Downtown Marketing and Development

Insights and observations on the redevelopment and revitalization of post-industrial towns on the Route 422 Corridor in Southeastern Pennsylvania.

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Impact of Opportunity Zones

Recently I have been asked to help a community group in Coatesville. The group of residents got together and formed a CDC, with a primary focus on the resident. They are separate from the current effort to revitalize Coatesville. They are what some call, an ancillary group — A group of people wanting to do good.

Why Should Small Towns Try to Dictate Their Own Future?

Regionalism, Urbanism, Smart Growth are all buzz words out there concerning revitalization. Many times, people get all their hopes and dreams defined and try to fit into the buzz words. Then there is an attempt to tell people what they want to hear, rather than what they need to do. If, when planning, there is no context to the planning study, you could find yourself running around in circles looking to establish something that is not what you want to do.

Pottstown’s Mosaic Community Land Trust — Revitalizing Pottstown from the Ground Up

Where you live becomes a part of who you are. In most cases, goods and services provided locally are your window on the consumer world. The location of goods and services is only part of the story associated with the quality of life of a place. The entire living experience relates to the quality of life you enjoy in your localities. In many cases the older neighborhoods, since the 1960s, have experienced disinvestment, outward migration and job loss.

Business/Employer Recruitment and the Amazon Example

The recent Amazon relocation to New York has been aborted and one of the all-time business recruitments ended with suddenness. The criteria included considering the “sense of place” and “amenity package” of the locations as part of the selection process. Many cities applied, and I believe that both Pittsburgh and Philadelphia were contenders. It was a highly sought-after economic development goal for many of cities and states.

Stop Turning Railbeds to Trails

Not every barn needs a group of kids saying, “Hey, here’s a vacant barn! Let’s put on a show.” Similarly, not every railbed needs a trail. I am sure that many people use the trail system in the Philadelphia area and support the conversion of railbeds to trails passionately. I admit that the trails are used quite often by people. 

Institutional Resistance When Initiating Change

People think that when change happens, it happens quickly and swiftly. That is not the case in most situations. Being an agent of change, I have gotten used to it and try not to take it personally when I am attacked for “not knowing what I am doing.”

Practical Application of Amenity as an Enhancement of Value

The revitalization of Phoenixville has led to the increase in value of the commercial properties, as well as some of the surrounding residential properties. When the streetscape amenities were installed, people looked differently at the town and the price of real estate. Between the years of 2003 and 2010, assessed property value in Phoenixville increased by approximately $150,000,000 and grew at a rate of 25 percent. Now Phoenixville is about to take another giant leap in value.

Ramps to Nowhere

Last Saturday morning my wife and I were going out to breakfast and she pointed at the Wendy’s on Route 30 in Thorndale and remarked about the fact that they used such big stones that people waiting for the bus had to stand on the road to wait for the bus. There was not a lot of room between the cart way and the curb, making it a dangerous bus stop. 

Change in Economic Policy

I was reading that in order to get a minister held in Turkey back there were economic sanctions (steel tariffs) imposed upon Turkey. Drastic change for the country of Turkey, and their currency took a tumble losing 14 percent of its value. People are panicking, and we are only talking about steel tariffs.

As the previous scenario is unfolding in the news, you have to start to wonder just how fragile are some of these economies in some of these countries? 

“I Am Main Street” Begins

The effort to create a more dynamic and self-sustaining downtown/neighborhood revitalization effort is finally ready to kick off. Eight downtown managers from around the state have banned together to form the “I AM MAIN STREET” organization. Starting anything from scratch is a difficult task, and there have been many ups and downs while starting this movement.

Promotions and Festivals as an Economic Development Tool

There is always a need for things to happen in a downtown around Christmas in order to spur year-end sales. It is hard for a downtown to compete with big box stores or the chain stores that are located in malls. People try to shop in the downtown central business district as a way of securing alternative goods that are not part of the homogenized offerings of the chains and the big box stores.

Downtown Development as a Profession

Many people ask me “How did you get into the downtown development business?” The fact is that I am not sure how it happened. I remember in the early years it was not really a profession, and it was hard to explain what I did for a living.

Can Something Be So Bad It Is Good?

I have worked in a number of communities that have attempted to revitalize their downtown, and faced obstacles because of poor housing stock surrounding the downtown. The commonwealth attempted to address this problem with the Elm Street program. If the housing stock around the downtown is deteriorating, in many cases it deters people from entering the area.

Future of Main Street/Budget Constraints Imperil Program

It appears that a number of things have not gone well for the Pennsylvania Main Street program the last few years. Severe budget cuts and the loss of a designated specific line item in the Commonwealth budget have hurt the program. The number of Main Street programs across the state decrease annually, as local budgets shrink along with the Commonwealth’s budget.

What Kind of Place is Your Downtown?

Summer is a good season for getting outside and walking around. The warm summer nights could afford many an opportunity to walk around in the downtown. Many times people walk around and really do not pay much attention to anything but the path in front of them.

I would like to suggest the next time you take a walk, do it in your downtown.  You will be surprised at what you see if you pay a little attention to detail.  Towns change over time but some things just remain the same.

Pennsylvania Main Street Program is Imperiled

I am the co-founder of the Pennsylvania Downtown Center and I attend their annual conference. I have not been a main street manager for a few years, so it is more a labor of love to attend than a necessity. The conference is always a good time, but this year I retired early because as I age, 10 PM has become the new 11 PM.

Elections and Downtown Management

I have been in the Main Street Management field for almost 30 years, and I have always found that public service people, like main street managers, come under greater scrutiny during an election year.  Many times, it is derived by inference. Some person running for office or supporting someone running for office normally has an agenda or platform, and if something relating to your program somehow… someway… bears any resemblance to the platform or agenda, you end up in the cross hairs.

Brownfields and Community Development

In many of the communities that I visit, there is a common problem of a contaminated property. It is considered blight, and in most cases, there is a consensus that the blight should be remedied. Sometimes it is a downtown property, as it was in Downingtown, with the O’Brien Machinery property, and other times it is in a residential area like in Forest Hills.

Why Have a Downtown Keystone Communities Plan?

The Commonwealth has created the designation of Keystone Communities. To be eligible for grants, it is a good idea to have the plan and the designation. The designation gets you preferred status for grants. However, to have this status you need to hire someone to be your revitalization coordinator.

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Barry Cassidy posted Disrupting The Administrative Elite in the Downtown Marketing and Development group
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Barry Cassidy created Phoenixville Revitalization — Interview with Manny DeMutis in the Downtown Marketing and Development group
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