We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions that deliver results in a variety of ways. While working with them, I have seen a difference in my own business by making small changes or better described as nudges.
When Paul Fair, with Paul Fair Associates LLC, met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presence was nonexistent.
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let's look at how it works.
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means, but if you've ever worked with them you know there is a very small margin of profitability.
What if a business wants to take their own ecommerce site and control their own scommerce on the Internet, and not lose a piece of their profit margin to the goliaths like Amazon and Groupon?
We have a client who has been on YouTube for more than two years with a YouTube channel complete with playlists. Along with his monthly market updates, he uses it to share news about other local businesses.
The interest to visiting his channel has been, well, pathetic. Oh, we've received views by sharing links from Facebook to YouTube, but certainly not what we hope to have.
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, then you would find me online for hours at a time but that, too, is not the case.
Having experienced a cold harsh winter like we just experienced, I welcome spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and harvesting, one seedling from a green bean can provide a meal, maybe two, for a family of four. Plant a whole row of seeds and you'll be canning and freezing beans to eat well into 2016.
If video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for your company. Yet, there will be those times when you are in a setting where you need to react in the moment and want to take advantage of the opportunity to create a brief video to upload on YouTube, Vimeo or directly to Facebook.
As I was preparing for this month's column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere.
When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It's also important to note, if your clients are businesses and not consumers, you want to concentrate on LinkedIn as your social network of choice. With that said, these are four rules to build and manage a successful LinkedIn network.
We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.
There are so many useful tools that can help you create, organize, and schedule your social media. Here are a few that might be able to save you time and help you with the creative side of creating social content.
Canva is a great program to help you create graphics for your social media. It has free templates for Facebook, Instagram, Pinterest, etc. You can upload your own pictures and logo to brand your graphics. The paid version has more capabilities including setting uploading special fonts, collaboration tools, and setting up your brand colors.
It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?
With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.
Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.
Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.
I know that you are thinking, “Not another social media task to add to my to do list!”
What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.
Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.
What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?
Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.
Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.
Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.
Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.
