We have had the opportunity to work with a team of people who wrote a book called The Art Of The Nudge. Their leadership communication framework, TATN, is used in a variety of ways to help inspire business executives and their business associates to actions that deliver results in a variety of ways. While working with them, I have seen a difference in my own business by making small changes or better described as nudges.
When Paul Fair, with Paul Fair Associates LLC, met with me the first time, he had an adequate website but it wasn’t producing the traffic he was looking to reach. He also had an email engagement in place but was lacking in the engagement part of it. His social media presence was nonexistent.
With out a doubt, every time I teach a class, there is always someone in the class who asks me, “What is a hashtag?” I then explain what it is and does to fine tune searches for your specific event, product, phrase, or business. Let's look at how it works.
We’ve all visited eCommerce sites. But what are scommerce sites? Believe it or not, some of the largest scommerce sites are Amazon and Groupon. Now, all sizes of companies can sell through these means, but if you've ever worked with them you know there is a very small margin of profitability.
What if a business wants to take their own ecommerce site and control their own scommerce on the Internet, and not lose a piece of their profit margin to the goliaths like Amazon and Groupon?
We have a client who has been on YouTube for more than two years with a YouTube channel complete with playlists. Along with his monthly market updates, he uses it to share news about other local businesses.
The interest to visiting his channel has been, well, pathetic. Oh, we've received views by sharing links from Facebook to YouTube, but certainly not what we hope to have.
Most people would think a person who teaches Social Media Mastery and provides businesses with daily posting to their business page would be on social networks all day. That is not the case at all. If all my clients were located in other states, yes, then you would find me online for hours at a time but that, too, is not the case.
Having experienced a cold harsh winter like we just experienced, I welcome spring and the opportunity to work in my garden and dig in the dirt. I find it amazing to think what you can yield from one, single seed. With the proper planning, planting, watering, and harvesting, one seedling from a green bean can provide a meal, maybe two, for a family of four. Plant a whole row of seeds and you'll be canning and freezing beans to eat well into 2016.
If video is the wave of the future on Social Networks, how do you go about creating a quality video with your smartphone? Well, first and foremost, there is no replacement to working with a professional videographer to create a quality profile for your company. Yet, there will be those times when you are in a setting where you need to react in the moment and want to take advantage of the opportunity to create a brief video to upload on YouTube, Vimeo or directly to Facebook.
As I was preparing for this month's column, I thought it would be a great idea to share what is being said by other Social Media Experts throughout the cybersphere.
When teaching Social Media Mastery to my classes, I have a few rules I share with them that have been my practice in building and maintaining LinkedIn. It's also important to note, if your clients are businesses and not consumers, you want to concentrate on LinkedIn as your social network of choice. With that said, these are four rules to build and manage a successful LinkedIn network.
Are you looking to grow your Instagram account? Creating Reels on Instagram is an excellent way to work with the current algorithm to grow your account. Why? Reels is a new feature that Instagram is trying to grow, so they are rewarding Reels with increased reach.
It is 2021 and video content is still an important tool for social media. Most, if not all, algorithms favor videos, and most people will stop scrolling to watch them. Right now, make a plan to incorporate video into your social media strategy as often as possible. If you only have a smart phone, you have everything you need to get started. Now, how can you incorporate video into your social media?
It is important that your Instagram account is set up as a business profile. With that, you will have access to Insights, a tool to help you understand your audience and the effectiveness of your posts, Stories, and IGTV. That information will help you grow.
Check out your Insights to see how your account is preforming. Here are some things you can see there:
To make a plan for the future, you need to understand where you are right now. Before you put together your strategy for the New Year, here are some quick audit tips. Then, you will have a better understanding of where you need to focus your efforts.
Some things that you need to look at across all accounts.
Bios on your social media accounts are one way to help potential customers find you. They are also an introduction to your brand. Read on for some tips to make a good impression.
I know that most of you aren’t ready to think about the holidays. Guess what? Now is the perfect time to start thinking about the holidays. We have no idea what this holiday season will look like, but it is a safe bet that people will be making a lot of online purchases.
Here are the things you should be doing now to set up for your success later.
We live in uncertain times. Now more than ever it is it is important to have a consistent presence on social media. Most social media algorithms reward regular postings and engagements. That is especially important if you want people to find and get updates about your business.
Now more than ever it’s important to have a presence on social media. You can DIY your social media with free tools. There is so much information out there, so here is a quick guide to get you started.
Graphics and stock photography
• Canva — There are thousands of templates that you can customize to your branding. They also have stock photography. There is a paid version with more capabilities. You can post directly to Facebook, Pinterest, and Twitter as well.
During these trying times, social media is an excellent way to communicate with customers. As businesses re-open, they are going to need to assure the public that their establishments are safe. Now is the time to put together a plan.
So, you’ve spent all this time setting up Facebook, Instagram, or whatever platform you’re on. You have all the relevant information about your business on your page. Now what?
