Mastering Social Media

Useful Tools to Help You with Your Social Media

There are so many useful tools that can help you create, organize, and schedule your social media. Here are a few that might be able to save you time and help you with the creative side of creating social content.

Canva is a great program to help you create graphics for your social media. It has free templates for Facebook, Instagram, Pinterest, etc. You can upload your own pictures and logo to brand your graphics. The paid version has more capabilities including setting uploading special fonts, collaboration tools, and setting up your brand colors.

How to connect through social media? Identify – Ask – Connect

It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?

Identify

Leveraging Instagram for Your Business

With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.

Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.

Perplexed and Perturbed by Changes with Facebook

Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.

Facebook Stories: A Fun Way to Feature Your Business

I know that you are thinking, “Not another social media task to add to my to do list!”

What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.

Creating a Content Calendar That Works for You

Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.

What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?

Want to Increase Facebook Reach?

Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.

Has there been a change? You be the judge.

Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.

Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.

Going Live on Facebook

Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.

Speed!!!

This month’s column is very different from most of my topical social media columns and I will apologies in advance for being a bit on the technical side at times.

The reason for discussion your website’s speed has a direct link to your social media marketing. It’s like this, all the effort you do online with your social media marketing is meaningless if your website visitors come to a site that loads slowly. It’s a known fact that visitors will wait for at the most 5 seconds when visiting a site before moving on to another when doing a random search.

Social Media Should Be Social

Ok. So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

You need to think about what message you want to convey and how you go about it. Yes, you want to let people what your business, but no one wants to be sold to all the time. If all you are doing is trying to sell, you’re probably not seeing a lot of engagement on your social media.  You want to give them the answer to “why” they should be doing business with you.

The Importance of Your Logo

When creating a logo specifically for your business, it is very important that you brand your logo to be able to stand alone and reflect the mission and vision of your business. If you haven’t worked on the mission and vision of your company, that needs to be worked on first. Once you have the mission and vision, it’s a matter of visualizing what your logo should represent because a logo speaks for you when there aren’t any words to tell them about your business.

With that said, let’s get started.

Instagram for Business

It is important that your Instagram account is set up as a business profile. With that you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts. That information will help you grow.

Check out your Insights to see how your posts are preforming. Here are some things you can see there:

Activity

• interactions with your post

• website clicks

• profile visits

• reach

• impressions

Content

• posts

• stories

• promotions

Audience

Leveraging IGTV for Your Business

What is IGTV? IGTV is an app associated with Instagram that allows you to create a channel for posting and sharing long form videos. Think of it as YouTube for Instagram. There are several different ways to promote your business on IGTV. This is helpful if your ideal customer is primarily on Instagram. 

IGTV can be used to recycle previously published video content, like material that you have already used on other platforms. Videos should be vertical as they are geared toward mobile devices. If your content is horizontal, you will need to convert it.

How to Audit Your Social Media

You can’t make a plan for the future without an understanding of where you are right now. Before you put together your strategy for the New Year, let me give you some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.       

Some things that you need to look at across all accounts.

List your social media platforms:

Do You Have a Social Media Plan for the Holidays?

Do you have a social media plan for the holidays? Now is the time to plan and schedule it. Pull out a calendar and decide what dates are important to your holiday sales strategy. Some dates that you may want to include are Black Friday- 11/23, Small Business Saturday-11/24, and Cyber Monday- 11/26. What other information might you want your customers to know? Do you have special hours and holiday shipping deadlines?

Change your Passwords!!!!

You are probably wondering why I am saying “Change Your Password!” instead of, “You want me to change my passwords? Really?”

The reason for this month’s column is to encourage you to get into the habit of changing your passwords on all your accounts. Why? There are a multitude of reasons which run the gamut of malware, ransomware, spam, hackers, and the list goes on and on.

Can’t do social media because of compliance? Yes, YOU CAN.

We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.

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