This month’s column is very different from most of my topical social media columns and I will apologies in advance for being a bit on the technical side at times.
The reason for discussion your website’s speed has a direct link to your social media marketing. It’s like this, all the effort you do online with your social media marketing is meaningless if your website visitors come to a site that loads slowly. It’s a known fact that visitors will wait for at the most 5 seconds when visiting a site before moving on to another when doing a random search.
The other day I was with a client who is very social savvy. He's one of my students from a social media course from RACC and credits his continued knowledge from our frequent conversations. These are his nuggets of knowledge. That's what he calls them. I found it interesting that he was so observant to see that Google had changed their platform from Google+ to Get Your Business Online. Yes, they made a very good change.
One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.
It’s all about planning.
This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.
Search Engine Optimization or SEO for short is one of those mystifying marketing pieces for business owners. In fact, one of the interesting emails I receive from clients is when they forward me an email that says, “We have noticed that your website needs help in being found when searched on Google.” They wonder if they need to do anything. I always ask them this question, “With the millions of websites online, how did they find your website?” There is usually dead silence on the other end while that question computes.
What is all this hype about Big Data and how can our businesses capitalize on Big Data?
As I was doing some research for a presentation about the trends for 2017, this was mentioned more than once. I was curious as to what it was all about.
Over the past few weeks I've been hosting workshops on Planning Your Marketing and have found the workshops very informative not only for those attending as well as myself. In an effort to extend the reach of our Aha Moments at the workshops, I've included three of the ideas discussed in hopes that you can take advantage of these in building your client base to market your business.
One of the biggest issues I hear from business owners about being involved with social media and marketing as a whole is, “I don’t have time.” My answer is to take time to plan — which is three quarters of the work.
It’s all about planning.
This year, in an effort to help our clients focus on planning, we created a Marketing Calendar. It includes marketing ideas for a variety of focus areas: marketing with your clients or employees; marketing through social media, your website, through print and outdoor signage; and finally through networking.
It’s that time again. Time to take a look at your marketing program for 2016 and create a plan for 2017. One of the things we do with our Pick Your Own Marketing Plan clients is meet with them in November or December to look at any change they may want to do for 2017. We discussed their goals and plans for growth? We review what is currently working and tweak what may not be working or needs improvement.
Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.
It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?
It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.
Check out your Insights to see how your account is preforming. Here are some things you can see there:
To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.
Some things that you need to look at across all accounts.
Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.
I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.
Here are the things you should be doing now to set up for your success later.
We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.
Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.
Graphics and stock photography
• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.
During these trying times, social media is an excellent way to communicate with customers. As businesses re-open, they are going to need to assure the public that their establishments are safe. Now is the time to put together a plan.
So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?
