Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

like0

Politics and Development

The more I am out on my own working, the more I realize that politics is the essence of doing downtown development deals. Since I have worked in so many places, I have a fairly good idea of what it takes to get a project done. Elected officials, commission members and citizens all have a say in development. When a developer attempts to work in a town, there is always a need to work with the locals.

The Importance of By-Laws in Non-Profit Management

I have created many entities in my days as a revitalization coordinator. I have managed my share of 501 (C) 3 and 4s, in a number of different states. The one thing the organizations had in common is they all had by-laws.

By-laws should never be a secret document, and anyone joining a non-profit board should get a copy of the bylaws upon joining the board. The by-laws are the rules of the organization and procedures for conducting business

Transportation and Downtown Development

Transportation plays a big part of the success of a town that is revitalizing. You want your town to be automobile accessible, but at the same time, you do not want a super-highway running through your town. It is a delicate balance of convenience and walkability is always hard to achieve.

The Vacant Lot as an Asset

In a downtown, there are series of spaces that could be considered public spaces. The sum of those public spaces makes up the whole… that would be the downtown. When you are dealing with public spaces, it is necessary to devise a strategy for each place. It is not good enough to just devise one strategy when you have problematic spaces within the downtown.

How to Assess Your Downtown

The first thing that is necessary to do is look at your downtown. I believe the best way to assess is to spend some time in the downtown sitting on a bench and observe. Watch the people come and go in the downtown and see how they react to the space. I try to just act as a normal person in the downtown and try to make it not very obvious that I am there to observe to get a true sense of what is going on.

Downtown Constraints

Any time you start working in a new town you must analyze what constitutes the downtown, and how existing elements can work for or against the revitalization. I always spend some time observing the downtown. You can learn a lot just by watching. 

Revitalization: Who Benefits?

Recently I went to a meeting of two towns, located side by side, that wanted to join in a common revitalization effort. I sat there a while and listened to the discussion.  Everyone was hot to revitalize and then someone stood up and said they did not want to revitalize because their rent would go up. The meeting went downhill as the woman went on to say that her taxes would increase and more people in the downtown means that the landlords would want more rent.

Changing It Up

I am going to expand my focus to deal with the issue of change and introducing change in an area. I have worked in a number of different communities throughout the commonwealth and have introduced change as part of the main street manager program.

The Main Street Program Has Lost Funding, What Now?

Many towns lose funding for the main street program after a number of years in the program. Budget cuts in state sources and local commercial development funding can make public commercial reinvestment dollars scarce. Some towns are left only with remnants of a main street program because of funding difficulties.

Organizing for Revitalization

Most towns in Pennsylvania have, at one time or another, organized for revitalization of the downtown. Sometimes revitalization happens and sometimes it does not. The problem with if it does not happen is that many years pass before it is tried again. 

Each attempt will have its origins in a group of people with diverse backgrounds and varying skill sets. The direction of the group is often swayed by the prejudices both good and bad to different parts of the revitalization puzzle.

Stop Turning Railbeds to Trails

Not every barn needs a group of kids saying, “Hey, here’s a vacant barn! Let’s put on a show.” Similarly, not every railbed needs a trail. I am sure that many people use the trail system in the Philadelphia area and support the conversion of railbeds to trails passionately. I admit that the trails are used quite often by people. 

Institutional Resistance When Initiating Change

People think that when change happens, it happens quickly and swiftly. That is not the case in most situations. Being an agent of change, I have gotten used to it and try not to take it personally when I am attacked for “not knowing what I am doing.”

Practical Application of Amenity as an Enhancement of Value

The revitalization of Phoenixville has led to the increase in value of the commercial properties, as well as some of the surrounding residential properties. When the streetscape amenities were installed, people looked differently at the town and the price of real estate. Between the years of 2003 and 2010, assessed property value in Phoenixville increased by approximately $150,000,000 and grew at a rate of 25 percent. Now Phoenixville is about to take another giant leap in value.

Ramps to Nowhere

Last Saturday morning my wife and I were going out to breakfast and she pointed at the Wendy’s on Route 30 in Thorndale and remarked about the fact that they used such big stones that people waiting for the bus had to stand on the road to wait for the bus. There was not a lot of room between the cart way and the curb, making it a dangerous bus stop. 

Change in Economic Policy

I was reading that in order to get a minister held in Turkey back there were economic sanctions (steel tariffs) imposed upon Turkey. Drastic change for the country of Turkey, and their currency took a tumble losing 14 percent of its value. People are panicking, and we are only talking about steel tariffs.

As the previous scenario is unfolding in the news, you have to start to wonder just how fragile are some of these economies in some of these countries? 

Changes in Phoenixville

I had left Phoenixville in 2012 after working for two years for Manny DeMutis and returned this past February and found that there had been a lot of changes that had taken place in my absence. I had been in Pittsburgh for a couple of years, working on a Transit Oriented Development (TOD) project, and coming home on weekends did not afford me a whole lot of time to do anything. Plus, I have been spending a lot of time in Europe, as I expanded my practice, which further restricted my availability.

Change in Transportation along the 422 Corridor

Recently I returned to Philadelphia after being in Pittsburgh the better part of the last three years looking after my father. Any of you that have elderly parents will soon find out choices in your life will sometimes take a back seat to what you have to do as a responsible family member. Although Pittsburgh, to me, is like being in social Siberia, I would not change a moment of sharing my father’s last days. 

DeMutis Group Funds Study of Options for Rail Service to Phoenixville

Phoenixville Developer Manny DeMutis took time to address the reasons why he is funding a study for the Borough to assess the possibility of options for Rail Service to Phoenixville. His proposal was presented to the borough Infrastructure Committee where it met with approval. It will be forwarded to Borough Council for a vote, where DeMutis expects an affirmative vote to proceed.

Opinion — Change in Freedom

From liberal to libelous, from “Bonzo” to Birch idol, born again. Civil rights, women's rights, gay rights… it's all wrong. Call in the cavalry to disrupt this perception of freedom gone wild. God damn it, first one wants freedom, then the whole damn world wants freedom.

Nostalgia, that's what we want… The good ol' days when we gave 'em hell? When the buck stopped somewhere, and you could still buy something with it. To a time when movies were in black and white – and so was everything else. Gil Scott Heron – Lyrics from the song, “B – Movie”

No questions have been added to this group.
No polls have been added to this group.

Recent activity in this group

Barry Cassidy's picture
Barry Cassidy posted The Rise of Vintage in the Downtown Marketing and Development group
Thu, 6/27/2024 - 1:09pm
Barry Cassidy's picture
Barry Cassidy created The Rise of Vintage in the Downtown Marketing and Development group
Thu, 6/27/2024 - 12:36pm
Barry Cassidy's picture
Barry Cassidy posted Filling Vacant Storefronts After the Pandemic in the Downtown Marketing and Development group
Mon, 5/27/2024 - 10:24am
Barry Cassidy's picture
Barry Cassidy created Filling Vacant Storefronts After the Pandemic in the Downtown Marketing and Development group
Mon, 5/27/2024 - 9:50am

Active in this group

Phoenixville Today — An Interview with Manny DeMutis
Filling Vacant Storefronts After the Pandemic

Group contributors

Organizers

  • Barry Cassidy's picture

Contributors

  • Bill Haley's picture