Mastering Social Media

Leveraging IGTV for Your Business

What is IGTV? IGTV is an app associated with Instagram that allows you to create a channel for posting and sharing long form videos. Think of it as YouTube for Instagram. There are several different ways to promote your business on IGTV. This is helpful if your ideal customer is primarily on Instagram. 

IGTV can be used to recycle previously published video content, like material that you have already used on other platforms. Videos should be vertical as they are geared toward mobile devices. If your content is horizontal, you will need to convert it.

How to Audit Your Social Media

You can’t make a plan for the future without an understanding of where you are right now. Before you put together your strategy for the New Year, let me give you some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.       

Some things that you need to look at across all accounts.

List your social media platforms:

Do You Have a Social Media Plan for the Holidays?

Do you have a social media plan for the holidays? Now is the time to plan and schedule it. Pull out a calendar and decide what dates are important to your holiday sales strategy. Some dates that you may want to include are Black Friday- 11/23, Small Business Saturday-11/24, and Cyber Monday- 11/26. What other information might you want your customers to know? Do you have special hours and holiday shipping deadlines?

Change your Passwords!!!!

You are probably wondering why I am saying “Change Your Password!” instead of, “You want me to change my passwords? Really?”

The reason for this month’s column is to encourage you to get into the habit of changing your passwords on all your accounts. Why? There are a multitude of reasons which run the gamut of malware, ransomware, spam, hackers, and the list goes on and on.

Can’t do social media because of compliance? Yes, YOU CAN.

We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.

Useful Tools to Help You with Your Social Media

There are so many useful tools that can help you create, organize, and schedule your social media. Here are a few that might be able to save you time and help you with the creative side of creating social content.

Canva is a great program to help you create graphics for your social media. It has free templates for Facebook, Instagram, Pinterest, etc. You can upload your own pictures and logo to brand your graphics. The paid version has more capabilities including setting uploading special fonts, collaboration tools, and setting up your brand colors.

How to connect through social media? Identify – Ask – Connect

It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?

Identify

Leveraging Instagram for Your Business

With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.

Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.

Perplexed and Perturbed by Changes with Facebook

Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.

Video Content for Social Media

Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone.

Here are some helpful ideas for using video as social media content.

• Highlighting important features.

• Instructions about how to use your product.

Change Isn’t Always Bad

Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a group.

Give people an incentive for joining your group. You could offer early bird discounts to the members or previews for new products. Then once they are in, give them more information about your products and services.

Create and Automate your Email Funnels

Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it. Well, it is two weeks later, and I am still getting emails from her daily. They have taken different directions along the way.

Lead Generation Hacks on Instagram

Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward.       

Your profile should have the following:

• A picture that reflects your brand.

• Your bio should be concise and clear about what you offer people. 

• A link in the bio — your website or a link to a newsletter signup.

Hashtags

Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others.

The Power of Words…

They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google.

Social Media Should Be Social

Ok. So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?

You need to think about what message you want to convey and how you go about it. Yes, you want to let people what your business, but no one wants to be sold to all the time. If all you are doing is trying to sell, you’re probably not seeing a lot of engagement on your social media.  You want to give them the answer to “why” they should be doing business with you.

The Importance of Your Logo

When creating a logo specifically for your business, it is very important that you brand your logo to be able to stand alone and reflect the mission and vision of your business. If you haven’t worked on the mission and vision of your company, that needs to be worked on first. Once you have the mission and vision, it’s a matter of visualizing what your logo should represent because a logo speaks for you when there aren’t any words to tell them about your business.

With that said, let’s get started.

Instagram for Business

It is important that your Instagram account is set up as a business profile. With that you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts. That information will help you grow.

Check out your Insights to see how your posts are preforming. Here are some things you can see there:

Activity

• interactions with your post

• website clicks

• profile visits

• reach

• impressions

Content

• posts

• stories

• promotions

Audience

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