Mastering Social Media

Social Media Should Be Social

Ok. So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

You need to think about what message you want to convey and how you go about it. Yes, you want to let people what your business, but no one wants to be sold to all the time. If all you are doing is trying to sell, you’re probably not seeing a lot of engagement on your social media.  You want to give them the answer to “why” they should be doing business with you.

The Importance of Your Logo

When creating a logo specifically for your business, it is very important that you brand your logo to be able to stand alone and reflect the mission and vision of your business. If you haven’t worked on the mission and vision of your company, that needs to be worked on first. Once you have the mission and vision, it’s a matter of visualizing what your logo should represent because a logo speaks for you when there aren’t any words to tell them about your business.

With that said, let’s get started.

Instagram for Business

It is important that your Instagram account is set up as a business profile. With that you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts. That information will help you grow.

Check out your Insights to see how your posts are preforming. Here are some things you can see there:

Activity

• interactions with your post

• website clicks

• profile visits

• reach

• impressions

Content

• posts

• stories

• promotions

Audience

Leveraging IGTV for Your Business

What is IGTV? IGTV is an app associated with Instagram that allows you to create a channel for posting and sharing long form videos. Think of it as YouTube for Instagram. There are several different ways to promote your business on IGTV. This is helpful if your ideal customer is primarily on Instagram. 

IGTV can be used to recycle previously published video content, like material that you have already used on other platforms. Videos should be vertical as they are geared toward mobile devices. If your content is horizontal, you will need to convert it.

How to Audit Your Social Media

You can’t make a plan for the future without an understanding of where you are right now. Before you put together your strategy for the New Year, let me give you some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.       

Some things that you need to look at across all accounts.

List your social media platforms:

Do You Have a Social Media Plan for the Holidays?

Do you have a social media plan for the holidays? Now is the time to plan and schedule it. Pull out a calendar and decide what dates are important to your holiday sales strategy. Some dates that you may want to include are Black Friday- 11/23, Small Business Saturday-11/24, and Cyber Monday- 11/26. What other information might you want your customers to know? Do you have special hours and holiday shipping deadlines?

Change your Passwords!!!!

You are probably wondering why I am saying “Change Your Password!” instead of, “You want me to change my passwords? Really?”

The reason for this month’s column is to encourage you to get into the habit of changing your passwords on all your accounts. Why? There are a multitude of reasons which run the gamut of malware, ransomware, spam, hackers, and the list goes on and on.

Can’t do social media because of compliance? Yes, YOU CAN.

We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.

Social Media Should Be Social

Ok. So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

You need to think about what message you want to convey and how you go about it. Yes, you want to let people what your business, but no one wants to be sold to all the time. If all you are doing is trying to sell, you’re probably not seeing a lot of engagement on your social media.  You want to give them the answer to “why” they should be doing business with you.

The Importance of Your Logo

When creating a logo specifically for your business, it is very important that you brand your logo to be able to stand alone and reflect the mission and vision of your business. If you haven’t worked on the mission and vision of your company, that needs to be worked on first. Once you have the mission and vision, it’s a matter of visualizing what your logo should represent because a logo speaks for you when there aren’t any words to tell them about your business.

With that said, let’s get started.

Instagram for Business

It is important that your Instagram account is set up as a business profile. With that you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts. That information will help you grow.

Check out your Insights to see how your posts are preforming. Here are some things you can see there:

Activity

• interactions with your post

• website clicks

• profile visits

• reach

• impressions

Content

• posts

• stories

• promotions

Audience

Leveraging IGTV for Your Business

What is IGTV? IGTV is an app associated with Instagram that allows you to create a channel for posting and sharing long form videos. Think of it as YouTube for Instagram. There are several different ways to promote your business on IGTV. This is helpful if your ideal customer is primarily on Instagram. 

IGTV can be used to recycle previously published video content, like material that you have already used on other platforms. Videos should be vertical as they are geared toward mobile devices. If your content is horizontal, you will need to convert it.

How to Audit Your Social Media

You can’t make a plan for the future without an understanding of where you are right now. Before you put together your strategy for the New Year, let me give you some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.       

Some things that you need to look at across all accounts.

List your social media platforms:

Do You Have a Social Media Plan for the Holidays?

Do you have a social media plan for the holidays? Now is the time to plan and schedule it. Pull out a calendar and decide what dates are important to your holiday sales strategy. Some dates that you may want to include are Black Friday- 11/23, Small Business Saturday-11/24, and Cyber Monday- 11/26. What other information might you want your customers to know? Do you have special hours and holiday shipping deadlines?

Change your Passwords!!!!

You are probably wondering why I am saying “Change Your Password!” instead of, “You want me to change my passwords? Really?”

The reason for this month’s column is to encourage you to get into the habit of changing your passwords on all your accounts. Why? There are a multitude of reasons which run the gamut of malware, ransomware, spam, hackers, and the list goes on and on.

Can’t do social media because of compliance? Yes, YOU CAN.

We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.

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