Mastering Social Media

How to connect through social media? Identify – Ask – Connect

It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?

Identify

Leveraging Instagram for Your Business

With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.

Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.

Perplexed and Perturbed by Changes with Facebook

Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.

Facebook Stories: A Fun Way to Feature Your Business

I know that you are thinking, “Not another social media task to add to my to do list!”

What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.

Creating a Content Calendar That Works for You

Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.

What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?

Want to Increase Facebook Reach?

Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.

Has there been a change? You be the judge.

Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.

Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.

Going Live on Facebook

Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.

Speed!!!

This month’s column is very different from most of my topical social media columns and I will apologies in advance for being a bit on the technical side at times.

The reason for discussion your website’s speed has a direct link to your social media marketing. It’s like this, all the effort you do online with your social media marketing is meaningless if your website visitors come to a site that loads slowly. It’s a known fact that visitors will wait for at the most 5 seconds when visiting a site before moving on to another when doing a random search.

Social Media for the 2019 Holiday Season

It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.

Scheduling Your Social Media

The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.

Marketing Your Local Business on Social Media

Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.

Video Content for Social Media

Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone.

Here are some helpful ideas for using video as social media content.

• Highlighting important features.

• Instructions about how to use your product.

Change Isn’t Always Bad

Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a group.

Give people an incentive for joining your group. You could offer early bird discounts to the members or previews for new products. Then once they are in, give them more information about your products and services.

Create and Automate your Email Funnels

Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it. Well, it is two weeks later, and I am still getting emails from her daily. They have taken different directions along the way.

Lead Generation Hacks on Instagram

Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward.       

Your profile should have the following:

• A picture that reflects your brand.

• Your bio should be concise and clear about what you offer people. 

• A link in the bio — your website or a link to a newsletter signup.

Hashtags

Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others.

The Power of Words…

They are the magic that can make the difference for your site to be found on the tenth page of a Google search or the first page. Blogs are the most powerful tool to building a site found on Google.

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