Mastering Social Media

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

Connecting with Your Audience

So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

A Video Strategy for Social Media

It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone.

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

Social Media for the 2019 Holiday Season

It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.

Scheduling Your Social Media

The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.

Marketing Your Local Business on Social Media

Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

Connecting with Your Audience

So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

A Video Strategy for Social Media

It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone.

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

Social Media for the 2019 Holiday Season

It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.

Scheduling Your Social Media

The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.

Marketing Your Local Business on Social Media

Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.

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