — You — A Well Deserved Break

“Be careful what you wish for; you may just get it.” That adage certainly applies to owning a small business.  Being your own boss has many rewards, but success usually requires a lot of hard work and long hours that can take a toll on your emotional health. The result is burnout, a condition that also has mental and physical consequences. 

Loyalty Comes from Making a Commitment to Your Customers

The competitive nature of today’s world may be intimidating to the small business owner. If a competitor cuts prices or offers other incentives, you may feel tempted to do the same thing in order to hold on to your customers, even if it puts the stability of your business at risk.

Though cost is important to customers today, it is but one component of a larger, more important attribute—value. If your business provides it through service, responsiveness, and going the “extra mile,” your customers will respond with loyalty, regardless of what your competition does.

Make Your Website Memorable for the Right Reasons

As more and more customers rely Internet search engines and online directories to locate sources of products and services, Web sites are increasingly becoming a “must” for all types of small businesses. 

But it’s not enough to simply have a presence on the Web. Unless your site is set up with the customer’s needs in mind, it may be doing very little to benefit your business.

To Your Good (Business) Health: Get to Know Your Cash Flow

Just as watching your blood pressure is important to your personal health, monitoring cash flow is vital to the well-being of your business. Minor “hiccups” may be expected, but they can also be an early warning of bigger, potentially chronic problems ahead, especially if other indicators such as sales seem positive.

Though critically important, monitoring and predicting cash flow is actually a matter of consistently following some simple, common-sense financial management practices. 

Business Planning: The Next Generation

Starting a small business requires extensive planning and research. But just because things are up and running doesn’t mean your days as a strategist are done. In fact, they are just beginning.

Planning is an ongoing necessity because the environment in which your small business operates continually changes.  New opportunities and challenges will arise that are different than those assessed during the start-up stage. Your initial financial projections may be literally and figuratively on the money—or trending in a different and unexpected direction.

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