Mastering Social Media

Marketing 101 - There's only two types of marketing

Are you overwhelmed by all the ways in which to market your business?

Let me simplify all of it to help you make the right choices for marketing your business.

First, and foremost, there are only two types of marketing that happen in the whole of advertising: Call to Action and Awareness.

What happened to Google+ for Business?

The other day I was with a client who is very social savvy. He's one of my students from a social media course from RACC and credits his continued knowledge from our frequent conversations. These are his nuggets of knowledge. That's what he calls them. I found it interesting that he was so observant to see that Google had changed their platform from Google+ to Get Your Business Online. Yes, they made a very good change.

So, what does this mean?

Plan Your Social Media Marketing Campaign

One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.

It’s all about planning.

This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.

How’s Your Website Ranking on Google Searches?

Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if they need to do anything. I always ask them this question, “With the millions of websites online, how did they find your website?” There is usually dead silence on the other end while that question computes.

2017 Trend: Big Data

What is all this hype about Big Data and how can our businesses capitalize on Big Data?

As I was doing some research for a presentation about the trends for 2017, this was mentioned more than once. I was curious as to what it was all about.

Aha Moments in Planning Your Social Media Marketing

Over the past few weeks I've been hosting workshops on Planning Your Marketing and have found the workshops very informative not only for those attending as well as myself. In an effort to extend the reach of our Aha Moments at the workshops, I've included three of the ideas discussed in hopes that you can take advantage of these in building your client base to market your business.

Aha moment #1 - Market Where Your Audience Is.

Plan for 2017

One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.

It’s all about planning.

This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.

Getting a Jump Start for Marketing Your Business in 2017

It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2017. We discussed their goals and plans for growth? We review what is currently working and tweak what may not be working or needs improvement.

Using Email Marketing to effectively achieve your Social Media Goals

As an authorized local expert for Constant Contact, I often teach the benefits of email marketing as a lead generating tool. Combining email marketing with your favorite social media channel can be even more powerful. Recently, we put together a few campaigns with business owners and organizations to do just that.

Ways to Create Great Content for your Posts and Tweets

So often when I'm training business owners about social media I ask, “What is it that keeps you from getting involved with social media?” They answer, I don't know what to write or share.

First, we will discuss what types of posts are working well on social media channels. No longer is Twitter just 140 characters of text. You can add photos and videos, too. For Facebook, you can use live videos, videos, photos, and text. If LinkedIn is where you are, it's videos, photos, long posts, and short posts. As far as what works best, it's videos, next is photos, and last is text.

How to connect through social media? Identify – Ask – Connect

It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?

Identify

Leveraging Instagram for Your Business

With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.

Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.

Perplexed and Perturbed by Changes with Facebook

Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.

Facebook Stories: A Fun Way to Feature Your Business

I know that you are thinking, “Not another social media task to add to my to do list!”

What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.

Creating a Content Calendar That Works for You

Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.

What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?

Want to Increase Facebook Reach?

Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.

Has there been a change? You be the judge.

Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.

Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.

Going Live on Facebook

Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.

Speed!!!

This month’s column is very different from most of my topical social media columns and I will apologies in advance for being a bit on the technical side at times.

The reason for discussion your website’s speed has a direct link to your social media marketing. It’s like this, all the effort you do online with your social media marketing is meaningless if your website visitors come to a site that loads slowly. It’s a known fact that visitors will wait for at the most 5 seconds when visiting a site before moving on to another when doing a random search.

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