Mastering Social Media

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

Social Media for the 2019 Holiday Season

It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.

Scheduling Your Social Media

The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.

Marketing Your Local Business on Social Media

Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.

Video Content for Social Media

Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone.

Here are some helpful ideas for using video as social media content.

• Highlighting important features.

• Instructions about how to use your product.

Change Isn’t Always Bad

Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a group.

Give people an incentive for joining your group. You could offer early bird discounts to the members or previews for new products. Then once they are in, give them more information about your products and services.

Create and Automate your Email Funnels

Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it. Well, it is two weeks later, and I am still getting emails from her daily. They have taken different directions along the way.

Lead Generation Hacks on Instagram

Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward.       

Your profile should have the following:

• A picture that reflects your brand.

• Your bio should be concise and clear about what you offer people. 

• A link in the bio — your website or a link to a newsletter signup.

Hashtags

Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others.

The Power of Words…

They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google.

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

Social Media for the 2019 Holiday Season

It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.

Scheduling Your Social Media

The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.

Marketing Your Local Business on Social Media

Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.

Video Content for Social Media

Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone.

Here are some helpful ideas for using video as social media content.

• Highlighting important features.

• Instructions about how to use your product.

Change Isn’t Always Bad

Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a group.

Give people an incentive for joining your group. You could offer early bird discounts to the members or previews for new products. Then once they are in, give them more information about your products and services.

Create and Automate your Email Funnels

Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it. Well, it is two weeks later, and I am still getting emails from her daily. They have taken different directions along the way.

Lead Generation Hacks on Instagram

Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward.       

Your profile should have the following:

• A picture that reflects your brand.

• Your bio should be concise and clear about what you offer people. 

• A link in the bio — your website or a link to a newsletter signup.

Hashtags

Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others.

The Power of Words…

They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google.

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