We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.
There are so many useful tools that can help you create, organize, and schedule your social media. Here are a few that might be able to save you time and help you with the creative side of creating social content.
Canva is a great program to help you create graphics for your social media. It has free templates for Facebook, Instagram, Pinterest, etc. You can upload your own pictures and logo to brand your graphics. The paid version has more capabilities including setting uploading special fonts, collaboration tools, and setting up your brand colors.
It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?
With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.
Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.
Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.
I know that you are thinking, “Not another social media task to add to my to do list!”
What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.
Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.
What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?
Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.
Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.
Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.
Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.
It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and Reels. That information will help you grow.
Check out your Insights to see how your account is preforming. Here are some things you can see there:
Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts in 2022.
List your social media platforms:
Do you check each platform regularly for comments?
Is your information up to date?
Are there other places that your ideal client might get information regularly?
Do you know the admins, editors, etc.? It’s time to clean the account up.
Social Media bios help potential customers find you. They can also be the first impression a customer will have about your brand. Make it a good one!
Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.
Setting SMART goals is an excellent way to focus your social media efforts. Creating goals for the month or quarter helps to dial down your message and measure if it is making an impact. Set aside some time to brainstorm your social media goals. Next look at the goals to see if they meet the criterial below.
• Specific — I want more Facebook followers is not a specific goal. However, I want to increase my Facebook followers by 500 or I want to increase the signups for my newsletter coming from Facebook by 50 percent are specific goals.
I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start making a plan. We have no idea what this holiday season will look like, but it is a safe bet that people will be making many online purchases.
Here are the things you should be doing now to set up for your success later.
1. Confirm that all your information is up to date and consistent across social media.
2. Try to build brand awareness through your social media. Use different social media sites like Instagram, Reels Stories, and ads.
The last year has taught business owners the importance of connecting with their customer base. They can do this through social media. Most social media algorithms reward regular postings and engagements. That is important if you want people to find and get updates about your business.
Facebook is a great way to keep your customers informed about new information like changes to your hours. Customers will be more inclined to visit a business that has up to date information. You really do not want people showing up at your business when it is closed because the hours were wrong.
Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.
There is no right way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. The best way to stop being overwhelmed is to have a plan. Here are a few tips that might help.
People buy from businesses that they know, like, and trust. One way to increase your trust factor is through Facebook Reviews. Customers can recommend your business to others and leave comments about it.
If you don’t have a review tab on your page, go to Settings then Templates and Tabs. You want to turn on reviews so that they will show up. Now that you have confirmed that your review tab is visible, it’s time to ask for some reviews.
