We have had the wonderful opportunity of working with a financial advisor to do her marketing, be it social media marketing, email marketing or print marketing. To work with her, I had to go through security screening and fingerprinting for compliance. Needless to say, we take the responsibility of working with her seriously. Every article, advertisement and online change to the website goes through a process of approval. We actually have an employee who has been trained to make certain there are no issues with any sort of implications of guarantees.
There are so many useful tools that can help you create, organize, and schedule your social media. Here are a few that might be able to save you time and help you with the creative side of creating social content.
Canva is a great program to help you create graphics for your social media. It has free templates for Facebook, Instagram, Pinterest, etc. You can upload your own pictures and logo to brand your graphics. The paid version has more capabilities including setting uploading special fonts, collaboration tools, and setting up your brand colors.
It’s said, it’s not about what you know, it’s about who you know. Your involvement in social media easily allows you to open the channels to reach out and connect to those individuals who may become an impact on the success of your business. With that said, how do you go about the strategy of connecting with these individuals?
With over a billion monthly users, Instagram is a social media platform every business should consider. It is a great way for a customer to visualize the lifestyle that they would have with your product or service. Here are some easy ways to get started.
Branding is something that you need to keep consistent across social media. In the bio, you should use the same profile picture that you have for Facebook or Twitter. If you have a Twitter account, use the same handle as well and link to your website so that people can find you.
Recent changes with Facebook Marketing have left us a bit unsure whether Facebook is planning to say goodbye to marketing for businesses. Recently, I was working with a client’s Facebook Boost which requires us to fine tune the market based on net worth and interest in investing in land. What they are eliminating is all those demographics that would fine tune the audience and only allowing us to choose just interests in hobbies and sports.
I know that you are thinking, “Not another social media task to add to my to do list!”
What are Facebook Stories? They are user-generated pictures and videos that are shared with your followers for only 24 hours. Why should you use them? Stories are a fun way to interact with your followers. If your followers are a little younger, you are giving them content in a way that they consume it. Facebook introduced Stories to compete with Snapchat.
Everyone will give you an opinion on the “right” way to post social media content. Truthfully, you must figure out a system that works for you and be consistent. How do you get from being overwhelmed, to a monthly content plan? Here are a few tips.
What are the various social media platforms you are currently posting on, and how often are you posting? Is that working for you? Make a note of what you think you need to change. If you are not posting consistently, what is a realistic goal?
Facebook gives you a lot of tools to analyze your audience, and they can be used to help craft your social media strategy. Understanding your audience and their viewing habits can help increase your reach. Here are three Insights to watch.
Since January when the announcement was made about Facebook’s change to their algorithm, we’ve been testing what we’ve done in the past, as well as some of our new adjustments. In some cases, with no engagement what so ever, we didn’t see any changes.
Those where we moved attention to GYBO posts and more engaging posts but less of them on Facebook, we noticed an uptick on organic reach on Google and about the same result on Facebook.
Have you ever gone live on Facebook? If you haven’t you are missing out on a great way to increase your reach and engage your audience. Here are a few tips to get started.
It’s 2020 and the importance of video content is not going away. It's favored by all the algorithms and people will stop their scroll to watch it. Now is the time to make a plan to regularly incorporate video into your social media strategy. It’s pretty easy and you can do it right from your phone.
Social Media Bios help potential customers find you. They can also be the first impression a customer will have about your brand. It’s important to make a good impression.
Two factors to keep in mind are the platform and your audience. If you are writing your bio for LinkedIn, it will be more formal and professional than if you are writing it for Facebook or Instagram. For all platforms, think about keywords that your ideal customer will be searching for when you write the bio. Someone should read your bio and have a clear understanding of what you will do for them.
It’s that time of year again. Are you ready? You might be thinking it’s too early, but it’s not. This is the time to be building your audience and making plans for the upcoming season. It’s important to grow your audience as much as you can before Thanksgiving. Or before; the entire week of Thanksgiving has become a sales week.
The best way to create engagement on social medial is to be consistent. As a business owner, that can be a tall order. You can make it easier on yourself if you have a process. If you sit down and plan for the next few weeks or months, then you can batch schedule your social media.
Even local businesses can reap the benefits of maintaining a social media presence. If you haven’t, now’s the time. Here are a few facts: 78% of the US population has a social media profile and 97% percent of consumers aged 18 to 34 read online reviews. Just to bring this local, there is a Facebook group, called 422 Families, where people regularly ask for recommendations about local businesses. That group has over 7,700 members.
Video is becoming an essential part of social media content. It's favored by all the algorithms and people will stop their scroll to watch it. That’s why businesses should try to use video when they can. The great thing about video is that you can do it right from your phone.
Here are some helpful ideas for using video as social media content.
Facebook has signaled that their algorithm is changing again. If you’ve been thinking about starting a Facebook group, now might be the time to do it. Facebook is favoring more personal engagement, so your page might not reach as many people as it has in the past. Here are some things to consider about creating a group.
Give people an incentive for joining your group. You could offer early bird discounts to the members or previews for new products. Then once they are in, give them more information about your products and services.
Recently, I watched a video on YouTube on a subject of interest to me and after watching the video, decided to click on the “infamous link” below the video. Part of the reason for clicking on it was to experience the engagement funnel with this individual, as well as see how long she would send emails to me about it. Well, it is two weeks later, and I am still getting emails from her daily. They have taken different directions along the way.
Have you thought about Instagram for lead generation? If you haven’t, I have some hacks to generate leads from your existing followers. As you grow your business account you can use these strategies going forward.
Your profile should have the following:
• A picture that reflects your brand.
• Your bio should be concise and clear about what you offer people.
• A link in the bio — your website or a link to a newsletter signup.
Should I be using hashtags? That’s a question I hear a lot. The answer depends on the platform that you are using. Hashtags are used to index keywords for search results. They are more prevalent on some social media platforms than others.
