Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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The Standard Event

One of the issues that towns struggle with all the time is how to bring more people downtown. There is nothing like putting people on the street as a way to give your town the feel of revitalization. If the town has had a “heyday” in the past, people will always compare what happens in a revitalization to the “heyday.”

What is Your Town's Vision?

Each town is a unique entity with different strengths and weaknesses. Some towns have a strong building stock, some have strong retail and others have little of anything. The focus on what your town has to offer can many times be overlooked.

The Importance of a Sense of Place

One of the hardest things to do as a main street manager is to develop a sense of place for the town.  Many times when someone is hired to revitalize a town there is really just a thought of what the town “used to be” back when it was in it’s heyday. People talk about how the crowds could not be accommodated on the sidewalk because there were so many people shopping. In most cases that perception of what it “used to be” is not relevant to what it is now. 

Acting as an Agent of Change

Recently I was honored by the Governor as an Agent of Change and inducted into the Keystone Society for Tourism. It was something I had not expected but the category and the spirit of the award fit the style of downtown management that I employ and I was happy to be recognized. I am the first Main Street Manager to be honored by the award.

Organizational Relationships

Many times downtown Main Street Boards delegate some of the nuts and bolts of the revitalization to committees. Committees could include economic development, design, and promotion. Some Main Street Boards are creative and have an inter-group committee to interact with other agencies. Committees are where the work gets done and the community input is secured.

Providing Leadership

People often ask me what is economic development? I always respond that it is a process. To ensure economic development occurs, you need to organize, plan and execute, and then evaluate. There are no magic wands, and no sure fire method to be successful at economic revitalization and development. You need to find the right combination.

Creating a Community Development Corporation

The funding for downtown programs has changed as some of the new regulations continue to emerge. Every time a Governor changes the rules on the housing and development money change a little bit. Each Governor puts his or her own spin on things and tries to tailor funding toward their philosophy. 

Keystone Initiatives Centerpiece of Governor's Community Development Plan

Every time we elect a new governor, programs are tailored to meet the goals of the administration. I have dealt with the Keystone Communities in a previous column. The long and the short of that article was that there would not be any “new” Main Street or Elm Street programs awarded with the new administration. Communities have an opportunity to become a Keystone Community, but they have to pay the administrative costs by providing at least a 60 percent of a full time employee to carry out mission.

Combating Aberrant Behavior in a Downtown Setting

Many towns have problems with people on the street doing things that make consumers a little skittish when considering visiting a downtown. Many times these folks are not really doing anything bad. They are just down on their luck. But there are times when illicit activity is the prime reason for them being in the downtown.

The Wonderful World of Grants

I have been exploring what grants are out there on a federal level, and I will tell you there are many. The federal government funds all kinds of stuff. I have seen grants to fix things in foreign countries and to fund research for all kinds of things.

The other day I came upon a grant for people to drill wells, it goes like this:

Stop Turning Railbeds to Trails

Not every barn needs a group of kids saying, “Hey, here’s a vacant barn! Let’s put on a show.” Similarly, not every railbed needs a trail. I am sure that many people use the trail system in the Philadelphia area and support the conversion of railbeds to trails passionately. I admit that the trails are used quite often by people. 

Institutional Resistance When Initiating Change

People think that when change happens, it happens quickly and swiftly. That is not the case in most situations. Being an agent of change, I have gotten used to it and try not to take it personally when I am attacked for “not knowing what I am doing.”

Practical Application of Amenity as an Enhancement of Value

The revitalization of Phoenixville has led to the increase in value of the commercial properties, as well as some of the surrounding residential properties. When the streetscape amenities were installed, people looked differently at the town and the price of real estate. Between the years of 2003 and 2010, assessed property value in Phoenixville increased by approximately $150,000,000 and grew at a rate of 25 percent. Now Phoenixville is about to take another giant leap in value.

Ramps to Nowhere

Last Saturday morning my wife and I were going out to breakfast and she pointed at the Wendy’s on Route 30 in Thorndale and remarked about the fact that they used such big stones that people waiting for the bus had to stand on the road to wait for the bus. There was not a lot of room between the cart way and the curb, making it a dangerous bus stop. 

Change in Economic Policy

I was reading that in order to get a minister held in Turkey back there were economic sanctions (steel tariffs) imposed upon Turkey. Drastic change for the country of Turkey, and their currency took a tumble losing 14 percent of its value. People are panicking, and we are only talking about steel tariffs.

As the previous scenario is unfolding in the news, you have to start to wonder just how fragile are some of these economies in some of these countries? 

Changes in Phoenixville

I had left Phoenixville in 2012 after working for two years for Manny DeMutis and returned this past February and found that there had been a lot of changes that had taken place in my absence. I had been in Pittsburgh for a couple of years, working on a Transit Oriented Development (TOD) project, and coming home on weekends did not afford me a whole lot of time to do anything. Plus, I have been spending a lot of time in Europe, as I expanded my practice, which further restricted my availability.

Change in Transportation along the 422 Corridor

Recently I returned to Philadelphia after being in Pittsburgh the better part of the last three years looking after my father. Any of you that have elderly parents will soon find out choices in your life will sometimes take a back seat to what you have to do as a responsible family member. Although Pittsburgh, to me, is like being in social Siberia, I would not change a moment of sharing my father’s last days. 

DeMutis Group Funds Study of Options for Rail Service to Phoenixville

Phoenixville Developer Manny DeMutis took time to address the reasons why he is funding a study for the Borough to assess the possibility of options for Rail Service to Phoenixville. His proposal was presented to the borough Infrastructure Committee where it met with approval. It will be forwarded to Borough Council for a vote, where DeMutis expects an affirmative vote to proceed.

Opinion — Change in Freedom

From liberal to libelous, from “Bonzo” to Birch idol, born again. Civil rights, women's rights, gay rights… it's all wrong. Call in the cavalry to disrupt this perception of freedom gone wild. God damn it, first one wants freedom, then the whole damn world wants freedom.

Nostalgia, that's what we want… The good ol' days when we gave 'em hell? When the buck stopped somewhere, and you could still buy something with it. To a time when movies were in black and white – and so was everything else. Gil Scott Heron – Lyrics from the song, “B – Movie”

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