Mastering Social Media

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

Preparing for the New Year

To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.        

Some things that you need to look at across all accounts.

List your social media platforms:

Strategic Social Media Bios

Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

Connecting with Your Audience

So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

A Video Strategy for Social Media

It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone.

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

Making Instagram Work for Your Business

It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.

Check out your Insights to see how your account is preforming. Here are some things you can see there:

Activity

  • Impressions
  • Profile Visits
  • Email Button Taps
  • Call Button Taps

Content Interactions

Preparing for the New Year

To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.        

Some things that you need to look at across all accounts.

List your social media platforms:

Strategic Social Media Bios

Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.

Start Building Your Audience for Holiday Success

I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.

Here are the things you should be doing now to set up for your success later.

Create a Consistent Presence on Social Media

We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.

Free Tools for Social Media Creation

Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.

Graphics and stock photography

• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.

• Unsplash  — Free stock photography

• Pexels — Free stock photography

Connecting with Your Audience

So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

A Video Strategy for Social Media

It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone.

Making the Most Out of Your Bio

Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.

Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.

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